When it comes to a highly specialized service provider, such as a law firm, the quality of customer contact is as important as quantity. In such cases, our goal with Search Engine Optimization is not only to increase a client’s exposure, but to increase the number of committed prospects. We worked with our client to raise their traffic value (the equivalent value of their organic traffic if it was paid advertising), by over $4,000/month.

We also raised their website’s overall ranking.

Our goal was to increase exposure for the client, and refine it into quality prospects. Here’s how we did it. A dependable starting point is to increase the domain rating of our client’s website. By building up quality backlinks, we raised the number of referrals to our client’s website from other domains. Referring domains

Referring URLs

Domain rating

To ensure that the website had good visibility in online searches, we bolstered the number of organic keywords. The direct result is an increase in organic traffic.

Our SEO strategy led to solid growth. Here’s the traffic value we looked at earlier, seen as an upward trend over time.

High value traffic goes hand-in-hand with visibility. Here’s a look at how visibility improved in our client’s region.

We also see a huge improvement in organic traffic just within the first 6 months of us working together which has increased 211% in clicks and x10 impressions.

Our key concern here is visibility that is relevant, meaning that the users we reach are in a position to do business with our client. We can measure our success in this regard through business contacts through Google Maps. Our efforts gained a significant increase in calls throughout 2021 with slight improvement moving forward in 2022 eventhough client has focused strictly on maintainence efforts since the company had a hard time handling influx of new business. In 2023 we worked with the client on another 6 months of growth which again, showed increase in both calls and contact form inquries (below). Finally, what we were looking for from the start was a substantial increase in contact inquiries. These are prospective customers who don’t simply see our client’s website, but who also reach out to do business. Clients who deal in highly specialized services still stand to benefit from SEO. A business that works with a limited clientele still draws its leads from a percentage of users reached overall. No matter the business, more eyes on your website means more conversion, and this is what quality SEO delivers.