Audit in both languages
Map-pack position checked in Spanish and English from your side of town; profile, reviews, citations, sector detail on the site, site speed, competitors, and what AI assistants say in each language.
SEO company in San Antonio, TX
San Antonio SEO company for a city where the map pack speaks Spanish first
San Antonio is the largest majority-Hispanic big city in the United States, and its local search reflects it: a plumber on the Westside, a dentist on the South Side and an abogado near Military Drive are found first in Spanish. Add the Medical Center, the River Walk’s hospitality economy, five military installations and the Stone Oak suburbs that search like Dallas, and no single plan covers the city. aStash builds San Antonio SEO by sector and by side of town, from Fort Collins, Colorado. Flat monthly rate, no contract.
0percent of San Antonio residents who are Hispanic or Latino
0share of local voice for a Texas immigration firm across a 13×13 grid
2000Google Maps calls in a year for another Texas firm
In short
San Antonio SEO company: the short answer
aStash is an SEO company for San Antonio, TX businesses, headquartered in Fort Collins, Colorado, with a Houston office at 2323 S Voss Rd, #640, in business since 2017. Every San Antonio plan covers the Google Business Profile and map pack, service and neighborhood pages, reviews, citations and AI optimization, at a flat monthly rate with no contract. The free audit comes first and tells you the price before you commit.
- 2017Founded, Fort Collins, CO
- 5.0 ★Google rating, Houston listing
- No contractFlat monthly rate
| Business | aStash · SEO company Houston office |
|---|---|
| Address | 2323 S Voss Rd, #640 Houston, TX 77057 Get directions ↗ |
| Phone | (713) 955-7240 |
| Hours | Mon – Fri, 9 AM – 5 PM In-person meetings by appointment |
| Service area | San Antonio and Downtown & Southtown, Pearl & Tobin Hill, Alamo Heights, Medical Center, Stone Oak |
| Headquarters | 19 Old Town Square, Ste 238 Fort Collins, CO 80524 (970) 399-9004 |
| Google Business Profile | aStash, Houston · 5.0 ★ on Google ↗ |
SEO for San Antonio businesses01
San Antonio is several economies on one map. The plan has to know which one you are in.
0percent share of local voice for a Texas immigration firm, average map position 3 across a 13×13 grid
The South Side and Westside search in Spanish for the businesses families use every week. The Medical Center draws patients from across South Texas who search specialties and insurance. Downtown and the River Walk run on tourism and hospitality and search for suppliers, staffing and repairs that never sleep. Stone Oak and the 1604 corridor search like any affluent suburb. Lackland, Fort Sam Houston and Randolph bring thousands of families each summer who search for everything with no local knowledge.
A business that serves one of those economies needs a plan built for it, not a San Antonio plan built for all of them. The abogado near Military Drive needs Spanish-first pages and reviews; the Medical Center specialist needs insurance and credential pages; the River Walk supplier needs hospitality-sector pages and 24-hour availability stated; the Stone Oak dentist needs reviews that read like Dallas.
aStash builds San Antonio SEO by sector and by side of town: a Google Business Profile written for your customers’ language and area, pages for the sides of the city and the sectors you serve, review requests in the customer’s language, citations and links from San Antonio sources that your sector reads, newcomer content for the summer military arrivals, and the structured facts that get ChatGPT and Google AI to name your business in the language the question is asked. Two Texas law firms on this plan are on this page.
Who is searching here
The San Antonio industries where local search decides who gets the call
These are the industries where most of our Texas clients are. Each page explains what changes for that industry.
Law firms
Immigration, personal injury, family and criminal defense firms in a bilingual market.
Learn more ↗Immigration lawyers
The search we know best in Texas, in English and Spanish.
Learn more ↗HVAC companies
Year-round demand in one of the hottest big cities in the country.
Learn more ↗Dentists & orthodontists
Practices from the Medical Center to Stone Oak and the South Side.
