Page structure from your sales process
Every page is laid out from the questions buyers ask at that stage, not from a theme demo that was designed to sell the theme.
Custom Website Design
A website designed around how your customers actually buy
No theme, no page builder template, no guessing. We wireframe every page from your sales process, design it in your brand and build it on WordPress so your team can update it without a developer. Ranked #3 Best Web Designers in Fort Collins by Expertise.com.
Wireframes firstOriginal designWordPress buildSEO built in
Week 1discovery and sitemap
Weeks 2–3wireframes and design
Weeks 4–7WordPress build
30 dayspost-launch warranty
The short version01
Templates are built for everyone, which means they are built for no one
A template decides where your headline goes, how many services fit on the home page and what the contact form looks like. Your buyers did not agree to any of that. A custom site starts from the questions people ask before they call you, then puts the answers exactly where they will look for them.
Every aStash custom site goes through the same sequence: discovery call, sitemap, wireframes for the key pages, visual design in your brand, WordPress development, content load, SEO foundation and a 30-day warranty after launch. You approve each step before the next one starts, so there are no surprises in the final build.
Because we also run SEO and ads for clients, every design decision is checked against what converts. Call buttons where thumbs land on mobile, trust signals above the fold, service pages that match how people search.
#3Best Web Designers in Fort Collins, Expertise.com
The problem we design around
Most websites are built for the business, not the buyer
Owners write a site the way they would give a tour of the office: history first, services in the order the company added them, contact details at the end. Visitors arrive with one question and a thumb hovering over the back button.
We start with that visitor. Before a single screen is drawn we map the three or four reasons people land on each page, what would convince them, and the one action we want them to take next. The design follows that map, not an org chart.
- Discovery before designa one-hour session on customers, competitors and the calls you want more of
- Wireframes for the money pageshome, services and contact are planned in grey boxes before any colour appears
- One revision round per stageyou sign off on structure, then design, then the built site
Recent Custom Builds
Sites we designed from a blank page
Each of these started as a wireframe, not a theme demo.
What Makes It Custom
Six things a template cannot give you
Designed for your customers
A plumbing company, a law firm and a boutique need different sites. Yours is built for the people who actually call you.
Fast because it is lean
No bloated page builder, no 40 unused plugins. Custom sites we build score 70%+ on speed on desktop and mobile after launch.
SEO foundation included
Keyword-mapped pages, clean headings, schema, internal links and fast loading are part of the build, not an add-on.
Easy for your team to edit
Built on WordPress with editable sections, so you can change text, photos and prices without calling us.
30-day warranty
Anything that breaks or needs adjusting in the first 30 days after launch is fixed at no charge.
Selected work
Projects like yours, done for real clients.
Web Design · WordPress · ContentDFB Buildings ↗A metal-building site that sells the structure before the sales call
Web Design · WordPress · ContentRDH Packaging ↗Custom packaging, shown the way buyers evaluate it
Web Design · WordPressKiinja ↗A product site that explains the software in plain language
Web Design · WordPressDistrict 10 ↗A venue site with atmosphere, built for phones
Web Design · WordPress · ContentZF Capital ↗An investment firm site that reads as institutional
Why aStash
Award-winning design, measured by the leads it brings in
Design decisions on every page are checked against what converts, because we run the marketing too.
#3Best Web Designers in Fort Collins, Expertise.com
0speed scores on desktop and mobile after launch
30 dayswarranty and support after every launch
0five-star reviews on Google, UpCity and Clutch
What a custom build gives you
A site you own, that ranks, and that your team can edit
Every custom site is built in WordPress with a lean theme written for your layout, so the pages load fast and nothing is locked behind a page builder licence. Your team edits text, images and services from the dashboard without touching code.
Because the same team runs SEO and ads for clients, the SEO foundation is already in place at launch: clean URLs, schema, image sizes, internal links and a sitemap submitted to Google on day one.
0speed scores on every launch
- 01Speed scores above 70%on mobile and desktop, measured before we hand over
- 02Full ownershipyour domain, your hosting account, your files, no licence fees
- 0330-day warrantyfixes and adjustments after launch are included
Template vs Custom
Where the difference shows up
Template site
Custom aStash site
Page layout
Fixed by the theme
Wireframed from your buyer journey
Design
Looks like thousands of other sites
Original, in your brand, yours to keep
Speed
Loads every feature the theme ships
Only the code your site needs
SEO
Added after launch, if at all
Keyword map, schema and structure built in
Editing
Learn the builder’s quirks
Clean WordPress sections your team can edit
Support
Theme forum
A 30-day warranty and a team in Fort Collins
Included in Every Project
What you get with a custom site
- Discovery call and competitor review
- Sitemap and page plan
- Wireframes for home and key pages
- Original desktop and mobile design
- WordPress development
- Copywriting or copy polish
- Photo and icon sourcing
- Contact forms and call tracking
- Google Analytics 4 and Search Console
- Redirects from your old URLs
- Speed and mobile testing
- 30-day warranty and team training
How a Custom Site Gets Built
Three phases, each one approved before the next
Most custom sites launch in six to ten weeks depending on page count and how fast content comes back.
Discovery and wireframes
We map your services, your buyers and your competitors, then wireframe the home page and the key service pages in grey boxes so we agree on structure before anyone picks a colour.
Design and content
The wireframes become full designs in your brand, desktop and mobile. Our writers draft or polish the copy for every page while design is in review.
Build, test, launch
WordPress development, speed and mobile testing, redirects from the old site, analytics and search console, then launch with a 30-day warranty and training for your team.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Google review
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
Thalia JaguandeOwner, Isidora Flowers
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Jacques Family ConstructionOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How much does a custom website cost?
Custom projects are quoted as a flat price after a short discovery call, based on page count, content needs and any integrations. The price does not change once it is agreed unless you add scope.
How long does a custom website take?
Six to ten weeks for most small business sites. The biggest variable is how quickly photos and content decisions come back from your side.
Do I own the design and the website?
Yes. The design files, the WordPress site and the content are yours. We do not lock clients into proprietary platforms.
Will I be able to edit it myself?
Yes. Sites are built on WordPress with editable sections, and we train your team before launch. Many clients also keep a maintenance plan for bigger changes.
Do you write the content?
We can draft every page or polish what you already have. Content is written to rank and to convert, then reviewed by a person before it goes live.
What happens after launch?
A 30-day warranty covers fixes and adjustments. After that you can keep a flat-rate maintenance plan or manage the site yourself.