Location page templates
A page type with required unique fields, local schema, embedded map, reviews and team sections, so no two locations read the same.
Franchise SEO
Every location ranking in its own city, under one brand.
Multi-location SEO fails in one of two ways: a corporate site with one page that cannot rank anywhere, or 40 franchisee sites that compete with each other. aStash builds one system of location pages, Business Profiles and reporting that gives every branch its own local presence without breaking the brand.
0#1 rankings for one Colorado firm across Fort Collins, Loveland and Greeley
0#1 Fort Collins rankings held by the same client
0#1 Greeley rankings, from the same page system
0template, every location unique
Per locationrankings and calls reported
Brand-wideschema and governance
Monthlyone dashboard, one call
The short version01
Google ranks locations, not brands. Your structure has to match.
A searcher in Greeley wants the Greeley branch, with its own address, hours, reviews and team. If the brand site offers one generic page and the local Business Profile points to it, that searcher sees the competitor two miles away instead. Multiply that by every city and you have a franchise that is invisible everywhere except headquarters.
The fix is structural. Each location gets a page with unique content, local schema, its own reviews and a Business Profile that links to it and nowhere else. Templates keep the brand consistent while rules stop pages from duplicating each other. Reporting is per location, so a franchisee in Loveland sees Loveland.
Loomis & Greene, a Colorado law firm with offices across Northern Colorado, holds 1,045 #1 rankings on this structure: 318 in Fort Collins, 149 in Greeley and the rest across the region, five years on.
0#1 rankings across Northern Colorado, one firm
The problem
One brand page cannot rank in twelve cities.
Franchise and multi-location sites usually ship with a single services page and a store locator. Google then has nothing to rank for a search in Greeley, so the independent competitor with a real Greeley page wins.
aStash builds a location system: a template that keeps the brand consistent, filled with content, reviews, schema and photos that belong to that location, linked from a Business Profile that points only there.
- Location page systemconsistent template, unique content per location
- Duplicate content controlledcanonicals and rules that keep pages distinct
- Profiles alignedeach listing linked to its own page
Every location counted
#1 rankings per city for one multi-office firm
Loomis & Greene serves three Northern Colorado cities from separate offices. Each location is tracked and reported on its own.
Loomis & Greene · #1 rankings by location
0locations, one plan
0#1 rankings across the three cities
0leads firm-wide
The system
Six components, built once and repeated per location
Business Profile management
One profile per location with correct categories, hours, services, photos and posts, managed from a single Business Profile group.
Review flow per branch
Each location collects and answers its own reviews, with brand-level monitoring and response guidelines.
Duplicate and canonical rules
Canonicals, store locators and URL rules that stop city pages competing with each other or with the brand page.
Brand-wide schema
Organization, LocalBusiness and Service schema generated per location from one source of truth.
Reporting by location
Rankings, calls, direction requests and leads for every branch, rolled up for the brand and split out for the franchisee.
What changes
From one page to a page per market
Single location
Franchise / multi-location
Site structure
One site, one set of service pages
Brand site plus a location page per branch, each unique
Business Profile
One profile
One per location, managed as a group with shared standards
Reviews
One stream
Per-location streams with brand-level monitoring
Content
Written once
Templated with required local content and duplicate rules
Schema
One LocalBusiness
LocalBusiness per branch under one Organization
Reporting
One dashboard
Per-location and brand roll-up, so franchisees see their own numbers
Governance
Owner decides
Brand standards plus a process for franchisee requests
Selected work
Projects like yours, done for real clients.
Web Design · SEO · Local SEOLoomis & Greene ↗5× more leads for a Colorado law firm, on SEO alone
Web Design · SEO · Local SEOHerrera Law Firm ↗Over 2,000 calls a year from Google Maps alone
Web Design · SEO · Link Building1888 Industrial Services ↗814% more referring domains and a site that ranks in Greeley
Web Design · Branding · SEO1888 Electrical Services ↗From zero referrals to 245% more clicks for a new electrical contractor
Results
A Colorado firm, ranking in every city it serves.
Loomis & Greene, five years on the location page system.
0#1 rankings in total
0#1 in Fort Collins
0#1 in Greeley
0Maps calls a year
What you get
Every location reported, one dashboard, one call.
Each office or store gets its own rankings, calls and direction requests in the monthly report, so you can see which locations are winning and which need attention. Brand-wide changes roll out once and apply everywhere.
Loomis & Greene holds 318 #1 rankings in Fort Collins and 149 in Greeley on this structure, with the rest spread across the region.
0#1 Fort Collins rankings, same client
- 01Per-location reportingrankings and calls for each address
- 02Brand-wide schemaorganization and local business markup that agree
- 03Roll-out oncetemplate changes applied across all locations
Every franchise plan
Per-location pricing, one team
- Location page template design and build
- Unique content for every location page
- Business Profile set-up and monthly management per location
- Review generation and response process
- Citation building and clean-up per location
- Local link building in each market
- Brand and location schema
- Duplicate content and canonical rules
- Store locator optimization
- Per-location rank tracking
- Brand roll-up and per-branch reports
- Franchisee onboarding guide
Rollout
Pilot, prove, roll out
Pilot locations
The template, profile standards and reporting are built and launched on two or three branches first.
Measure
Pilot locations tracked against their markets. The template is refined before the rest of the network goes live.
Network rollout
Remaining locations launched in waves, each with its own profile, page and review flow, and the brand dashboard switched on.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Jacques Family ConstructionOwner
★★★★★Verified on Clutch
“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”
Elle & ReeseOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How many locations do you work with?
From three to several hundred. The system is the same; the rollout is phased so quality holds as the network grows.
Should each franchisee have their own website?
Usually not. Separate sites split authority and compete with each other. A location page system on the brand domain ranks better and is easier to govern. Where franchisee sites already exist, we consolidate or canonicalize them carefully.
How do you keep location pages from being duplicates?
Each page has required unique fields: local team, service details, neighbourhoods served, reviews and photos. Rules in the template and a review step prevent copy-paste pages.
Can franchisees see their own results?
Yes. Reporting is split by location, so each franchisee sees their rankings, calls and leads, and the brand sees the roll-up.
How is franchise SEO priced?
A flat monthly rate per location with volume tiers, plus a one-time build fee for the template and system. No long-term contract.
How long does rollout take?
Pilot locations launch within two months. A full network of 50 locations is typically live within six months, in waves.