Learn more ↗Med spas & aesthetics
A fast-growing aesthetic market along 1604 and in Alamo Heights.
Learn more ↗Construction & roofing
Roofers, remodelers and builders in a hail-prone, fast-building metro.
Learn more ↗Counselors & therapists
Practices serving veterans, military families and a growing city.
Learn more ↗Auto repair
Independent shops along every loop in a city that drives everywhere.
Learn more ↗Why it is hard
Why San Antonio businesses struggle to get found
San Antonio businesses that are invisible in local search usually share the same mistakes.
0economies, each searching differently, on one map
- 01An English-only presence in a Spanish-first city.Profile, pages and reviews in Spanish first where your customers search that way, English alongside.
- 02A city-wide plan for a business that serves one side of town.Pages, reviews and service areas for your side: South Side, Westside, Northeast, Stone Oak, Medical Center.
- 03A sector ignored: hospitality suppliers treated like home services, specialists treated like dentists.Sector pages built for how your customers buy, with the credentials, availability or insurance detail they check.
- 04Nothing for the military families arriving every summer.Newcomer guides and pages near each installation, in both languages, published before the move season.
- 05Links from national directories and nothing from San Antonio.Listings and links from the Hispanic Chamber, sector associations, community organisations and local press.
What we do
Everything a San Antonio business SEO plan includes
What a San Antonio SEO plan includes, built by sector and side of town.
- Language first: Spanish written, not translated
- Language first: English alongside
- Language first: Posts in both
- Side-of-town presence: Your side named
- Side-of-town presence: Real photos
- Side-of-town presence: Grid tracking
- Sector pages: Sector detail
- Sector pages: Credentials or availability stated
- Sector pages: Local schema
- Reviews in the customer’s language: Customer’s language
- Reviews in the customer’s language: Area named
- Reviews in the customer’s language: Replies within a day
- San Antonio citations and links: Hispanic Chamber
- San Antonio citations and links: Sector associations
- San Antonio citations and links: Local press
- Facts an assistant can place and translate: Schema with language
- Facts an assistant can place and translate: Monthly AI prompt tracking, both languages
- Facts an assistant can place and translate: Citations on the sources assistants use
How we do it
Six steps that get a San Antonio business found
Language first, side of town second, sector detail third, the summer arrivals every year.
Profile and tracking
Descriptions, services and posts written in the right language; service areas set to your side of town; call and form tracking live; Core Web Vitals fixed.
Side and sector pages
Pages for the sides of the city you serve and for how your sector buys, in Spanish and English, with schema and navigation links.
Reviews and San Antonio listings
Review workflow in the customer’s language connected to your software; citations corrected; Hispanic Chamber, sector and community listings added.
Newcomer content and links
Guides for the summer military arrivals in both languages; links from associations, community organisations and local press.
Report by side, sector and language
Map position by side of town, calls and forms from search by language and sector, reviews earned by language, AI mentions in each language.
Service area
San Antonio neighborhoods and nearby towns we build pages and map-pack presence for
Your service area decides the pages. A business that works the whole metro gets area pages for each part it serves; a single-location practice gets its neighborhood and the ones around it.
Downtown & SouthtownPearl & Tobin HillAlamo HeightsMedical CenterStone OakNorthwest SideWestsideSouth SideNortheast SideHelotesBoerneSchertz & CiboloConverseNew BraunfelsLeon ValleyCastle HillsUniversal City
Numbers
What Texas SEO produced for two law firms
Both are Texas aStash clients; the same plan is run for San Antonio businesses.
Herrera Law Firm · Google Business Profile
2000calls in a year from Google Maps aloneIn the owner’s own words, in his Google review of aStash
Vega & Associates · Immigration law, Texas
0share of local voice for “immigration attorney”Average map position 3 across a 13×13 grid
Vega & Associates · Year over year
+80%call clicks
Vega & Associates · Year over year
+56%search impressions, with site clicks up 43%
+56%impressions
+43%site clicks
+80%call clicks
San Antonio
0languages a local search plan ranks in
Typical first build
0area pages for a business serving the whole city
Vega & Associates figures from Local Falcon and Search Console; Herrera Law Firm figure from the owner’s Google review of aStash.
