The problem
Procedure pages are short and cost is never mentioned, so the patient reads the directory instead.
What works
Long procedure pages with cost ranges, candidacy, recovery, risks and FAQs, written plainly and attributed to the surgeon.
SEO & AI Optimization for plastic surgeons
SEO for plastic surgery practices: the procedure page that earns the consultation
A prospective patient researches a procedure for months before choosing a surgeon: “rhinoplasty cost”, “breast augmentation before and after”, “best plastic surgeon [city]”. They compare galleries, credentials, cost and reviews, then book one or two consultations. aStash builds plastic surgery SEO for that research, with the surgeon’s authority at its centre, within the rules medical advertising follows. Flat monthly rate, no contract, reported in consultations.
0page per procedure with a cost range and a consented gallery
0more leads for a Colorado professional-services client on local SEO
0of pages checked against medical advertising rules before publishing
SEO for plastic surgeons01
Patients research a procedure for months. The surgeon whose pages taught them earns the consultation.
0#1 rankings held by a Colorado professional-services client on the same authority-first system
Cosmetic surgery is the most researched purchase in healthcare. A patient reads about the procedure, the recovery, the cost, the risks and the surgeon for weeks or months, across RealSelf, forums, galleries and practice websites, before booking a consultation. They search “tummy tuck cost”, “facelift recovery time”, “board certified plastic surgeon [city]”, and they compare.
Most practice websites have a procedure list, an uncaptioned gallery and a surgeon bio that does not say board certified in the first line. Google holds surgical content to its strictest quality rules, so a procedure page without a named, credentialed surgeon as author is discounted, and the national directories and the large groups take the research searches.
aStash builds plastic surgery SEO around the research: a page per procedure with cost ranges, candidacy, recovery and risks written plainly; consented galleries by procedure; surgeon profiles with board certification, training and publications that satisfy Google’s health-content rules and the patient’s first question; a Google Business Profile and review workflow that win the local search; and the structured facts that get AI assistants to name the surgeon. Every page is checked against medical advertising rules before it goes live.
Why it is hard
Why plastic surgeons struggle to get found, and what actually fixes it
The problem
The gallery is uncaptioned, so Google cannot rank it and patients cannot compare.
What works
Consented galleries organised by procedure, captioned with the procedure, timeframe and surgeon.
The problem
The surgeon’s board certification and training are buried in a bio.
What works
Surgeon profiles with board certification in the first line, training, memberships, publications and schema, as the author of every procedure page.
The problem
Reviews are few, generic and scattered across Google and RealSelf.
What works
A privacy-compliant request after follow-up visits, prompts that name the procedure and the surgeon, and RealSelf and Google kept consistent.
The problem
Pages make claims advertising rules do not allow, or say nothing for fear of them.
What works
A compliance step on every page, with the rules for your state and specialty documented.
What we do
SEO and AI optimization services for plastic surgeons
Six things every plastic surgery SEO plan includes, built for a long research cycle and medical advertising rules.
Procedure pages with cost ranges
Breast, body, face and non-surgical procedures, each with candidacy, technique options, cost ranges, recovery timeline, risks and FAQs, written plainly and attributed to the surgeon.
- Cost ranges and recovery
- Candidacy and risks stated
- Surgeon-authored, dated
Surgeon authority
Profiles with board certification, residency and fellowship training, hospital privileges, memberships, publications and media, Physician schema, authorship on every procedure page.
- Physician schema
- Board certification stated first
- Credentials consistent everywhere
Consented galleries by procedure
Before-and-after photos with documented consent, organised and captioned by procedure, timeframe and surgeon, so they rank and inform.
- Consent records
- Captioned by procedure
- Optimised for speed
Local presence and reviews
Google Business Profile with plastic surgeon and specific categories, verification, photos and posts, a privacy-compliant review workflow after follow-up visits, and RealSelf kept consistent.
- Verified profile
- Compliant review workflow
- RealSelf aligned
Compliance workflow
Every page checked against state medical board and specialty-society advertising rules before publishing, with disclosures, dated reviews and a change log.
