Digital Marketing
Digital marketing is every channel that brings a buyer to your business online: search, Google Ads, local ads, social, email and the website that has to convert them. aStash runs them as one plan with one report, built from eight years of campaigns for small businesses in Colorado and across the country. Strategy first, then only the channels the numbers justify. Flat monthly rate, no contract.
Client dashboards
Digital marketing is the set of online channels that put your business in front of buyers and bring them to a page where they can act: organic search (SEO), paid search and Shopping (Google Ads), local ads, social media, email, and the AI assistants that now answer buying questions. The channels are different. The destination is the same: your website, your phone and your inbox.
Most small businesses buy channels one at a time from different vendors. Ads from one agency, SEO from another, social from a freelancer, email from nobody. Nobody owns the number that matters, cost per customer, and the website everyone sends traffic to was never built to convert it. The result is money spent on clicks that bounce.
aStash runs digital marketing as one plan. The strategy decides which channels your business actually needs, the website is fixed to convert first, every channel is tracked to leads and sales rather than clicks, and one monthly report shows the whole picture. You add channels when the numbers say so, not because a package includes them.
One plan
Search, ads, social, email and the website are run by the same people in Fort Collins, from one strategy document and one budget. When a channel underperforms, the budget moves the same month, not at the end of a contract.
You get one report, one point of contact and one number that matters: what a customer costs you, by channel.
Services
The Digital Complex package, built from eight years of running campaigns for local businesses. Start with what the audit says is your biggest gap.
We shape your position, your audience and your offer before spending a dollar. Market research, competitor analysis, a customer journey map and a channel plan with targets and a budget split, written down so every later decision has a reference.
A funnel that matches how your customers actually buy: awareness, consideration, decision, with the content, offers and follow-up for each stage, so leads are not lost between the first click and the signed contract.
Google Ads search, Shopping, Display, YouTube and Performance Max campaigns managed for cost per lead, not clicks. Weekly bid, budget and negative-keyword tuning, landing pages built to convert, and conversion tracking that counts calls and forms.
Google Local Services Ads, map ads and geo-targeted campaigns for businesses that serve a city or a radius. You pay for leads from people nearby, and we track every call back to its source.
Facebook, Instagram, LinkedIn and TikTok campaigns with audience testing, creative that stops the scroll and retargeting that brings back the people who visited and did not buy.
Landing pages, forms and calls to action measured, tested and improved, so the traffic you already pay for produces more leads. Heatmaps and recordings show where visitors stall. Tests show what fixes it.
Newsletters, automated sequences and promotions to the customer list you already own, the cheapest channel there is. Welcome, follow-up, review request and win-back flows run on their own once built.
Google Analytics 4, Search Console, call tracking and dashboards set up so every lead is attributed to a channel. Research into what your market searches, clicks and buys, so decisions are made on data rather than opinion.
Pages, posts, emails, ad copy and social creative produced by one team in one voice, so the message is consistent from the ad to the landing page to the follow-up email.
Which Channel First
A channel is only worth buying when the business is ready to use it. These are the rules the audit applies.
If the site is slow, confusing or has no tracking, every channel underperforms. Conversion fixes come first because they make every later dollar work harder.
Plumbers, dentists, lawyers and contractors get most calls from the map pack and Local Services Ads. That is where we start, usually with SEO and local ads together.
Stores need Shopping campaigns for product searches and email flows to turn one order into three. Social ads come once the product pages convert.
Ads produce leads in days, SEO in months. Launching both means ads carry the business while organic rankings build, then the budget shifts.
A known business with a decent site usually has the most upside in organic search and in bringing back visitors who did not convert the first time.
Long sales cycles need useful content, a presence where buyers research, and follow-up that keeps you in the conversation for months.
Sales funnel
A plumber’s customer searches once and calls. A B2B buyer reads for three months. The funnel is different, so the channels, content and follow-up are different too. We map the real journey first, then put a channel at each stage and a measurement after each step.
