Great things start with filling out this contact form.
— Before getting acquainted with the main benefits of using advertising…
let’s first recall the very concept and reasons for the website marketing. At the moment, a large number of good and not very good strategies for promoting web resources in search engines have been developed. But in the end, they all boil down to one thing – to attract as many visitors to the website as possible.
But all these methods and strategies have one common drawback – they require a lot of time. Waiting for a positive result from search engine optimization can be delayed for many months. But there is a tool that is devoid of this minus. This is contextual advertising. This service is provided by absolutely all search engines. At its core, this is the display of information and links to your website in certain advertising zones, as a rule, having the most noticeable location.
— Pay Per Click ads Adwords as a way to instantly increase website traffic
The advantages of advertising on the Internet can be described using the following metaphor:
Imagine that your website is a car that travels to a destination. And that this item is the ultimate goal of any search engine optimization. When you perform a SEO optimization, you will move to your goal along a normal route with very heavy traffic, speed limit, and also a rather winding and long route. Of course, you reach the destination, but not as soon as we would like. PPC advertising in the Internet environment, in turn, provides you with a separate highway with a minimum length of the route, unlimited speed and no traffic jams.
This metaphor fully shows the whole essence of what is happening on the Internet: you can use classical search engine optimization, but the result will have to wait some time. And you can use contextual advertising, the price of which is somewhat higher, and get almost instant results. The advantages of this method are obvious, besides the search companies are constantly improving their services, and contextual advertising of the site is becoming more and more effective.
— Google Adwords Advertising / Google Ads PPC
Google Adwords is the main source of contextual advertising in the world. It is characterized by a high level of service, convenience for users, and simple navigation. PPC Services here gives a very quick effect, it is a kind of guarantee of the growth of the traffic of your website. Contextual advertising “Google” is based on the fact that the customer pays directly for clicks on his links. This system is beneficial to both the client and search engines. A lot of companies contact the Google Adwords service after unsuccessful attempts to bring the site to the top using SEO methods. This may be due both to errors in the optimization campaign and to objective factors, such as high competition. But despite its external simplicity and functionality, as well as the fact that contextual advertising in Google is positioned as accessible to all, it is very important to entrust the process of creating an advertising campaign to a professional. Only a specialist will be able to correctly identify goals, as well as pick up keywords for advertising.
— Prices for PPC Services in Colorado
As already mentioned, the client actually pays for each transition through its advertising link. And it is the estimated number of visitors for a certain time interval that is taken as the basis for the formation of the advertising budget. The price for a single transition depends on the service provider and can vary significantly. PPC marketing on average costs from 50 cents up to $2 per click, but in some cases these numbers may vary significantly.
Thus, in the “Google” contextual advertising can reach up to $15. for the transition – it all depends on the level of thematic competition. Also, the price is significantly influenced by regional factors and the popularity of keywords. It is not necessary to advertise on the Internet for expensive “keys”, cheaper options may be no less effective. It is important to remember that PPC on Google, and to be more precise, its effectiveness, is estimated by the so-called CTR. It represents the ratio between the number of searches and clicks on your advertising link. Normally, 2–3 percent of the total number of requests bring a visitor to the site. Of course, the higher this indicator, the better.
As you can see, contextual advertising on the Internet, the cost of which can be quite low, it is a great way of attracting visitors to your site.
— Agency aStash provides high-quality advertising
PPC advertising which you can order on your own is still a rather complex tool, where there are many different subtleties and nuances. Therefore, when planning your advertising campaign, you will need the help of PPC experts who know all the highs and lows of the contextual advertising. The digital agency aStash is ready to undertake all the advertising activities. Analysis of the market situation, selection of keywords, budget planning – all this will be done by our PPC professionals. The geography of our services is very wide, and it does not matter whether you need PPC services in Fort Collins or any other city of Colorado – we will do everything at the highest level.
We also consider it our duty to remind that PPC advertising of a web site is just a tool for attracting visitors to your online business. PPC marketing will not force the visitor to buy your product or service if he did not like something on the website itself. Therefore, first of all pay attention to your website, its appearance and convenience. The site itself must have a visitor to buy the product, and then return again. Without this it is impossible to build a truly profitable commercial business, and the placement of contextual advertising will allow it to become even larger.