Skip to content
Home/Services/SEO/Technical SEO

Technical SEO

Content cannot rank on a site Google cannot read.

Technical SEO is everything under the surface: whether Google can crawl every page, which version it indexes, how fast the page loads on a phone and whether the structure tells the search engine what matters. aStash audits all of it and, because we build websites, we fix it ourselves.

Free, no obligation

Start with your website address

Crawl of up to 500 URLs, freePrioritized fix list in plain EnglishReal developers in Fort Collins
0checks in every technical audit
Week 1crawl and ranked issue list
Fixedby aStash developers
WeeklySearch Console monitoring
The short version01

Most ranking problems we inherit are technical, and most were invisible to the last agency.

A site can have good content, good links and still stall because of a redirect chain, a canonical pointing to the wrong URL, thousands of thin parameter pages eating crawl budget, or a mobile layout that shifts while loading. Content agencies rarely find these. Tools list them without saying which ones matter.

aStash runs a full crawl, compares it with Search Console and server logs where available, and ranks every issue by its effect on rankings and leads. Then our developers fix them, in WordPress, WooCommerce, Shopify or custom code, without waiting on a third party.

Sewer Experts went from a brand-new site to 845 ranking keywords and $2M a year in revenue on organic search. The content did the ranking. The technical foundation made the content rankable.

The problem

The issues that stall rankings rarely show on the page.

A site can look fine to a visitor and still send Google in circles: redirect chains, canonicals pointing at the wrong version, parameter URLs multiplying into thousands of thin pages, scripts that block rendering on mobile. The last agency never saw them because they never crawled the site.

aStash crawls every URL, compares it with what Search Console reports and, where available, what the server logs show Googlebot doing. Every issue is ranked by its effect on rankings and leads.

0ranking keywords from zero, Sewer Experts
  1. 01
    Full crawl, every URLnot a sample
  2. 02
    Search Console reconciledwhat Google indexes versus what you meant
  3. 03
    Ranked by impactthe five that matter, before the two hundred that do not

Core Web Vitals

What a technical clean-up does to the scores Google reads

Typical mobile and desktop PageSpeed scores on a WordPress site before and after a technical SEO project.

PageSpeed scores · typical project
38Mobile before94Mobile after61Desktop before98Desktop after
0minimum speed score on every aStash launch
0Core Web Vitals moved to green
30 daysof monitoring after the fixes

Typical project figures; your audit shows your own scores first.

The technical audit

Fourteen checks on every site, every quarter

  • Crawlability: robots.txt, blocked resources, crawl errors and orphan pages
  • Indexing: pages indexed versus pages that should be, and why they differ
  • Canonicals, duplicate content and parameter handling
  • Redirects: chains, loops, 302s that should be 301s, lost link equity
  • XML sitemaps: accuracy, freshness and what is missing
  • Site architecture and click depth to money pages
  • Internal linking and anchor text distribution
  • Core Web Vitals: LCP, CLS and INP on mobile and desktop
  • Mobile rendering, viewport and tap targets
  • Structured data: validity, coverage and rich result eligibility
  • HTTPS, mixed content and security headers
  • Hreflang and international targeting where relevant
  • JavaScript rendering and content visible to Googlebot
  • Server response, hosting and CDN configuration

What we fix

The six areas that move rankings most

Crawl and index control

Robots rules, noindex, canonicals and sitemaps set so Google spends its crawl on pages that earn money.

Redirect and URL clean-up

Chains collapsed, broken links repaired, legacy URLs mapped one to one so no link equity leaks.

Core Web Vitals

Image, font, script and server optimization that moves LCP, CLS and INP into the green on real devices.

Structured data

Organization, LocalBusiness, Service, Product, FAQ and Breadcrumb schema written by hand and validated.

Site architecture

Categories, hubs and internal links reorganized so important pages sit within three clicks of the homepage.

Platform hardening

Plugin bloat, outdated themes, insecure forms and hosting limits resolved before they become ranking or security problems.

Results

A foundation that lets content rank.

Sites rebuilt technically by aStash, then measured.

0ranking keywords, Sewer Experts
+176.72%impressions, JIMGLO
0mobile and desktop speed after launch
0traffic target every SEO plan is built to reach

What you get

Fixed by developers, not handed back as a list.

Most audits end with a PDF the owner cannot act on. Ours end with the fixes shipped: redirects, canonicals, schema, Core Web Vitals, crawl rules and mobile layout corrected in WordPress, WooCommerce, Shopify or custom code by our own developers.

Then we monitor Search Console weekly so new problems are caught before they cost rankings.

0speed score on every site we launch
  • Developers on stafffixes shipped, not recommended
  • Core Web Vitals in the greenmeasured from real users
  • Weekly monitoringSearch Console coverage and vitals

Why it matters who fixes it

An audit is only worth what gets implemented

 
Audit-only agency
aStash
Deliverable
A 60-page PDF from a crawler
A ranked list and the fixes, done
Implementation
Sent to your developer, if you have one
Our developers, same week
Core Web Vitals
Recommendations
Measured improvements on real devices
Schema
Plugin defaults
Hand-written and validated for rich results
Follow-up
Annual re-audit, extra fee
Quarterly re-crawl included
0ranking keywords for Sewer Experts from a brand-new site
0mobile and desktop speed scores on every aStash launch
0technical checks on every audit
30 dayswarranty on every fix

How it works

Crawl, prioritize, fix, verify

01Week 1

Crawl and diagnose

Full crawl, Search Console and log review, Core Web Vitals field data, and a ranked issue list with estimated impact.

02Weeks 2–4

Fix

Developers implement fixes in priority order on staging, test, and release. Nothing waits for a ticket to another vendor.

03Month 2+

Verify and monitor

Search Console checked for index and error changes, rankings tracked, quarterly re-crawl to catch regressions.

Client reviews

Rated five stars by the businesses we work with.

5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch

“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”

Jacques Family ConstructionOwner
★★★★★Verified on Clutch

“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”

Elle & ReeseOwner
★★★★★Verified on Clutch

“The amount of work they put in was impressive. We have received great feedback from the customers about our website and signed up over 500 people. Everything was delivered on time.”

KQ CoursesManager

FAQ

Straight answers before you call.

Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.

What is included in the free technical audit?

A crawl of up to 500 URLs, a Search Console review if you grant access, Core Web Vitals data and a prioritized list of issues with what each one is costing you.

Do you fix the issues or just report them?

We fix them. aStash builds and maintains websites, so technical SEO work is done by our own developers on WordPress, WooCommerce, Shopify and custom sites.

Will technical fixes alone improve my rankings?

Often, yes, when crawl or index problems have been holding good content back. In other cases they remove the ceiling so content and links can work. The audit tells you which situation you are in.

How long do fixes take?

Most priority fixes are complete within the first month. Large sites with thousands of URLs or a platform migration take longer and are scheduled in phases.

Can you work on a site you did not build?

Yes. Most technical SEO clients come to us with a site built elsewhere. We work on a copy first and release changes with a rollback plan.

How is technical SEO priced?

Audits and fix sprints are a flat project fee. Ongoing monitoring is included in aStash SEO and maintenance plans.

Find out what is stopping Google from reading your site.