Heatmap analysis
Click, scroll and move maps on your key pages show what gets attention, what gets ignored and where people click on things that do not respond.
User Experience Testing
See exactly where visitors get stuck, then fix it
Traffic you already pay for is leaking out at specific points: a confusing menu, a form that fails on a phone, a page that loads too slowly. UX testing finds those points with recordings, heatmaps and real users, then ranks the fixes by impact.
HeatmapsSession recordingsUsability testsA/B testing
Visitors10,000
Viewed a service page4,100
Started a form or call820
Completed310
5–8participants per test round
Real devicesphones, tablets and desktop
Heatmapsfrom your live visitors
Rankedfixes by impact on leads
The short version01
Your analytics tell you where people leave. UX testing tells you why.
Google Analytics shows a 70% exit rate on your pricing page. It does not show that the table collapses on an iPhone, that the call button is below three screens of text or that visitors keep clicking a heading that is not a link. Heatmaps and session recordings do.
We combine behaviour data from your real visitors with moderated tests where people are asked to complete a task on your site while they think out loud. Between the two you see both what happens and what people were trying to do when it went wrong.
Every finding is tied to a page, a device and an estimated impact on leads or sales, so you know what to fix first. Many clients run testing before a redesign so the new site is built on evidence.
How we test
Real people, real tasks, watched on real devices
We recruit people who match your customers and ask them to do what a customer would: find a price, request a quote, book an appointment. They talk through what they expect while they do it, and we record the screen.
Alongside that, heatmaps, scroll maps and session recordings from your actual visitors show the same problems at scale. Where the two agree, you have a fix worth making.
20 → 100monthly contact forms after fixing one site’s form and copy
- Moderated sessionsfive to eight participants per round, on the devices your visitors use
- Behaviour dataheatmaps, scroll depth and recordings from live traffic
- Task success scoredevery task gets a completion rate and a time
Six Tests We Run
What a UX testing engagement includes
Session recordings
Hundreds of real visits replayed, filtered for rage clicks, dead clicks, form abandonment and U-turns, with the patterns documented.
Moderated usability tests
Five to eight people from your target audience complete real tasks on your site while we watch and ask questions. Five testers find most of the major issues.
Mobile and device audit
Every key page tested on real iOS and Android devices for layout, tap targets, forms, speed and keyboard behaviour.
Form and funnel analysis
Field-by-field drop-off on your forms and checkout, so you know which question is costing you leads.
A/B test plan and set-up
The top hypotheses turned into controlled tests, with the tracking configured so you get a real answer, not a guess.
Why It Pays
Testing is cheaper than traffic
Evidence over opinion
Decisions about layout and copy stop being arguments and start being answered by what visitors actually did.
Fast return
Fixing a broken mobile form or a hidden call button can lift leads within days, with no extra ad spend.
Your real customers
Tests are run with people who match your buyers, on the devices they use, doing the tasks they came to do.
A prioritized list, not a report nobody reads
Findings are ranked by impact and effort. You can hand the list to any developer, or to ours.
Selected work
Projects like yours, done for real clients.
Web Design · UX · MembershipInscape Deals ↗A membership platform designed from homepage to dashboard
Web Design · WordPress · MembershipUnstoppable U ↗A coaching community with a membership page that converts
Web Design · WordPress · Non-profitNeuroPong ↗A non-profit site for a program that changes lives with table tennis
Web Design · WordPress · MembershipPTA Colorado ↗A statewide PTA site built for parents, units and schools
Results
Testing finds the leak. Fixing it is the easy part.
JIMGLO Trailers, first six months after rewrites and a simpler contact form.
20 → 100contact forms a month
+72.67%organic clicks
+176.72%impressions
+10spots in average position
+80%leads after a form and copy rebuild
What you get
A ranked list of fixes with the impact on leads
Findings are not a slide deck of opinions. Each one names the page, the device, what happened, how many visitors it likely affects and what we recommend. The list is ordered by estimated impact so the first fix is the one that pays most.
If you want, our design team makes the changes and we re-test. On a trailer manufacturer’s site, fixing the contact form and page copy took contact forms from 20 to 100 a month in six months.
- Page-level findingswith screenshots and recordings as evidence
- Prioritised by impactso you fix what loses leads first
- Fix and re-testour designers implement, we measure again
What Fixes Deliver
Numbers from client work
From Google Ads and conversion projects where landing pages and forms were tested and fixed.
Leads
JIMGLO, after rewritten titles and a streamlined contact form
More conversions
Retail Google Ads account after landing page and campaign fixes
Cost per click
$4 down to under $1 on the same retail account
Guessing vs Testing
Two ways to change a website
Redesign on opinion
Test, then change
Where the problem is
Whoever argues loudest decides
Recordings and heatmaps show it
What to change first
Everything at once
The fix with the highest impact
How you know it worked
You do not
Before and after conversion data
Cost
A full redesign
Targeted fixes to existing pages
Risk
New problems you cannot see
Each change measured before the next
Engagement Timeline
Four weeks from set-up to a prioritized fix list
Set-up and baseline
Heatmap and recording tools installed, goals and funnels defined, key pages and tasks agreed.
Data collection
Recordings and heatmaps accumulate while we recruit and schedule usability testers from your audience.
Testing and analysis
Moderated sessions run and reviewed, recordings analysed, forms and funnels measured field by field.
Findings and plan
A ranked list of issues with evidence, mock-ups for the biggest fixes and an A/B test plan for the ones worth proving.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Kateryna gave me better explanations than any other web person I have used over the past 20 years. Everything was done very quickly.”
Front Range Pool Table CompanyCo-Founder
★★★★★Verified on Clutch
“Their quick responses and speed to final product. They were always ready to meet or have a phone call to discuss next steps.”
ZF CapitalOperating Partner
★★★★★Verified on Clutch
“The amount of work they put in was impressive. We have received great feedback from the customers about our website and signed up over 500 people. Everything was delivered on time.”
KQ CoursesManager
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How many users do you need for a usability test?
Five to eight per round. Research consistently shows five testers uncover most of the serious usability problems, and a second round after fixes catches the rest.
Do you need a lot of traffic for UX testing?
No. Heatmaps and recordings work with a few hundred visits. A/B testing needs more traffic to reach a reliable result, which is why we only propose it where it makes sense.
Will the tracking slow my site down?
No. The recording and heatmap scripts are lightweight and loaded after the page, and we remove them when the engagement ends if you prefer.
Is this the same as conversion rate optimization?
UX testing is the diagnosis. Conversion rate optimization is the ongoing programme of fixes and tests that follows. Many clients start with testing and continue with CRO.
Can you implement the fixes?
Yes. Our web team can make the changes on WordPress and most other platforms, or you can hand the prioritized list to your own developer.
How is it priced?
A flat fee for the four-week engagement, quoted after we see your site and traffic. Implementation is quoted separately.