Case Studies
Real Campaigns.
Real Numbers.
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Immigration Law · Local SEO · client for 4 years
81% share of local voice for “immigration attorney” in Houston
+56%search impressions (44.0K → 68.8K)
+80%call clicks (2.7K → 4.8K)
+43%website clicks (2.9K → 4.2K)
Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.
Law Firm · Google Ads
Over 21,000 conversions from targeted search campaigns
21.4Kconversions, ~80% phone calls
4.51Mimpressions
172Kclicks on high-intent keywords
Keywords like “attorney firms near me” and “law offices” were managed for cost efficiency across a $1.65M ad spend, connecting the firm directly with clients ready to call.
San Antonio search
Search Spanish first, and the map pack changes
Type “dentista cerca de mí” from the Westside and the map pack is not the one English searches return. Businesses with Spanish profile descriptions, Spanish reviews and Spanish pages rank; businesses with English-only everything are absent, however good they are. In a city where most households speak Spanish at home, that is most of the market.
The plan starts from the language your customers use, builds the profile, pages and reviews in it, and only then adds the English layer most competitors start and stop with.
01Spanish profile descriptionsServices and posts written in Spanish, not translated
02Spanish reviewsRequested in Spanish, answered in Spanish
03Spanish pages firstFor sectors and sides of town where customers search that way
04English secondWhere the Stone Oak and Medical Center searches need it
0percent of the city that may search in Spanish first
Generic vs. specialist
What changes when the SEO plan is built for a San Antonio business
A city-wide English plan versus a plan built by sector, side of town and language.
Generic SEO package
aStash plan for San Antonio businesses
Language
English, Spanish as an afterthought
Spanish first where your customers search that way, English alongside
Area
City-wide
Your side of town, named on the profile, the pages and the reviews
Sector
One template
Pages built for how your sector buys
Newcomers
Ignored
Guides for the summer military arrivals, in both languages
Links
National directories
Hispanic Chamber, sector associations, your side’s chambers, local press
Reporting
Rankings
Calls by language, side and sector; AI mentions in each language
We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.
Hector HerreraOwner, Herrera Law Firm, Texas★★★★★ Google review
Read all reviews
Everything you need to know
San Antonio SEO: what makes it different, and what we do about it
The largest Spanish-first big city in the country
San Antonio is majority-Hispanic and much of it searches in Spanish first. Most local competitors have English-only profiles, reviews and pages, which means a business that builds in Spanish first, properly, reaches the largest part of the market with the least competition. Our Texas immigration clients rank in both languages, and the same approach works for any sector.
Sides of town are markets
The South Side, the Westside, the Northeast, Stone Oak and the Medical Center are different markets with different customers, and Google ranks each from its own map pack. A business serving one side needs a plan built for it; a business serving several needs pages and reviews from each.
Sectors buy differently
A Medical Center practice is chosen on credentials and insurance; a River Walk supplier on availability and references; a Stone Oak contractor on HOA fluency; a Westside abogado on language and trust. Sector pages built for how your customers buy rank for their searches and win the call.
What AI assistants need from a San Antonio business
When a Westside family asks ChatGPT or Google AI for a dentista, the answer is built from profiles, reviews and pages that exist in Spanish. A business that exists only in English is not in the answer. We build the facts in both languages and track the answers monthly in each.
What a San Antonio SEO agency should show you before you sign
Ask any San Antonio SEO company for three things: a page they built for a San Antonio business that ranks, a review from that client, and the report the client receives. The pages on this site, the reviews on Clutch and Google, and the monthly report described above are ours. Internet marketing for San Antonio businesses is a crowded field, and the difference between San Antonio SEO services that produce leads and those that produce reports is visible in those three documents before any money changes hands.
