Google Shopping
Product listing ads with image, price and rating. Structured by product group and margin so bids match what each product can afford.
Ecommerce PPC
Shopping ads that show the right product at the right price to the right buyer
Ecommerce paid search runs on your product feed. When the feed is clean and the campaigns are structured around margin, Shopping, Performance Max and retargeting turn ad spend into orders you can measure to the penny.
Google ShoppingPerformance MaxSearchRetargetingMicrosoft Ads
$4 → <$1average cost per click for a retail store
0more conversions at the same budget
Flatmanagement fee, not a share of spend
Weeklybid, budget and search-term optimization
The short version01
Your product feed is the campaign. Everything else is settings.
Most ecommerce ad accounts underperform for one reason: the feed. Missing GTINs, generic titles, wrong categories and stale prices mean Google cannot match your products to the searches that convert. We rebuild the feed first, then structure campaigns by margin and intent so the budget goes to products that make money.
For a 25-year-old retail store, remarketing, Display, YouTube and Performance Max campaigns brought cost per click from $4 to under a dollar, cost per conversion to $18.32 and delivered 391% more conversions, several of the best months in the store’s history. For Brown Interiors, Google Ads produced 6.34K clicks from 2.02M impressions at an $0.08 cost per click.
Management is a flat monthly rate, never a percentage of your ad spend, so our incentive is your return, not your budget.
How we run it
Campaigns structured by margin, not by whatever Google suggests
A default Shopping or Performance Max campaign spends the budget on whatever sells easiest, which is usually the cheapest, lowest-margin product. We split campaigns by product margin and purchase intent, so the budget goes to the items that make you money and the bids follow the shopper’s stage.
Retargeting follows the people who viewed a product or left a cart, with frequency caps so the brand does not become annoying. New-customer campaigns prospect on Display and YouTube, and every campaign reports orders and return on ad spend, not clicks.
$18.32cost per conversion for a 25-year-old retail store
- 01Margin tiershigh-margin products get their own budget and bids
- 02Intent splitbrand, category and competitor searches handled separately
- 03Capped retargetingdynamic product ads that stop after the order or the limit
Feed first
Clicks a furniture store bought for $537
Brown Interiors, Google Ads July to December: a clean product feed and tight campaign structure kept the cost per click at eight cents.
Brown Interiors · Google Ads, Jul–Dec
Impressions (K)2,020
3.1×
Clicks0
$0.08average cost per click
0impressions
$537total spend for 6,340 clicks
Impressions shown in thousands next to raw clicks for scale.
Campaign Types
Four campaign types, one return-on-ad-spend target
Each campaign has a job. Together they cover discovery, intent, comparison and the shopper who almost bought.
Performance Max
Google’s automated campaign across Search, Shopping, YouTube, Display and Gmail, fed with real conversion values, audience signals and creative that fits the brand.
Search campaigns
Exact and phrase-match keywords for category and product searches that Shopping does not cover, plus brand protection.
Retargeting
Dynamic ads that show the exact products a visitor viewed or carted across Display, YouTube and Meta, with frequency caps and purchase exclusions.
Scope
Management scoped to your catalog and budget
No prices listed here because every store’s catalog, margin and spend are different. We quote a flat monthly rate after a free account review.
Launch
For stores running their first Shopping campaigns or restarting after a bad experience.
- Merchant Center set-up and feed build
- Shopping and brand search campaigns
- Conversion tracking with order values
- Weekly bid and budget optimization
- Monthly report with ROAS and orders
Growth
For stores with proven products that want more volume at the same or better return.
- Everything in Launch
- Performance Max with audience signals
- Dynamic retargeting across Google and Meta
- Feed optimization: titles, attributes, custom labels
- Promotion and seasonal campaign calendar
- A/B tests on creative and landing pages
Catalog
For catalogs with thousands of SKUs, multiple feeds or marketplaces.
- Everything in Growth
- Supplemental feeds and rules by margin and stock
- Microsoft Ads and marketplace feeds
- Inventory-aware bidding
- Dedicated monthly strategy call
Selected work
Projects like yours, done for real clients.
