GA4 and Tag Manager
A clean property, enhanced measurement, custom events for calls, forms and chats, and conversions marked correctly for Google Ads.
Website Analytics & Research
Know exactly where your customers come from.
Most analytics accounts count visits and nothing else. aStash sets up Google Analytics 4 and Tag Manager to track calls, forms, chats and purchases, ties them to the channel that produced them and puts it all in one dashboard you can read in five minutes.
Free, no obligation
Start with your website address
Free analytics health checkReply within one business dayReal people in Fort Collins
Week 1GA4 and Tag Manager rebuilt
Callstracked as conversions
Looker Studioone dashboard, all channels
Quarterlyresearch review
The short version01
If you cannot see which channel produced the lead, you cannot decide what to fund.
Google replaced Universal Analytics with GA4, and many business accounts were never set up properly afterwards. Calls are not tracked, form submissions are counted as page views, ad clicks and organic visits are mixed together, and the report tells you that traffic went up without saying whether customers did.
We fix the foundation: a clean GA4 property, Tag Manager for every event that matters, call tracking, Search Console and ad accounts linked, and a Looker Studio dashboard that shows leads and revenue by channel, campaign and landing page. Then we use that data, plus keyword, competitor and audience research, to tell you where the next dollar should go.
This is the same measurement stack behind the case studies on this site. When we say JIMGLO’s forms went from 20 to 100 a month or that Vega & Associates’ call clicks rose 80%, it is because the tracking was built to prove it.
20 → 100contact forms a month, measured for JIMGLO
The problem
Decisions are only as good as the tracking behind them.
GA4 counts a form submission as a page view unless someone configures the event. Phone calls do not exist in Analytics unless call tracking is installed. Ad platforms claim credit for leads organic search produced. Owners end up funding the channel that reports best, not the one that performs best.
aStash rebuilds the measurement stack so every lead has a source: GA4 events, Tag Manager, call tracking, Search Console and ad accounts linked, and a dashboard that reads in plain English.
- Every lead countedforms, calls, chats and bookings as real conversions
- Sources reconciledone answer to where a lead came from
- Dashboard for an ownerleads and revenue by channel, one page
Numbers you can act on
What a clean Search Console read looks like
JIMGLO Trailers, the last three months against the previous three, after titles and descriptions were rewritten from the data.
JIMGLO · Search Console, 3 months vs previous 3 (thousands)before → after
+72.67%organic clicks
+176.72%impressions
20 → 100contact forms a month
What we measure
Ten numbers every owner should see monthly
- Leads by channel: organic, paid, social, email, direct and referral
- Phone calls, tracked and attributed to the page and source
- Form submissions, chats and bookings as conversion events
- Revenue or lead value per channel where it can be captured
- Cost per lead for every paid channel
- Landing page conversion rates
- Google Business Profile calls, direction requests and website clicks
- Search Console impressions, clicks and ranking movement
- Core Web Vitals and mobile speed
- AI assistant mentions and citations for your business
Set-up and research
Measurement first, then the research that uses it
Call and form tracking
Dynamic number insertion and form tracking so every lead carries its source, medium, campaign and landing page.
Looker Studio dashboards
One page per audience: an owner view with leads and cost per lead, and a detail view for whoever runs the campaigns.
Keyword research
Search volumes, intent and difficulty for the terms your buyers use, in your market, with the gaps competitors miss.
Competitor and audience research
Who ranks, who advertises, what they charge and what reviews say customers actually care about.
AI visibility tracking
Scheduled queries across ChatGPT, Perplexity, Google AI Overviews and Bing Copilot to see whether your business is mentioned.
Selected work
Projects like yours, done for real clients.
Web Design · Landing Page · SEOJIMGLO Trailers ↗Contact forms up from 20 to 100 a month for a trailer maker
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
SEO · Local SEO · Link BuildingVega & Associates ↗81% share of local voice for “immigration attorney” in Houston
SEO · Link Building · Technical SEOPFG Optics ↗88% more impressions and 147% more clicks for a precision optics manufacturer
Measured, not guessed
The numbers on this site exist because tracking was done right.
Every case study starts with a measurement set-up like this one.
+72.67%organic clicks, JIMGLO
+176.72%impressions, JIMGLO
+80%call clicks, Vega & Associates
+339%phone calls, Sewer Experts
What you get
Research that tells you what to build next.
Clean data makes the research useful. We study which pages produce leads, where visitors drop, what competitors rank for that you do not, and what your customers search before they call.
That research becomes the prioritized list behind every other aStash service, which is why the case studies on this site have numbers at all.
+72.67%organic clicks measured for JIMGLO
- 01Competitor and keyword researchwhat they rank for, what you can win
- 02Funnel analysiswhere leads are lost, page by page
- 03Quarterly reviewfindings turned into a plan
The stack
Google’s own tools, configured properly
Everything is set up in accounts you own.
Google Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioGoogle AdsGoogle Business ProfileMicrosoft ClarityHotjarAhrefsSemrushCallRailHubSpot
From the data
Three numbers tracking made visible
Organic clicks
JIMGLO, last three months versus the previous three
Call clicks
Vega & Associates, Google Business Profile year over year
Search impressions
Vega & Associates, 44.0K to 68.8K
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Jacques Family ConstructionOwner
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Is my Google Analytics set up correctly?
Probably not completely. The free health check looks at whether conversions, calls, forms and ad clicks are tracked and attributed, and sends you a short list of what is missing.
Do you track phone calls?
Yes. Dynamic number insertion shows a tracking number to each visitor so the call is attributed to the source and page, and recordings let you qualify leads.
Can I keep my existing analytics account?
Yes. We work in your Google account so you keep every bit of history and own the data. We only create new properties when the old one cannot be repaired.
What does the dashboard look like?
One page in Looker Studio with leads, cost per lead and revenue by channel, filterable by date, plus detail pages for SEO, ads and the Business Profile. You get a link that updates automatically.
What research do you do beyond analytics?
Keyword research with volumes and intent, competitor ranking and ad analysis, review mining to learn what customers value, and AI visibility checks across the major assistants.
How is it priced?
Set-up is a flat project fee. Ongoing dashboards and monthly reporting are a flat monthly rate or included in any aStash SEO or ads plan.