Keyword mapping by category
Every category, sub-category and top product gets one primary buying keyword and a set of long-tail variations, prioritized by volume and intent.
Ecommerce SEO
Rank the pages that sell, not just the homepage
Buyers search for products and categories, not brand names. Ecommerce SEO puts your category and product pages in front of them at the moment they are ready to buy, and it keeps working long after an ad budget runs out.
Category pagesProduct schemaTechnical crawlContentGoogle Shopping free listings
mid century dining chairs#41 → #2
velvet accent chair#38 → #3
solid wood coffee table#27 → #1
boho table lamp#52 → #4
outdoor sectional set#33 → #2
0minimum traffic increase every plan targets
Category firstthe pages buyers actually search for
Schemaprice, stock and reviews on every product
Month to monthflat rate, no contract
The short version01
A catalog is thousands of landing pages. Most of them are invisible to Google.
Ecommerce SEO is different from SEO for a service business. You are not optimizing ten pages, you are managing a site with hundreds of categories, thousands of products, faceted filters that create endless URL variations, and inventory that changes every week. Get the structure wrong and Google wastes its crawl on duplicate pages while your best categories sit on page four.
We fix the architecture first: which categories exist, how they link, which filters are indexable, how out-of-stock products are handled. Then we build product and category content that answers buying questions, add product, offer and review schema so listings show price and stars, and earn links from publications in your niche.
For Brown Interiors we restructured a 40,000-product furniture catalog so shoppers and search engines could navigate it. Every aStash SEO plan is built to reach a 300% traffic increase and runs month to month at a flat rate.
0traffic increase every aStash SEO plan is built to reach
The catalog problem
Google cannot rank pages it cannot find or tell apart
A store with 2,000 products and six filters can generate hundreds of thousands of URLs, most of them near-duplicates. Google spends its crawl on the duplicates, misses the category pages that matter, and ranks a competitor’s thinner page instead.
We map the whole site before touching a single title: which categories deserve to exist, which filters should be indexed, how out-of-stock and discontinued products are handled, and how internal links pass authority down to the products that sell.
- Crawl and index mapevery URL classified as index, canonical or block before optimization starts
- Category architecturethe pages buyers search for, named the way buyers search
- Product datastructured data for price, stock, reviews and shipping on every item
Organic sells
Where an online flower shop’s revenue came from
Isidora Flowers, three months after launch: share of website conversions and revenue by channel.
Isidora Flowers · share of conversions & revenue (%)
Organic search70%
+-57%
Everything else0
0of revenue from organic search
0months after launch
0products indexed for Brown Interiors
What’s Included
Everything a store needs to rank
One team handles the technical, content and authority work so nothing falls between a developer and a copywriter.
Technical crawl control
Canonicals, faceted navigation rules, pagination, XML sitemaps and robots directives so Google indexes the pages that matter and skips the duplicates.
Product & offer schema
Product, Offer, AggregateRating and Breadcrumb structured data so listings show price, stock and star ratings in the results.
Category & product copy
Buying guides on category pages and unique descriptions on products that answer sizing, material and comparison questions without duplicating the manufacturer’s text.
Links from your niche
Editorial links from design, lifestyle and industry publications, plus digital PR around new collections, that lift domain authority for the whole catalog.
Speed on large catalogs
Image optimization, lazy loading, caching and script clean-up that take 40,000-product stores to 70%+ mobile speed scores.
Deliverables
What lands in your store every month
Concrete outputs you can see in the store and in Search Console, not a list of activities.
Category architecture map
A visual map of every category, sub-category and filter with its target keyword, URL and index status, updated as the catalog grows.
Technical fix log
Each crawl, canonical, redirect and schema fix documented with the date and the URLs affected, so your developers and ours stay in sync.
Optimized category pages
Rewritten titles, headings, intro copy and buying guides for the categories with the most revenue potential, shipped in priority order.
Product description batches
Unique, human-reviewed descriptions for top products in batches of 50 to 200, with size, material, care and comparison details buyers search for.
Link and PR placements
A monthly list of earned links and mentions with the publication, the page linked and the anchor text.
Rankings and revenue report
Keyword positions by category, organic sessions, organic orders and revenue from Google Analytics in one plain-English report.
Selected work
Projects like yours, done for real clients.