- Pre-publish compliance review
- Disclosures and dates
- Change log
AI optimization for surgeons
Physician and MedicalBusiness schema, consistent credentials everywhere, answer-first procedure pages and reviews, so ChatGPT, Perplexity and Google AI name the surgeon when someone asks about a procedure in your city.
- Physician schema
- Monthly AI prompt tracking
- Citations on the sources assistants use
How we do it
How aStash builds SEO for a plastic surgery practice, step by step
Surgeon authority and procedure pages first, because surgical content does not rank without them.
01/ 06
Audit
Week 1
Scroll to follow the first six months
- 01Week 1
Audit
Rankings for procedure and surgeon searches in your market, the Google Business Profile, RealSelf and directories, reviews, surgeon profiles, gallery, site speed, advertising-rule check, and what AI assistants say when asked for a plastic surgeon in your city.
- Procedure rankings
- Profile and directory audit
- Advertising-rule check
- 02Week 1 – 2
Profile, credentials and tracking
Profile verified and corrected. Board certification and credentials aligned on the site, RealSelf, directories and the certifying board. Call and consultation-form tracking live.
- Profile corrected
- Credentials consistent
- Consultation tracking
- 03Weeks 2 – 10
Procedure pages, galleries and surgeon profiles
A page per procedure with cost ranges and a consented gallery, surgeon profiles with schema, each checked for compliance, navigation links.
- Procedure pages
- Galleries by procedure
- Surgeon profiles
- 04Months 2 – 3
Reviews and consultation flow
A privacy-compliant review workflow with a response guide, and a consultation request flow with virtual-consult option and follow-up.
- Review workflow
- Response guide
- Consultation flow
- 05Months 2 – 6
Authority and content
Specialty-society and hospital listings, publication and media links, local press, and monthly articles answering patients’ questions, each attributed to the surgeon and compliance-reviewed.
- Society and hospital listings
- Publication links
- Surgeon-authored articles
- 06Every month
Report in consultations
Rankings by procedure, map-pack position, consultation requests and calls from search, procedures booked where you share them, reviews earned, AI mentions.
- Consultations by procedure
- Booked where shared
- AI mentions
By service line
What each kind of plastic surgery practice work needs online
Each procedure is a different search, patient and research timeline.
| Service line | Service page | Location content | Reviews & GBP | Ads first? |
|---|---|---|---|---|
| Breast procedures“breast augmentation cost”, “breast lift vs augmentation”, “breast reduction surgeon near me” | Core | Core | Core | Helpful |
| Body contouring“tummy tuck cost”, “mommy makeover [city]”, “liposuction before and after” | Core | Core | Core | Helpful |
| Facial procedures“rhinoplasty surgeon near me”, “facelift cost”, “eyelid surgery recovery” | Core | Helpful | Core | Helpful |
| Non-surgical and injectables“botox plastic surgeon”, “filler near me”, “laser skin resurfacing” | Core | Helpful | Helpful | Core |
| Reconstructive and insurance-covered“breast reconstruction surgeon”, “skin cancer reconstruction”, “insurance covered breast reduction” | Core | Helpful | Later | Later |
| Revision and complex cases“revision rhinoplasty”, “breast implant removal”, “revision surgery specialist” | Core | Later | Helpful | Later |
Core: in the plan from month oneAdd-on: added when the numbers justify itLater: once the foundation is producing
Searches we target
The searches a plastic surgery practice has to win
Patients research for months, shortlist surgeons, then consult. Each stage is a different search.
- “how long is tummy tuck recovery”
- Procedure pages and articles attributed to the surgeon that answer plainly, with recovery timelines and risks stated.
- “board certified plastic surgeon [city]”
- Surgeon credentials, consented galleries, reviews naming procedures, and a consistent presence on RealSelf and the Google Business Profile.
- “[surgeon] reviews”
- Reviews across Google and RealSelf, hospital privileges, publications, and what AI assistants answer about the surgeon.
- Procedure page
- One procedure on its own page with cost range, candidacy, recovery and gallery: the unit of plastic surgery SEO.
