Social Media Marketing
Followers are not the goal. Customers are. aStash plans the content calendar, writes and designs every post in your brand, answers the comments and messages, runs paid campaigns on Facebook, Instagram, LinkedIn, TikTok and YouTube, and reports what each dollar brought back. One team in Fort Collins, one voice across every platform, flat monthly rate, no contract.
Feeds and post designs we produce.
What social media marketing is
Social media marketing is the work of reaching your target audience on the social media platforms where they already spend time, Facebook, Instagram, LinkedIn, TikTok, YouTube and Pinterest, with content that builds trust and campaigns that bring buyers to your site. For most small businesses it does two jobs at once: it proves to someone who found you on Google that you are active, real and liked, and it puts your offer in front of people who were not searching yet.
The mistake most businesses make is treating it as a chore: posting whenever someone remembers, reposting stock graphics, and never connecting it to a sale. A feed like that costs time and earns nothing. The other mistake is spending on boosted posts with no audience, no landing page and no tracking, then concluding that social ads do not work.
aStash is a social media marketing agency that runs social media as a system, from strategy to organic social media content to paid campaigns, so your online presence builds brand awareness and produces customers. A strategy decides which two or three platforms your buyers actually use and what the account is for. A monthly calendar is written and designed in your brand, approved by you once, then scheduled. Comments and messages are answered. Paid campaigns are built with audiences, creative tests and tracking, and the monthly report shows reach, engagement, clicks, leads and, for stores, sales.
Platforms
Nobody needs all of them. The strategy picks two or three by where your customers are, and we build those properly instead of posting everywhere thinly.
For local service businesses, restaurants, retailers and anything that sells to people over thirty, Facebook remains the most important platform. Reviews, recommendations in local groups, events and the Page itself are checked before people call. Facebook Ads, run through Meta’s ad manager, remain the cheapest way to reach a defined local audience.
We keep the Page complete and active, answer messages within the day, and run campaigns with real audiences: a radius around your location, past website visitors, your customer list and lookalikes built from it.
Restaurants, salons, med spas, florists, designers, home builders, retail and anything with a product to photograph belongs on Instagram. The grid is a portfolio people scroll before they book, and Reels reach people who have never heard of you.
We design the feed as one piece, in your colours and type, so the grid looks like a company rather than a collection of random posts. Reels and stories carry the behind-the-scenes, the before-and-after and the offers.
If you sell to businesses, or your buyers are professionals, LinkedIn is where the decision makers read. A manufacturer, a law firm, an engineering consultancy or a commercial contractor earns more from one useful LinkedIn post a week than from a month of Instagram.
We write for the founder’s profile and the company page, in a voice that sounds like an expert rather than a brochure, and run sponsored content and lead-gen campaigns to defined job titles and industries when the sales cycle justifies the cost.
TikTok
Short vertical video is the fastest-growing format on every platform, and TikTok is where it started. For consumer brands, restaurants, fitness, beauty, real estate and local businesses with a personality, a single video can reach more people than a year of posts.
We script and edit short video that works on TikTok, Instagram Reels and YouTube Shorts at once, filmed by you on a phone with our shot list or by us on site in Northern Colorado.
YouTube
How-to videos, project walkthroughs, product demonstrations and client stories rank in both YouTube and Google search, and keep producing views for years. For contractors, manufacturers, consultants and anyone with a complicated product, a channel is a sales tool and an SEO asset.
We plan videos from the same keyword research that drives your SEO, write the titles and descriptions to rank, and embed each video on the matching service page.
Google Business posts
Not strictly social, but it belongs in the same calendar. Google Business Profile lets you post offers, updates, events and photos that appear next to your listing in Maps and search, where buyers with intent see them. It is the most under-used free placement in local marketing.
Every social calendar we run includes weekly Business Profile posts and photo uploads, because activity on the profile is a local ranking signal and a conversion signal at once.
Services
Our social media marketing services cover the whole program or the piece you are missing. Everything is produced by the same team, in the same brand.
Goals, audiences, platforms, content pillars and a 90-day plan built around one measurable outcome: product launch, event attendance, store traffic, leads or sales. Written down, so every later post has a reason.
A monthly content calendar, writing, design, scheduling, community replies and monitoring, so the accounts stay active and on-brand without taking your evenings.
Facebook, Instagram, LinkedIn, TikTok and YouTube campaigns with audience and creative testing, retargeting and cost-per-result reporting, run from your own ad accounts.