The example shows a typical local-service funnel from a monthly report: impressions to clicks to leads to booked jobs, with the drop at each stage visible, which is where the next month’s work goes.
Case Studies
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Remarketing, Display, YouTube and Performance Max campaigns brought cost per conversion down to $18.32 and delivered several of the best-performing months in the store’s history.
Keywords like “attorney firms near me” and “law offices” were managed for cost efficiency across a $1.65M ad spend, connecting the firm directly with clients ready to call.
Audience and creative fine-tuning over 97 days lifted engagement across the board while keeping every click under a dollar.
Sewer Experts started from scratch in Denver and ran no other marketing. Organic search took them from a new site to 845 ranking keywords and a phone that does not stop.
One Agency vs. Many
The cheapest way to waste a marketing budget is to split it across agencies that do not talk to each other.
How We Work
The same sequence for a plumber and a manufacturer. What changes is which channels survive the audit.
Website conversion paths, rankings, Google Business Profile, existing ad accounts, social profiles, email list and tracking. You get a plain-English list of what is working, what is wasting money and what is missing.
Positioning, audience, offer, channel selection, budget split and targets, written down. One flat monthly rate for the plan, no contract.
Landing pages, forms, speed, calls to action and tracking fixed before any traffic is bought, so the first campaigns land on pages that convert.
Campaigns, profiles, email flows and content calendar go live with conversion tracking connected to calls, forms and sales.
Bids, audiences, ads, keywords and pages adjusted every week based on cost per lead. Budget moves toward what is producing.
One report across every channel: spend, leads, sales, cost per lead and what we changed. We decide together what to scale, pause or add.
Our Rules
Marketing budgets are lost to habits, not to bad luck. These are the habits we refuse.
Tracking
Clicks are not leads and leads are not customers. Before a campaign goes live we connect calls, forms, chats and purchases to Google Analytics 4 and call tracking, so the monthly report can show cost per lead and cost per sale by channel, not just spend.
Plans
Flat monthly management fee, fixed after the free audit. Ad spend is separate and paid directly to Google or Meta from your own account.
For a business that serves a city or region and needs the phone to ring from Google.
For a business ready to grow across channels with one team and one plan.
For stores and companies with longer sales cycles that need content, nurture and attribution across the whole journey.
Go Deeper
Each page below explains one channel in detail, with what is included, how it is tracked and how it is priced.
Positioning, audience, channel plan and targets before any spend.
Learn more ↗Search, Shopping, Display, YouTube and Performance Max, managed for cost per lead.
Learn more ↗Local Services Ads and geo-targeted campaigns for businesses that serve a radius.
Learn more ↗Facebook, Instagram, LinkedIn and TikTok campaigns with creative testing.
Learn more ↗More leads from the traffic you already have.
Learn more ↗Sequences and campaigns to the list you own.
Learn more ↗GA4, Search Console, call tracking and dashboards.
Learn more ↗Organic search, the channel with the falling cost per lead.
Learn more ↗Get recommended by ChatGPT, Perplexity, Gemini and Google AI.
Learn more ↗Strategy, management, design and advertising on every platform.
Learn more ↗Shopping ads, ecommerce SEO, email flows and store optimization.
Learn more ↗The destination every channel depends on.
Learn more ↗Industries
The channel mix for a dentist is not the channel mix for a trucking company. These pages explain what works in yours and why.
Near You
In person across the Front Range, remote for clients across the United States.
Why aStash
Forbes Next 1000, NOCO Top 30 Under 30, Clutch Top Digital Marketing Company and four UpCity Excellence Awards in a row.
Every plan is month-to-month with the management fee fixed up front. Ad spend stays in your account.
You talk to the people running the campaigns, in Fort Collins. Nothing is outsourced.
Leads, sales and cost per lead across every channel in a plain-English report every month.
How It Works
A fixed sequence, so you always know what happens next and what it costs.