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Branding · Web Design · EcommerceIsidora Flowers ↗Branding and an online flower shop that sells every day
Web Design · Ecommerce · BrandingOriginZ CBD ↗A CBD store built on trust: lab results, ingredients, subscriptions
Web Design · Ecommerce · DevelopmentBurlap & Lace Soap Co. ↗Goat-milk soap, subscriptions, gift wrap and live USPS shipping
Results from real accounts
Ad spend that reports like a cash register
Two retail accounts managed by aStash: a 25-year-old store on Remarketing, Display, YouTube and Performance Max, and Brown Interiors on Google Ads.
0more conversions, 630 in the period
$18.32cost per conversion
$0.08cost per click for Brown Interiors
0impressions from 6.34K clicks of spend
Why aStash
A flat fee, your own account, and reporting you can read
Agencies that charge a percentage of ad spend earn more when you spend more. We charge a flat monthly rate, so the only way we do better is when your return improves. The Google Ads and Merchant Center accounts are yours, in your name, from day one.
Reporting shows orders, revenue, cost per order and return on ad spend by campaign and by product group, every month, with the changes we made and why. For a retail client that produced 391% more conversions and several record sales months.
0more conversions for a retail Google Ads account
- Flat monthly ratenever a percentage of what you spend
- Your accountsGoogle Ads and Merchant Center stay in your name
- Weekly optimizationbids, budgets, search terms and negatives reviewed every week
Feed Checklist
Twelve things we fix in the product feed first
A clean feed lowers cost per click, raises impression share and gives automation good data to learn from.
- GTIN, MPN and brand populated for every product
- Titles rewritten front-loaded with product type, brand, key attribute and size
- Google product category mapped to the most specific node
- Product type attribute mirrors your store navigation
- Price, sale price and availability synced in near real time
- Shipping and tax settings match what checkout actually charges
- Image links point to clean, high-resolution product photos
- Custom labels for margin tier, best sellers, seasonality and clearance
- Variants (size, colour) grouped with item_group_id
- Disapprovals and warnings in Merchant Center resolved
- Product ratings and promotions feeds connected
- Supplemental feed for optimized titles without touching the store catalog
How We Manage
Flat rate, your account, your data
Three differences that change how the money is spent.
Typical agency
aStash
Fee model
Percentage of ad spend
Flat monthly rate agreed up front
Account ownership
Agency-owned account you lose if you leave
Your Google Ads and Merchant Center accounts, always
Feed work
Left to the store owner or a plugin
Rebuilt and maintained by us
Optimization cadence
Monthly check-in
Weekly bids, budgets, search terms and negatives
Reporting
Clicks and impressions
Orders, revenue, ROAS and cost per order
Contract
6 to 12 months
Month to month
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“They brought wonderful designs to the table and were quick to add in or change anything I wanted. I've noticed my online store is getting more orders since the new site was live.”
Burlap & Lace Soap CompanyOwner
★★★★★Google review
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
Thalia JaguandeOwner, Isidora Flowers
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
What budget do I need for ecommerce PPC?
Enough to generate roughly 30 to 50 conversions a month so Google’s bidding can learn. For most stores that is a few thousand dollars a month in ad spend, but it depends on your average order value and margin. We tell you honestly after a free review.
Is Performance Max better than standard Shopping?
It depends on the account. Performance Max reaches more placements and automates more, but it needs accurate conversion values and good creative. We often run both and shift budget to whichever returns more.
Do you charge a percentage of ad spend?
No. Management is a flat monthly rate, so we are never rewarded for spending more of your money.
Who owns the ad account?
You do. We work inside your Google Ads, Merchant Center and Meta accounts as managers. If you ever leave, everything stays with you.
How do you track orders?
Conversion tracking with order values through Google Tag Manager, Shopify or WooCommerce integrations and, where needed, server-side tracking so reports reflect real revenue, not estimates.
Can you also fix my product pages?
Yes. Ecommerce optimization is part of the same team, so when ads reveal a landing page problem, we fix the page rather than just reporting the bounce rate.