Profiles, bios, covers, highlights and pinned content that match the website and the brand guide on every platform, plus monitoring for mentions and reviews.
Post templates, carousels, Reel covers, story sets and ad creative designed to your brand so the feed looks like one company and the ads stop the scroll.
Launch, holiday, anniversary, trade-show and influencer campaigns planned and run end to end, with the landing page and the follow-up email included.
Results
Real numbers from client social campaigns and feeds, not platform averages.
Design
People judge a business from its grid in about two seconds. If the colours, type and photo style change post to post, it reads as careless. We design a template system in your brand first, then every post, story, Reel cover and ad is produced from it, so the account looks deliberate from the first week.
Monthly Rhythm
The same cycle every month, so content is never late and nothing goes out without your approval.
Week 1
Scroll to follow a month
We draft next month’s calendar from the strategy: content pillars, offers, events, seasonal hooks and the posts that performed best last month. You get it as one document with every caption and design, and approve it once.
Copy is written, designs are produced from your template system, Reels are edited, and everything is scheduled across the platforms the strategy chose. Ad creative for the month’s campaign is built in every size.
Comments, messages, mentions and reviews are answered within the day in your voice. Questions that need you are forwarded. Spam and trolls are handled quietly.
Campaign audiences, creative and budgets are reviewed weekly. The ads producing the cheapest results get more budget; the rest are paused. Retargeting follows people who clicked but did not buy.
One report: reach, engagement, followers, clicks, leads and sales by platform and campaign, what worked, what did not and what changes next month.
Myths
My customers are not on social media.
Facebook alone reaches most adults in every age group, and LinkedIn reaches the people who sign purchase orders. The question is never whether your customers are there. It is which platform and what they expect to see.
We need to be on every platform.
Two platforms done properly beat six done thinly. The strategy picks the two or three where your buyers are, and we ignore the rest until there is a reason.
Posting every day is what matters.
Consistency matters, volume does not. Twelve to twenty well-designed posts a month on a schedule outperform daily filler, and leave budget for the ads that bring buyers.
Boosting a post is social advertising.
Boosting sends a post to a vague audience with no landing page and no tracking. Real campaigns are built in the ad manager with defined audiences, creative tests, a page to land on and a cost per result.
Followers are the goal.
Followers are a by-product. The report measures clicks, leads, calls and sales, because an account with 2,000 engaged local followers sells more than one with 50,000 strangers.
Social media does not affect SEO.
Not directly as a ranking factor, but active profiles, reviews, Business Profile posts and the links and mentions that good content earns all feed the signals Google and AI assistants use.
Organic vs. Paid
They are different tools. Confusing them is why social budgets get wasted.
Social, Search and AI
Google and the AI assistants that answer buying questions, ChatGPT, Perplexity, Gemini and Google AI Overviews, do not rank you for having a Facebook page. They do weigh the signals an active presence produces: reviews and their replies, consistent business information on every profile, mentions and links from the people and publications your content reaches, and the photos, posts and Q&A on your Google Business Profile.
Name, address, phone, hours, categories and description are identical on the website, the Business Profile, Facebook, Instagram, LinkedIn, Yelp and the industry directories. Inconsistency is the most common reason a business is missing from an AI answer that names its competitors.
Posts that answer a real question in a sentence, a client story with a number in it, a before-and-after with the method explained. The same content, republished on the website as a short article, is what an AI assistant can cite. Our social and SEO teams share one calendar for that reason.
What You Get
Scope varies by plan. This is the standard Growth plan, which most clients choose.
Every post, caption, hashtag set, story and Reel for the month in one document, delivered a week before the month starts.
Produced from your template system across two platforms, plus stories, with photography direction when you supply photos.
Reels, TikToks and Shorts edited from footage you film with our shot list, or filmed by us on site in Northern Colorado.
Comments, messages, mentions and reviews answered within the day, in your voice, with anything sensitive forwarded to you.
Built in the ad manager with audiences, creative variants, a landing page and conversion tracking, tuned weekly.
Reach, engagement, followers, clicks, leads and sales by platform, with what we changed and the plan for next month.
Feeds We Run
Each one was planned, written, designed and scheduled by aStash from a template system built for that brand.
The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.
Plans
Flat monthly rate fixed after the free profile audit. Ad spend is separate and paid from your own accounts. Change plans any month.
For a business that needs active, on-brand accounts that prove it is real, without spending evenings on it.
For a business that wants social media to produce leads or sales, not just presence.