Branding · Web Design · EcommerceIsidora Flowers ↗Branding and an online flower shop that sells every day
Web Design · Ecommerce · SEOElle & Reese ↗From 0–2 orders a month to 15–20+ after a Squarespace-to-WordPress move
Web Design · SEO · Link BuildingFort Collins Warehouse Liquors ↗Rebuilt after a Google update: lasting growth, not a quick fix
Web Design · Ecommerce · SubscriptionsMt. Kenya TECO ↗A coffee store with subscriptions, and a client we subscribe to ourselves
Real store, real numbers
A furniture catalog shoppers and search engines can both navigate
Brown Interiors grew to over three hundred vendors and several million dollars in sales on a store aStash structured, built and optimized.
0products organized for search
0speed scores after the rebuild
0traffic target built into every SEO plan
Flatmonthly rate, no contracts
Why aStash
Rankings that keep selling after the ad budget stops
Paid traffic stops the day you stop paying. A category page that ranks keeps sending buyers every month, and the content we write for it answers the questions that would otherwise go to a chatbot or a competitor.
Every plan is month to month at a flat rate, with a plain-English report on rankings, organic revenue and the pages that produced it. We have run SEO for ecommerce stores, manufacturers and retailers since 2017.
01Revenue, not just rankingsreports tie organic traffic to orders in your analytics
02Humans write the copycategory and product content reviewed by a person before it goes live
03Technical and content togetherone team handles crawl fixes, schema and writing
0products restructured for Brown Interiors
0Minimum traffic increase every SEO plan is built to reach
40,000+Products in the Brown Interiors catalog we restructured
0Mobile speed score achieved on that catalog
0Five-star reviews on Google, UpCity and Clutch
Platforms & Tools
Built for the stack you already run
We work inside your platform and report from the sources Google itself uses.
ShopifyShopify PlusWooCommerceBigCommerceGoogle Search ConsoleGoogle Analytics 4Google Merchant CenterAhrefsScreaming FrogSchema.orgCloudflareKlaviyo
Timeline
What happens in the first six months
Large catalogs move in a predictable order. Technical gains show first, category rankings second, product long-tail third.
Audit and architecture
Full crawl of the store, keyword mapping for every category, index clean-up plan and schema deployment.
Technical fixes live
Canonicals, facet rules, sitemaps, redirects for discontinued products and speed work released. Indexed page count starts to make sense.
Category pages rank
Rewritten category pages with buying guides move into the top 10 for mid-volume keywords. First niche links land.
Product long-tail compounds
Hundreds of product pages pick up long-tail searches. Organic orders become a line you can plan around.
New collections, same system
Every new category or product line follows the architecture, so growth does not create new SEO debt.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”
Elle & ReeseOwner
★★★★★Verified on Clutch
“Our board of directors really liked every element. We get most of our ticket sales online which saves time for our staff. All the changes or updates are done within 24 hours or less.”
Pearland Neighborhood CenterClient Specialist
★★★★★Verified on Clutch
“They brought wonderful designs to the table and were quick to add in or change anything I wanted. I've noticed my online store is getting more orders since the new site was live.”
Burlap & Lace Soap CompanyOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How is ecommerce SEO different from regular SEO?
Scale and structure. A store has thousands of URLs, filters that multiply them, and stock that changes daily. Ecommerce SEO is mostly about architecture, crawl control and schema, then content and links on top.
Should I optimize product pages or category pages first?
Category pages. They target the broader buying searches with real volume and they pass authority to every product beneath them. Product pages pick up the long tail once the categories rank.
Do you write product descriptions?
Yes. Descriptions are written by people, reviewed for accuracy against your specifications, and delivered in batches so you can review before they go live. We never paste manufacturer text.
What about out-of-stock and discontinued products?
Temporarily out-of-stock pages stay live with a restock notice. Discontinued products are redirected to the closest category or replacement so you keep the rankings and links they earned.
Can ecommerce SEO work alongside Google Shopping ads?
Yes, and it should. Organic listings and Shopping ads often appear together, and the product feed work overlaps. Many of our stores run both from one flat-rate plan.
How long before organic orders grow?
Technical fixes show in Search Console within weeks. Category rankings typically climb over 3 to 4 months and the product long-tail compounds from month 5 onward. You see every step in the monthly report.