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SEO & Local SEO · Houston, TX · current client for 4 years

81% share of local voice for “immigration attorney” in Houston

In today’s fast-paced business landscape, organizations face numerous challenges that require innovative solutions. This case study explores how we partnered with Vega & Associates to address their unique needs and drive significant results: a 56% rise in search impressions, 80% more call clicks and an 81% share of local voice for “immigration attorney” across Houston.

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2020

+56%search impressions, 44.0K to 68.8K

+80%call clicks, 2.7K to 4.8K

+43%website clicks, 2.9K to 4.2K

3.04average grid rank across 8 miles of Houston

By the numbers

What the work produced for Vega & Associates

Figures from the client’s dashboards, Search Console, Google Business Profile or project scope.

Vega & Associates · Immigration law

+56%search impressions, 44.0K to 68.8K

search impressions

~~Before~~44K

~~After~~68.8K

Vega & Associates · Immigration law

+80%call clicks, 2.7K to 4.8K

call clicks

~~Before~~2,700

~~After~~4,800

Vega & Associates · Immigration law

+43%website clicks, 2.9K to 4.2K

website clicks

~~Before~~2,900

~~After~~4,200

Vega & Associates · Immigration law

0average grid rank across 8 miles of Houston

Google Maps results, 2024 vs 2023

Objective: 50% more search impressions year over year

Increase visibility of the business through search and map impressions, with a goal of boosting search impressions by over 50% year-over-year. This will enhance online presence and drive more potential customers to the business.

Business impressions from search rose from 44.0K to 68.8K (+56%), while impressions from Maps held steady at 10.7K to 10.8K.

+56%business impressions, search: 44.0K → 68.8K

10.8Kbusiness impressions, Maps (+1%)

Oct 25, 2023 – Oct 25, 2024 vs Oct 25, 2022 – Oct 25, 2023

Year-over-year engagement metrics

Call clicks up 80%, website clicks up 43%

This graph shows year-over-year changes in user interactions, with strong growth in call clicks (+80%) and website clicks (+43%), reflecting improved customer engagement. Business direction requests remained steady, signaling stable interest with potential for future growth.

Objective: to assess the effectiveness of recent marketing efforts by comparing year-over-year engagement metrics, including business direction requests, call clicks, and website clicks. This analysis helps identify areas of growth and opportunities to further drive customer interactions and engagement.

+80%call clicks, 2.7K → 4.8K

+43%website clicks, 2.9K → 4.2K

1.6Kdirection requests, steady

Bar chart: business direction requests, call clicks and website clicks, year over year — Oct 25, 2023 – Oct 25, 2024 vs Oct 25, 2022 – Oct 25, 2023

Mobile search & Maps impressions

Mobile search impressions up 78%

This chart shows a significant increase in mobile search impressions, up 78% from last year, indicating a boost in visibility through mobile search. Meanwhile, mobile map impressions saw a smaller growth of 2%, highlighting stable exposure through map searches. Together, these metrics reflect growing online visibility and engagement across mobile platforms.

Objective: to evaluate year-over-year performance in mobile search and maps impressions, identifying trends and potential growth opportunities for increased visibility on mobile platforms.

+78%mobile search impressions, 29.7K → 52.8K

+2%mobile Maps impressions, 9.3K → 9.4K

Donut charts comparing mobile Maps and mobile search impressions year over year — Oct 25, 2023 – Oct 25, 2024 vs Oct 25, 2022 – Oct 25, 2023

Google Maps ranking grid, 13×13, 8 miles

An 81% share of local voice for “immigration attorney”

This Google Maps ranking grid for Houston immigration attorney Adan Vega shows a strong local presence across an extended 13×13 grid, covering an 8-mile radius well beyond the Houston metro area. The average Google ranking (AGR) is 3.04, with an above-average top-3 ranking (ATGR) of 3.04 and a significant share of local voice (SoLV) at 81%, indicating high visibility and a solid ranking distribution across the entire target area, including nearby cities like College Station and Beaumont.

Objective: our objective in conducting this local search ranking analysis was to gain a comprehensive view of Adan Vega’s visibility for the search term “immigration attorney” across the Houston area. By mapping out his rankings across different geographic locations, we aimed to:

Assess current local visibility – establish a clear picture of where Adan Vega ranks highly and where he is less visible in local search results.
Identify areas for strategic improvement – pinpoint specific areas where optimization efforts are needed to improve rankings and capture more market share.
Measure performance metrics – track key metrics such as Average Grid Rank (AGR), Average Total Grid Rank (ATGR) and Share of Local Voice (SoLV) as benchmarks to monitor progress over time.