For stores, franchises and brands with product launches, creators and several accounts to keep consistent.
Go Deeper
Each page explains one part of the program in detail, with what is included, how it is measured and how it is priced.
Platforms, audiences, pillars and a 90-day plan with one measurable goal.
Learn more ↗Calendar, writing, design, scheduling and community replies, every month.
Learn more ↗Campaigns on Meta, LinkedIn, TikTok and YouTube with testing and tracking.
Learn more ↗Profiles, voice, monitoring and complaint handling across every platform.
Learn more ↗Template systems, post and story design, Reel covers and ad creative.
Learn more ↗Paid social run alongside Google Ads from one digital marketing plan.
Learn more ↗Shops, catalog ads and creators for Shopify and WooCommerce stores.
Learn more ↗The identity the template system is built from.
Learn more ↗Reviews and Business Profile, where social and local SEO meet.
Learn more ↗Industries
A med spa, a trucking company and a law firm need different platforms and different content. These pages explain what works in yours.
Near You
Photo and video days on site across the Front Range. Everything else runs remotely for clients in Texas, Washington, Louisiana, Florida and beyond.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run social media programs for retailers, restaurants, law firms, contractors and consumer brands, including a retail social campaign that lifted link clicks 212.8% at the same budget and a furniture brand whose following tripled in a year. Every method on this page is one her team runs today, and she reviews it whenever Meta, TikTok or LinkedIn change how content and ads are delivered.
FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Using platforms such as Facebook, Instagram, LinkedIn, TikTok, YouTube and Pinterest to reach customers with content that builds trust and campaigns that bring buyers to your site. It covers strategy, content creation, design, community management, paid advertising and reporting. Done well, it proves you are real to people who found you elsewhere and puts your offer in front of people who were not searching yet.
Usually two, chosen by where your buyers are. Facebook and Instagram for local consumer businesses, restaurants, retail and services. LinkedIn for B2B, professional services and hiring. TikTok and YouTube for brands with video and a personality. Google Business Profile posts for every local business. We pick them in the strategy phase from your customer data, not by default.
Managed plans run twelve to twenty posts a month across two platforms, plus stories and short video. That is enough to stay visible and consistent without the quality dropping, and it leaves budget for the paid campaigns that actually bring new customers.
Yes. Strategy, writing, design, short video editing, scheduling and replies are all included. We build a template system in your brand first so every post looks like it came from the same company. You approve the calendar once a month and supply photos when you have them.
Two numbers: the management fee and the ad spend. The aStash fee is a flat monthly rate fixed after the free profile audit, based on the number of platforms, posts and campaigns. Ad spend is set by you and paid from your own Meta, LinkedIn or TikTok ad accounts. Both are in the quote before you commit, and there is no contract.
For ecommerce, restaurants, fitness, beauty, events, real estate and anything visual, yes, and often it is the cheapest traffic available. For a plumber or a law firm, search channels usually produce cheaper leads, so we start there and add social ads for retargeting. The audit tells you which.
Boosting pushes an existing post to a broad audience with almost no targeting, no landing page and no conversion tracking. A campaign is built in the ad manager with defined audiences, several creative variants, a page to land on and a measured cost per lead or sale. We only run campaigns.
Yes. Comments, direct messages, mentions and reviews are answered within the business day in your voice, from a response guide we write with you. Anything that needs your judgment, a complaint, a quote request, a legal question, is forwarded to you the same day.
Yes. Social media design is available on its own: a template system plus a monthly batch of designed posts, stories and Reel covers that you schedule yourself.
By what the business needs, set in the strategy: reach and engagement for presence, clicks and leads for lead generation, purchases for stores. Every campaign is tracked to a landing page and Google Analytics 4, and the monthly report shows cost per result by platform alongside followers and engagement.
Yes, for brands where it fits: consumer products, restaurants, beauty, fitness and local lifestyle. We find creators whose audience matches yours, negotiate the content, supply the brief and track the results. It is part of the Brand plan and available as a campaign on the Growth plan.
Yes: your Facebook Page and Meta Business account, Instagram, LinkedIn page, TikTok and YouTube channels as needed, plus your website for landing pages and tracking. Everything stays in your name. If an account or ad account does not exist, we create it for you, in your name.
Yes. There is no contract. The accounts, the template files and the content we produced stay with you.
Yes. aStash is based in Fort Collins and does photo and video days in person across Northern Colorado and Denver. Everything else runs remotely for clients in Texas, Washington, Louisiana, Florida and across the United States.