Where you must be listed
The San Antonio directories and sources that decide local rankings and AI answers
Where San Antonio customers check a business and where Google and AI assistants read. Name, address, phone and hours must match on every one.
Free audit
What the free San Antonio SEO audit checks
Free, about a week, and the first month’s task list if you go ahead.
- Map-pack position checked in Spanish and English from your side of town
- Google Business Profile descriptions, services and posts: which language they exist in
- Service areas: city-wide or your side of town
- Sector detail on the site: credentials, insurance, availability, HOA fluency, as your sector requires
- Reviews: count, rating, recency, replies, languages, whether the area is named
- Side-of-town and sector pages: present, in which languages
- Newcomer pages near each installation: present and published early
- Site speed and Core Web Vitals on a phone
- Competitors in your side’s map pack and which languages they serve
- Links from San Antonio sources your sector reads
- Schema with service areas and language
- Whether AI assistants name you in Spanish and in English
Related services
What San Antonio businesses run alongside SEO
Most local clients add one or two of these to the SEO plan.
SEO services
The full SEO plan every city page sits inside.
Learn more ↗Local SEO
Map pack, Google Business Profile, citations and reviews.
Learn more ↗AI Optimization
Get named by ChatGPT, Perplexity and Google AI.
Learn more ↗Web Design in San Antonio
Fast bilingual WordPress sites built for San Antonio searches.
Learn more ↗Google Ads for San Antonio businesses
Search and Local Services Ads while SEO builds.
Learn more ↗Reputation Management
The review workflow behind the map pack.
Learn more ↗Other cities
SEO company pages for the markets where most of our clients are
Campaigns are run from Fort Collins for businesses across the United States.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run SEO for Texas businesses since then, including Vega & Associates and Herrera Law Firm, two Texas immigration firms. She reviews this page whenever Google changes how it treats local business listings or AI answers.
San Antonio SEO FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Where is aStash located?
Fort Collins, Colorado. We have run SEO for Texas businesses for years, including two Texas law firms whose results are on this page, and we work with San Antonio clients by video and phone with the account, site and profile shared.
Should we build in Spanish first?
If your customers search in Spanish, yes, and in most of San Antonio they do. Spanish profile descriptions, reviews and pages written by Spanish speakers reach the largest part of the market with the least competition. English is built alongside.
We only serve one side of town. Does a city-wide plan make sense?
No. Your side of town is its own map pack. The plan names it on the profile, the pages and the reviews, and reports results from there.
How long does San Antonio SEO take?
Profile work in the right language shows in the map pack within 30 to 60 days. Side-of-town and sector pages often rank within two to four months. Competitive categories such as personal injury, immigration and HVAC across the city build over six to twelve months.
How do you reach military families?
With newcomer guides for your service in both languages published before the summer move season, pages near each installation, and reviews prompted to mention what a newly arrived family cares about.
What does SEO cost in San Antonio?
A flat monthly rate fixed after the free audit, no contract. It depends on the sides of town, sectors and languages you serve and how competitive your category is. The audit gives you the number before you commit.
Can you work with our competitors?
No. One client per category per service area, so the work is never split between two businesses competing for the same map pack.
What results have you had in Texas?
Vega & Associates holds an 81% share of local voice for “immigration attorney” across a 13×13 grid of its metro, ranking in both languages. Herrera Law Firm counted more than 2,000 calls in a year from Google Maps alone. The screenshots are on this page.
Is there an aStash office near San Antonio?
Our nearest office is in Houston at 2323 S Voss Rd, #640, Houston, TX 77057, phone (713) 955-7240, open Mon – Fri, 9 AM – 5 PM, with in-person meetings by appointment. Headquarters is at 19 Old Town Square, Ste 238, Fort Collins, CO 80524. Most of the work happens in your Google Business Profile, your site and the shared account, so the office is for meetings, not a requirement.