Google Business Profile
Categories, services, products, photos, posts, Q&A and attributes optimized and updated monthly. Suspensions and ownership issues resolved.
Local SEO
Be the business Google recommends when someone nearby searches.
The map pack gets the calls. Local SEO is the work that puts your business in those three pins for the searches that matter in your city, then keeps it there. aStash manages the Business Profile, citations, reviews, location pages and local links, and tracks your position street by street.
Google Business ProfileCitationsReviewsLocation pages
649311236123124112934312211314123331112141311111129131111361241313346312331349129691226644Avg. map position 3 across 8 miles
Top 34–67+Your location
13×13grid tracked every month
Day 1Business Profile audit
1 daymaximum review response time
Monthlycalls and directions reported
The short version01
Near-me searches end in a phone call. The map pack decides whose.
0share of local voice, Vega & Associates
When someone searches for an immigration attorney in Houston or a sewer company in Denver, Google shows three businesses on a map before anything else. Those three get the majority of calls. Which three appear depends on proximity, which you cannot change, and relevance and prominence, which you can.
aStash builds relevance with a complete, category-correct Business Profile, location pages that actually describe the service in that area and consistent citations across the directories Google trusts. We build prominence with a steady flow of reviews, responses to every one of them and local links from organizations in your community.
Then we measure it on a grid, not a single ranking. Across a 13×13 grid covering eight miles of Houston, Vega & Associates averages position 3 on the map with an 81% share of local voice for immigration attorney searches. Year over year, that produced 80% more call clicks.
0share of local voice, Vega & Associates
The problem
Google decides the map pack street by street.
Your position on the map changes with where the searcher stands. A business can be first from its own parking lot and invisible three miles away. Checking one ranking from the office tells you almost nothing.
aStash measures a grid of points across your service area and works on the weak cells: Business Profile categories and posts, reviews from customers in those neighborhoods, service-area pages and local links from organizations Google associates with the place.
- Grid trackinga 13×13 map of positions, not one ranking
- Business Profile managedcategories, services, photos, posts, Q&A
- Reviews as a systemasked for after every job, answered within a day
From zero presence
A Denver sewer company, phone calls per year
Sewer Experts started with no website and no other marketing. Local SEO is the only channel they have ever run.
Sewer Experts · phone calls per year
Year 1235
4.4×
Now0
+339%phone calls
0share of local voice, Vega & Associates
0Maps calls a year, Loomis & Greene
What is included
Six parts of local visibility, all managed
Citations and NAP consistency
Your name, address and phone made identical across the directories and data aggregators Google reads, with duplicates removed.
Review generation and response
A repeatable ask after every job plus a response to every review within a day, because both are ranking and conversion factors.
Location and service-area pages
Pages for each city or neighbourhood you serve with real content, embedded maps, local proof and schema.
Local link building
Sponsorships, chambers, associations, local press and suppliers that link to you from your own community.
Grid rank tracking
Your map position measured on a grid of points across your service area every month, so you see where you win and where you do not.
Local ranking factors
Ten things we check on every local audit
- Primary and secondary Business Profile categories against competitors
- Business name, address and phone consistency across 50+ directories
- Review count, velocity, rating and response rate versus the top 3
- Service-area settings and address visibility
- Photos, posts and Q&A activity in the last 90 days
- Location page content, schema and internal linking
- Local keyword usage in titles, headings and descriptions
- Links from local organizations, press and suppliers
- Spam and fake listings competing in your category
- Call, direction and website click trends in Business Profile insights
Selected work
Projects like yours, done for real clients.
SEO · Local SEO · Link BuildingVega & Associates ↗81% share of local voice for “immigration attorney” in Houston
Web Design · SEO · Local SEOLoomis & Greene ↗5× more leads for a Colorado law firm, on SEO alone
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
Web Design · SEO · Local SEOHerrera Law Firm ↗Over 2,000 calls a year from Google Maps alone
Web Design · Branding · Logo DesignStag Building Solutions ↗A simple, clean logo and an industry-specific site for a new construction brand
Results
The map pack, won and held.
From Google Business Profile data for aStash clients.
0Maps calls a year, Loomis & Greene
+339%phone calls, Sewer Experts
0share of local voice, Houston
+56%search impressions, Vega & Associates
What you get
Calls and direction requests, reported monthly.
Local SEO is measured in the things a map produces: calls from the listing, direction requests, website clicks and position across the grid. We report those, not impressions.
Vega & Associates saw call clicks rise 80% year over year on this work. Loomis & Greene went from about 300 Maps calls a year to 1,600.
01Monthly grid reportwhere you gained and where you did not
02Citation clean-upname, address and phone identical everywhere
03Location pagesone per area, written for that area
+80%call clicks year over year
First six months
Local visibility moves faster than national rankings
Audit and clean-up
Profile corrected, duplicates removed, citations fixed, review process installed, grid baseline recorded.
Pages and content
Location and service pages published with schema. First local links secured. Monthly posts and photos begin.
Map pack entry
Positions on the grid tighten toward the centre of your service area. Calls and direction requests rise.
Top-3 across the area
Map pack positions hold across the grid for core terms. Reviews and links keep compounding.
Defend and expand
New service areas, new categories and competitor monitoring, reported every month.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Google review
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
Thalia JaguandeOwner, Isidora Flowers
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Jacques Family ConstructionOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
What is the map pack and why does it matter?
The map pack is the block of three businesses with a map that Google shows for local searches. It appears above organic results and takes most of the clicks and calls for near-me searches.
How long does local SEO take?
Profile and citation fixes show within weeks. Competitive map pack positions across a whole service area typically take three to six months to establish, then hold with ongoing work.
Do I need a physical address?
No. Service-area businesses can rank with a hidden address. We set the service area correctly so Google shows you where you work.
Can you manage more than one location?
Yes. Each location gets its own profile, page and review process, with one report across all of them. See our franchise SEO service for larger networks.
How do you get more reviews?
A simple, repeatable ask sent by text or email after each job with a direct link, plus signage and scripts for your team. Never purchased or incentivized reviews, which risk a suspension.
How is local SEO priced?
A flat monthly rate per location, fixed up front, with no contract. Most plans combine local SEO with on-site SEO so both move together.