- Board certified
- Certification by the American Board of Plastic Surgery. The credential patients search for and Google treats as authority.
- Consented gallery
- Before-and-after photos with documented patient consent, captioned by procedure.
- Physician schema
- Structured data for the surgeon and the practice.
Numbers
What authority-first local SEO produces for professional practices
Loomis & Greene · Law firm, Colorado
0#1 rankings held by a Colorado professional-services clientLoomis & Greene, on the same authority-first system
Loomis & Greene · Law firm, Colorado
0more leads for the same client on SEO
Loomis & Greene · Law firm, Colorado
0Google Maps calls a year for the same client
Typical first build
0procedure pages with cost ranges and galleries in a typical first build
Every page
0of pages compliance-reviewed before publishing
Every plan
0hours or less to reply to every review
Figures from aStash professional-services clients; the method is the one on this page.
Case Studies
Real Campaigns.
Real Numbers.
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Law Firm · SEO · client for 5+ years
5× more leads for a Colorado law firm
5×leads from SEO only
1,600Google Maps calls a year, up from ~300
1,045#1 rankings in Loveland (+405)
Loomis & Greene had switched three agencies before aStash. Five years later they still rank #1 for 318 Fort Collins and 149 Greeley searches.
Immigration Law · Local SEO · client for 4 years
81% share of local voice for “immigration attorney” in Houston
+56%search impressions (44.0K → 68.8K)
+80%call clicks (2.7K → 4.8K)
+43%website clicks (2.9K → 4.2K)
Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.
Generic vs. specialist
What changes when the SEO plan is built for a plastic surgery practice
A procedure menu versus a plan built for a months-long research cycle and medical rules.
Generic SEO package
aStash plan for plastic surgeons
Procedures
A paragraph each
Long pages with cost ranges, candidacy, recovery, risks and FAQs
Gallery
Uncaptioned
Consented, organised and captioned by procedure
Authority
A bio
Surgeon profiles with board certification first and schema, as author of every page
Reviews
Scattered
Requested after follow-ups, Google and RealSelf consistent
Compliance
Hoped for
Every page checked against advertising rules before publishing
Reporting
Traffic
Consultations by procedure, map-pack position, AI mentions
Their customer service is their biggest strength. They have delivered on time, within budget, and communicated well with us. Their work has helped us increase the number of people using our contact forms.
Aide, Denver City Council District 10Web design client★★★★★ Verified on Clutch
Read all reviews
Everything you need to know
Plastic surgery SEO: what makes it different, and what we do about it
The research is the funnel
Patients read for months. The surgeon whose procedure pages explained candidacy, cost, recovery and risks most plainly, with a gallery that showed results like the ones they want, is the surgeon they consult. Thin procedure pages hand the research to RealSelf and the large groups, and the consultation with them.
Surgical content needs a board-certified name
Google holds surgical pages to its strictest quality rules and AI assistants apply the same test. A procedure page without a named, board-certified surgeon as author, with credentials consistent across the site, RealSelf, directories and the certifying board, is discounted. Surgeon profiles with schema, as the author of every procedure page, are the foundation.
Galleries that inform and rank
A gallery is evidence. Organised by procedure, captioned with timeframe and technique, with documented consent, it ranks for “[procedure] before and after” searches and answers the question every patient has. Uncaptioned galleries do neither, and unconsented ones are a liability.
What AI assistants need from a surgeon
When someone asks ChatGPT or Google AI for a plastic surgeon, the answer draws on board certification, directories, reviews and procedure pages. Consistent credentials, reviews naming procedures, and pages that state candidacy, cost ranges and recovery plainly are what get a surgeon named. We track the answer monthly.
Choosing a plastic surgery SEO company
Most plastic surgery SEO services are sold as a package: a set number of keywords, a set number of blog posts, a report that shows rankings. The plastic surgery SEO experts worth hiring sell the opposite: a plan built from your market, your competitors and your budget, with results reported as calls, bookings and quotes rather than positions. When you compare a plastic surgery SEO agency against another, ask who writes the pages, who owns the Google Business Profile and the ad accounts, and how long the contract runs. aStash answers those three the same way for every plastic surgery practice: our team writes everything, you own every account, and there is no contract.
