Your company will get a lot more visitors if you are in the top search results. Especially, you will be showing on relevant keyword searches to millions of potential customers across the globe. This is not exactly an easy task as your website will have to be among the best of the best for these keywords in order to make that happen. While we cannot always guarantee the top position on Google. Surely, we can get your website’s competitive position on the first page. That is what we do at aStash and we do it to the best of our knowledge.
In the first place, recall the very concept and reasons for the website marketing. By the same token, a large number of good and not very good strategies for promoting web resources in search engines have been developed. But in the end, they all boil down to one thing – to attract as many visitors to the website as possible.
But all these methods and strategies have one common drawback – they require a lot of time. Waiting for a positive result from search engine optimization can be delayed for many months.
But there is a tool where this disadvantage does not exist. This is PPC advertising. To clarify, this service is provided by absolutely all search engines. At its core, this is the display of information and links to your website in certain advertising zones, as a rule, having the most noticeable location.
The advantages of
advertising on the Internet
For instance, your website is a car that travels to a destination. And that this item is the ultimate goal of any search engine optimization. When you perform a SEO optimization, you will move to your goal along a normal but winding and long route with very heavy traffic, and speed limit. Of course, you reach the destination, but not as soon as we would like. PPC advertising in the Internet environment, in turn, provides you with a separate highway with a minimum length of the route, unlimited speed and no traffic jams (think German autobahn).
This metaphor fully shows the whole essence of what is happening on the Internet: you can use classical search engine optimization, but the result will be delayed. Or, you can use contextual advertising, the price of which is somewhat higher and get almost instant results.
The advantages of this method are obvious, besides the search companies are constantly improving their services, and contextual advertising of the site is becoming more and more effective.
The advantages of advertising with
PPC management services
As a matter of fact, google Ads is the main source of contextual advertising in the world. In addition, it is featured a high level of service, convenience for users, and simple navigation. PPC Services here provide a very rapid effect, it is a kind of guarantee for the growth of your website traffic.
Contextual advertising “Google” is based on the fact that the customer pays directly for clicks on their links. This system is beneficial to both the client and search engines. Many companies contact the Google Ads service after unsuccessful attempts to bring the site to the top using SEO methods. Hence, this may be due both to errors in the optimization campaign done by questionable SEO companies or low SEO budgets. But despite its external simplicity and functionality, as well as the fact that Google ppc is positioned as accessible to all, it is very important to entrust the process of creating PPC ads to a professional. Only a PPC specialist will be able to correctly identify goals, as well as pick up keywords for advertising.
Pay-per-click advertising which you can start on your own is still a rather complex tool, with many different subtleties and nuances. Therefore, when planning your ppc campaign you will need the help of PPC experts who know all the ins and outs of paid marketing. The digital agency aStash is ready to undertake all the advertising activities.
Analysis of the market situation, selection of keywords, budget planning – all this will be done by our PPC professionals. Our services are not limited by geography, and it does not matter whether you need PPC services in Colorado or any other city or state in the United States – our work will still maintain a high level of quality.
We also consider it our duty to remind you that PPC advertising of a website is just a tool for attracting visitors to your online business. PPC marketing will not force the visitor to buy your product or service if they did not like something on the website itself. Firstly, pay attention to your website, its appearance, functionality, and convenience. Moreover, the site itself must have a visitor buy the product and then return again. Without this, it is impossible to build a truly profitable commercial business, and the placement of contextual advertising will allow it to grow sharply.
As we already mentioned, the client actually pays for each transition through its advertising link. And it is the estimated number of visitors for a certain time interval that is taken as the basis for the formation of the advertising budget. The price for a single transition depends on the service provider and can vary. Google Ads costs vary drastically from 5 cents up to $150 per click, and in some cases, these numbers may be well outside of this range.
Thus, Google ads can reach up to $300. Indeed, the transition, all depends on the level of competition. Also, the price is influenced by regional factors and the popularity of keywords. However, it is not necessary to advertise on the Internet with expensive keywords. Hence, cheaper options may be no less effective. It is important to remember that PPC on Google, is estimated by the so-called CTR. Moreover, it represents the ratio between the number of searches and clicks on your advertising link.
In general, 1–3 percent of requests bring a visitor to the site. Of course, the higher this indicator, the better. The bounce rate is a lot higher on paid advertising compared to SEO so this is something to consider.
Hence, contextual advertising on the Internet can be affordable. In fact, it is an effective way to attract visitors to your website.
