Content calendar
A monthly calendar of product posts, reels, stories and launches planned around your inventory, seasons and promotions, approved by you before anything goes live.
Ecommerce Social Media
Social content people shop from, not just scroll past
For a store, social media has one job: send buyers to products. We build a feed that shows real products in real settings, connect your catalog to Instagram and Facebook Shops, and run catalog ads that follow shoppers from the first view to the order.
Instagram & Facebook ShopsCatalog adsContent calendarCreators & UGCTikTok
@yourstore•••
3× followers for Brown Interiors
+350% Facebook click-through rate
0audience growth for Brown Interiors
+350%Facebook click-through rate
Shoppablecatalog connected to Instagram and Facebook
Flatmonthly rate, no contracts
The short version01
Pretty feeds do not pay rent. Feeds that link every post to a product do.
Ecommerce social media is where brand and direct response meet. The organic feed builds trust: products in context, customer photos, behind-the-scenes and launches. The paid side does the selling: catalog ads that show the exact chair someone looked at, lookalike audiences built from your buyers, and seasonal campaigns timed to your promotions.
For Brown Interiors we grew the audience 3× and lifted Facebook click-through rate by 350% with a mix of 120+ designed posts and catalog campaigns, while the same team handled the store’s SEO and Google Ads so every channel told one story.
Everything runs on a flat monthly rate with no contracts. Content is designed by our team, scheduled, published and reported, and you see which posts and ads produced orders, not just likes.
How it works
Every post leads somewhere a shopper can buy
A store feed has two jobs that most brands confuse. Organic content earns trust: products in real rooms, customer photos, the people behind the counter, a launch filmed on a phone. Paid content does the selling: catalog ads that show the exact product a shopper looked at, with the price, back to them on Instagram and Facebook.
We connect your catalog to Instagram and Facebook Shops so every product in a post is tappable, then plan the month around launches, seasons and the products you need to move. Posts are designed, written and scheduled by our team, and the ads run from the same calendar.
01Shoppable catalogproducts tagged in posts, stories and reels
02Catalog adsdynamic retargeting that shows the product they viewed
03One calendarorganic posts and paid campaigns planned together
+350%Facebook click-through rate for Brown Interiors
Shop where they scroll
Follower growth for a furniture retailer
Brown Interiors, every social channel, after product-led content replaced generic posts.
Brown Interiors · followers, indexed (start = 100)
Start100
3.0×
After0
0followers on every channel
+350%Facebook click-through rate
0products to feature
What’s Included
Organic and paid, run as one program
Six parts that work together. Dropping any one of them is why most store accounts stall.
Product content production
Designed posts, carousels and short videos built from your product photos and lifestyle shots, in a consistent brand style, 12 to 30 pieces a month.
Shops and product tagging
Your catalog synced to Instagram and Facebook Shops so every post, story and reel can be tagged with a product and a price.
Catalog and retargeting ads
Dynamic product ads that show viewed and carted items, plus prospecting to lookalike audiences built from your real customers.
Community and reviews
Comments and messages answered within the day, customer photos reposted with permission, and reviews surfaced in content.
Orders-based reporting
A monthly report of reach, engagement, link clicks, add-to-carts and purchases by post and by ad, pulled from Meta and your store.
Proof
Brown Interiors, furniture retail
A 40,000-product catalog, a redesigned store and a social program run by the same team.
Followers
Audience tripled through consistent product content and creator reposts.
Facebook CTR
Click-through rate on Facebook posts and ads after the content and targeting rebuild.
Designed posts
Product posts, carousels and stories produced for the feed and reused as ad creative.
Selected work
Projects like yours, done for real clients.
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Branding · Packaging · IllustrationSeren CBD ↗A calm, premium brand for a crowded CBD market
Branding · Web Design · EcommerceIsidora Flowers ↗Branding and an online flower shop that sells every day
Branding · Web Design · PackagingLittle BUZZ ↗A small brand with a big, consistent identity
A store we run social for
Brown Interiors: three times the audience, one team for every channel
Posts, catalog ads, SEO and Google Ads handled by the same people, so the feed, the store and the ads match.
0follower growth on every channel
+350%Facebook click-through rate
0designed posts in the content system
0products available to tag and promote
0follower growth on every Brown Interiors channel
What you get
Content that sells, reported in orders and not in likes
For Brown Interiors we designed more than 120 posts, grew the audience three times over on every channel and lifted Facebook click-through rate by 350%, while the same team ran the store’s SEO and Google Ads so every channel told the same story.
Each month you see which posts and ads produced product views, add-to-carts and orders, alongside reach and followers. Everything runs on a flat monthly rate with no contract, with content you approve before it goes out.
- 120+ designed poststhe Brown Interiors content system, built by our designers
- Orders, not vanityreporting tied to product views, carts and sales
- You approve firstthe monthly calendar is signed off before anything publishes
Platforms
Where we run ecommerce social
Every platform where your buyers browse, with content adapted to each format rather than copied across.
- Instagram feed, reels and stories with product tags
- Facebook page, Shop and Marketplace listings
- TikTok organic and TikTok Shop where available
- Pinterest product pins and catalog
- Meta catalog ads with Conversions API tracking
- Lookalike and customer-list audiences
- Creator and user-generated content sourcing
- Promotion and launch campaign calendar
- Comment and message management
- Monthly orders and revenue report
How It Works
From catalog to checkout in three steps
A set sequence so the paid side has content to use and the organic side has products to tag.
Connect and plan
Catalog synced to Meta and TikTok, pixel and Conversions API installed, audiences built from your customer list, first month’s calendar approved.
Publish and launch
Designed content goes live on schedule. Catalog retargeting starts immediately because it only needs the feed, and prospecting follows once creative is tested.
Learn and scale
We review which products, formats and audiences produced orders, shift budget to winners, refresh creative and plan the next month around your promotions.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
★★★★★Verified on Clutch
“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”
Elle & ReeseOwner
★★★★★Verified on Clutch
“Our board of directors really liked every element. We get most of our ticket sales online which saves time for our staff. All the changes or updates are done within 24 hours or less.”
Pearland Neighborhood CenterClient Specialist
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Which platforms should an online store be on?
Instagram and Facebook first, because Shops, product tagging and catalog ads are mature there. TikTok and Pinterest next, depending on what you sell and who buys it. We recommend a mix after reviewing your products and customers.
Do you create the content or do I?
We design and write the posts from your product photography and any lifestyle or customer photos you have. If you need new photos or video, we plan the shoot list so one session feeds months of content.
How do catalog ads work?
Your product feed syncs to Meta. When someone views or carts a product on your store, the pixel records it and the ad shows that exact product (and related ones) in their feed. Purchase exclusions stop ads after they buy.
How do you measure results?
Orders and revenue attributed to social, by post and by ad, using Meta’s reporting, your store’s analytics and UTM tracking. Reach and engagement are reported too, but orders are the headline.
Do I need an ad budget?
Organic alone grows slowly for most stores. A modest ad budget for catalog retargeting usually pays for itself quickly because it targets people who already looked at your products. We quote management as a flat fee separate from spend.
Is there a contract?
No. Month to month at a flat rate, and your ad accounts, pages and content stay yours.