Where you must be listed
The directories, review sites and sources that decide plastic surgery practice rankings and AI answers
Where patients research a surgeon and where Google and AI assistants read. Credentials must match on every one.
Free audit
What the free plastic surgery SEO audit checks
Free, about a week, and the first month’s task list if you go ahead.
- Rankings for procedure and surgeon searches in your market
- Map-pack position
- Google Business Profile categories, verification, photos and posts
- Surgeon profiles: board certification, training, privileges, schema, authorship
- RealSelf, Healthgrades, society and hospital listings: present and consistent
- Reviews: count, rating, recency, replies, privacy compliance, whether procedures are named
- Procedure pages: depth, cost ranges, recovery, risks, authorship
- Gallery: consent records, organisation, captions, speed
- Advertising-rule compliance of current pages
- Site speed on a phone
- Physician and MedicalBusiness schema
- Whether AI assistants name the surgeon for procedures in your city
Related services
Services plastic surgeons pair with SEO
Most clients in this industry run one or two of these alongside the SEO plan.
SEO services
The full SEO plan every industry page sits inside.
Learn more ↗Local SEO
Map pack, Google Business Profile, citations and reviews.
Learn more ↗AI Optimization
Get named by ChatGPT, Perplexity and Google AI.
Learn more ↗Social Media
Consented results, surgeon videos and education for Instagram, within platform rules.
Learn more ↗Google Ads for surgeons
Search ads for procedure searches while SEO builds, within platform rules.
Learn more ↗Web Design for practices
A site built on procedure pages, galleries and the surgeon’s authority.
Learn more ↗Similar industries
Other healthcare & wellness businesses we work with
Each page explains what changes for that industry.
Near you
Plastic surgery SEO for the Front Range, Houston, Seattle and across the United States
Local campaigns are built around your service area. City pages for the markets where most of our clients are.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run authority-first local SEO for surgical, aesthetic, dental and medical practices across Colorado, Texas and the United States, within the advertising and privacy rules those practices require. She reviews this page whenever Google changes how it treats health content or AI answers.
Plastic surgery SEO FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How does SEO help a plastic surgeon get more consultations?
By ranking long procedure pages for the research searches patients make for months, establishing the surgeon’s board-certified authority that Google requires for surgical content, ranking consented galleries, winning local searches with reviews that name procedures, and making the consultation easy to request. Consultation requests are tracked to the search that produced them.
How long does plastic surgery SEO take?
Procedure pages in a mid-sized market often rank within three to four months. Competitive procedures in large metros, breast augmentation, rhinoplasty, tummy tuck, build over six to twelve months. Map-pack movement shows within 30 to 60 days.
Should a surgeon publish costs?
Ranges, yes, with what affects the price and financing. Patients search for cost before anything else, directories publish it, and a practice that hides ranges loses the research. Exact quotes still follow the consultation.
What advertising rules apply?
State medical boards and specialty societies have rules on claims, before-and-after photos, testimonials and discounts, and HIPAA governs patient information. We document the rules that apply to you, check every page before publishing, and keep consent records for every gallery photo.
Why does the surgeon’s profile matter so much?
Google holds surgical content to its strictest rules and discounts pages without a named, credentialed author. A surgeon profile with board certification, training, privileges and schema, as the author of every procedure page, meets that standard, and it answers the patient’s first question.
Can we ask patients for reviews?
Yes, with care: after follow-up visits, no incentives, and replies that thank without confirming any procedure or health detail. We set up the workflow, keep Google and RealSelf consistent, and write a privacy-compliant response guide.
How much does SEO for a plastic surgery practice cost?
A flat monthly rate fixed after the free audit, no contract. It depends on the number of procedures, surgeons and the competitiveness of your market. The audit gives you the number before you commit.
Does AI optimization matter for surgeons?
Yes. Patients now ask ChatGPT and Google AI for a plastic surgeon, and the answer draws on board certification, directories, reviews and procedure pages. It is included in every plan and tracked monthly.