We review your website, search rankings, Google Business Profile, ads, social profiles, brand consistency and whether AI assistants mention you. One plain-English report shows what is working and what is losing you customers.
Competitor and customer research turns into a prioritized plan across the channels that matter for your business, with one fixed monthly price. No contract to sign.
Design, development, content, campaigns and brand assets go live in sprints, each one measured against the last.
A plain-English report shows traffic, leads, sales and AI citations across every channel. We double down on what is working.
Reviews
“Our phones are ringing off the hook! Within six months, we were in the top five companies on every search engine. They are one of the best investments we have made.”
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can’t do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
“We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.”
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run search, paid and social campaigns for more than two hundred small businesses, including a law-firm search campaign that produced over 21,000 conversions and a retail Google Ads account that grew conversions 391%. Every method on this page is one her team runs today, and she reviews it whenever Google Ads, Meta or Google Search change how campaigns are measured.
FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Digital marketing is every way a business reaches customers online: search engine optimization, paid search and Shopping ads, local ads, social media, email, content, and now visibility in AI assistants. It also includes the website and the tracking that turn that attention into calls, forms and sales. A good digital marketing plan picks the channels that fit how your customers buy, connects them to a site that converts, and measures the whole thing by cost per customer.
At aStash: manage and optimize the live campaigns weekly, write and publish content, run the email flows, maintain the Google Business Profile, test landing pages, review the calls and forms the campaigns produced, and send one report with spend, leads, sales and cost per lead across every channel. Once a quarter we review strategy and budget split with you.
It depends on how your customers buy, which is what the free audit works out. Local service businesses usually start with Google Business Profile, local SEO and Local Services Ads because that is where calls come from. Stores start with Shopping ads and email. New businesses often run ads for immediate leads while SEO builds. In every case the website is fixed to convert before traffic is bought.
Two numbers: the management fee and the ad spend. The aStash management fee is a flat monthly rate fixed after the audit, based on the channels and the amount of work involved. Ad spend is set by you, paid directly to Google or Meta from your own account, and we recommend a starting budget based on your market’s cost per click and your target cost per lead. Both are in the quote before you commit.
By leads and sales, not clicks. Every campaign is connected to call tracking, form tracking and, for stores, purchase tracking in Google Analytics 4. The monthly report shows spend, leads, sales, cost per lead and cost per sale by channel, with the calls and forms listed so you can check lead quality yourself.
Yes, if you plan to be in business next year. Ads produce leads immediately but stop the day you stop paying, and the cost per click rises over time. SEO takes months but its cost per lead falls as rankings compound. Most of our clients run both and shift budget from ads to organic as rankings arrive.
For some. Social ads work well for ecommerce, events, restaurants, fitness and anything visual, and retargeting on social brings back visitors who did not convert. Organic social is mostly a trust signal: buyers check that you are active and real. For a plumber or a law firm, search channels almost always produce cheaper leads, so we start there and add social when it earns its place.
Yes: your website, Google Analytics, Search Console, Google Business Profile, Google Ads and Meta Business accounts. Everything stays in your name and under your ownership. If you do not have an account set up, we create it for you, in your name, in the first week.
Ads and local ads produce leads within days of launch. Conversion fixes show up in the first month. Local SEO moves in 30 to 60 days, and competitive organic rankings take 3 to 6 months. The monthly report shows the trend for every channel so you always know what is working.
Yes. Every aStash plan is month-to-month with no contract. The management fee is fixed up front and your ad accounts, website and data stay with you if you leave.
AI optimization (AIO) is the work of getting your business recommended by ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews when people ask them who to hire or what to buy. It overlaps with SEO and reputation work, since those systems read the same pages, reviews and directories. We include an AI visibility check in every audit and track AI citations in the monthly report.
Yes. aStash is based in Fort Collins and serves Northern Colorado and Denver in person, and runs campaigns for clients in Texas, Washington, Louisiana, Florida and across the United States. Digital channels work the same everywhere. What changes is the competition and the cost per click, which the audit measures before we quote.