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Search Engine Optimization

SEO services that put you in Google’s top 3 and in AI answers

Search engine optimization that is built to a number: every aStash SEO plan targets a 300% increase in organic traffic and top-3 rankings for the searches that bring you customers. We audit, fix the technical foundation, build pages and links that earn authority, and now optimize the same content so ChatGPT, Perplexity and Google AI Overviews cite you too. Flat monthly rate, no contract, a plain-English report every month.

sewer line repair denver
AI Overview

For sewer line repair in Denver, Sewer Experts handles repair, replacement and trenchless pipe lining across the metro, with a camera inspection before any quote.

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1
Sewer Experts★★★★★ Plumber · Denver, CO
Website · Directions
2
Another plumbing company★★★★★ Plumber · Aurora, CO
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Another drain service★★★★★ Plumber · Lakewood, CO
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sewerex.com › services › sewer-line-repairSewer Line Repair Denver | Sewer Experts

Sewer line repair, replacement and trenchless pipe lining across the Denver metro. Licensed, insured, camera inspection first.

yelp.com › search10 Best Sewer Repair in Denver, CO

Directory listing with reviews and ratings for sewer repair companies in the Denver area.

Illustration of a Denver search. Sewer Experts is an aStash SEO client.

0Minimum traffic increase every SEO plan is built to reach
0Sewer Experts revenue in 2 years on SEO alone
0More leads for Loomis & Greene, a Colorado law firm
0Five-star reviews on Google, UpCity and Clutch

What SEO is in 2026

Search engine optimization is how buyers find you before they know your name.

Search engine optimization (SEO) is the work of making your website the best answer Google and the other search engines can find for the searches your customers type, so it shows up near the top without paying for every click. It covers four things: a site Google can crawl and trust, pages that match what people are looking for, links and reviews that prove you are the real deal, and local signals that put you on the map for “near me” searches.

The results page has changed. Google now answers many questions itself with AI Overviews and AI Mode, and a growing share of buyers ask ChatGPT, Perplexity or Gemini who to call. Those systems pull from the same pages, reviews and citations that classic SEO builds. A well-optimized page is now both a ranking and a source an AI assistant can quote. That is why every aStash SEO plan includes AI optimization rather than selling it as a separate upsell.

aStash is an SEO agency whose SEO experts have run SEO strategy for hundreds of small businesses since 2017, and now AI SEO alongside it. For a small business the question is simple: when someone in your area searches for what you sell, do they find you, a competitor, or a directory selling your lead back to you? Our job is to make the answer you, measurably, and to show you the numbers every month.

0keywords Sewer Experts ranks for today, built from zero
Collage of the letters S E O with people working on laptops

Local SEO

The map pack is where the phone rings

For a business that serves a city, the three map results above the organic listings produce more calls than everything below them combined. Winning them is not a trick. It is a complete Google Business Profile, accurate citations, a steady flow of reviews with replies, and location content on the site that proves you work where you say you do.

Loomis & Greene, a Colorado law firm, went from roughly 300 Google Maps calls a year to 1,600 on local SEO alone. The same system runs for plumbers, clinics and contractors.

0Google Maps calls a year for Loomis & Greene, up from about 300
  • Google Business ProfileCategories, services, photos, posts and Q&A kept current
  • CitationsName, address and phone consistent on every directory that matters
  • ReviewsA request system, replies within a day, and review schema on the site
  • Location pagesReal content per city or service area, never a copied template

What’s Included

Everything an SEO plan needs, done by people who know your account

No rented dashboards and no outsourced work. We build and use our own tools, so every ranking, page and link is tracked by the people working on it.

Keyword Research & Strategy

We start with the searches your buyers actually type, in your city and your industry, and sort them by intent, volume and difficulty before a single page is written. You get a prioritized keyword map that ties each page on your site to one target phrase and a group of related questions, so the site covers a topic completely instead of chasing the same term on five pages.

  • Competitor gap analysis against the top 3 in your market
  • Local and national keyword sets with volume and difficulty
  • Priority list tied to revenue, not vanity traffic

On-Page SEO

Titles, headings, internal links, schema and copy rewritten so every page targets one clear keyword and answers the question behind it in the first paragraph. On-page work is where most sites leak rankings: duplicate titles, thin service pages and no structured data. We fix it page by page and check it against the pages that already rank.

  • Title, meta and heading rewrites
  • Schema and structured data on every service page
  • Internal linking plan that passes authority to money pages

Technical SEO

Crawl errors, Core Web Vitals, mobile issues, redirects, duplicate URLs and indexing problems fixed so Google can read and trust the whole site. We run a full crawl before anything else, because content and links cannot help a site Google struggles to render.

  • Core Web Vitals and page speed in the green
  • Crawl, index and canonical clean-up
  • Redirect maps and sitemap hygiene
Learn more →

Local Business SEO

Google Business Profile, citations, reviews and location pages that win the map pack for “near me” searches. Local SEO is the fastest-moving part of any plan: most clients see map-pack movement within 30 to 60 days, and the map pack is where the phone calls come from.

  • Google Business Profile optimization and weekly posts
  • Citation building and NAP clean-up
  • Review strategy, responses and schema
Learn more →

SEO Content Writing

Service pages, location pages and blog posts written to rank and to convert, answer-first so AI assistants can quote them, and reviewed by a human before anything goes live. We write for the person searching, then make sure the page carries the structure Google and AI systems need.

  • Service and location pages
  • Blog calendar and monthly posts
  • Fact-checked, humanized copy with your voice
Learn more →

SEO Audits & Reporting

A full audit up front and a plain-English report every month: rankings, traffic, leads and AI citations, with what we did about them and what is next. If a number went down, the report says why.

  • Free initial audit with a prioritized fix list
  • Monthly rank, traffic and lead report
  • Quarterly strategy review call
Learn more →

Franchise & Multi-Location SEO

Location page systems, duplicate-content control and per-location Business Profiles for brands with more than one address, so each location ranks in its own city without the pages competing with each other.

  • Location page templates with unique local content
  • Per-location reporting
  • Brand-wide schema and review management
Learn more →

Enterprise & Ecommerce SEO

Large catalogs, faceted navigation and thousands of URLs handled with crawl budgets, canonicals and product schema. Ecommerce sites win or lose on category pages, so we optimize those first and keep product feeds clean.

  • Category and product page SEO
  • Faceted navigation and crawl-budget control
  • Product schema, reviews and feeds
Learn more →

Page Speed Optimization

Image, code and server optimization that moves Core Web Vitals into the green on desktop and mobile. Speed is a ranking signal and, more importantly, the difference between a visitor who waits and one who leaves.

  • Image and font optimization
  • Caching, CDN and hosting set-up
  • Script and plugin clean-up
Learn more →

Reputation Management

More five-star reviews, faster responses and a clean Google Business Profile, because reviews are a ranking factor, a conversion factor and now a source AI assistants weigh when they recommend a business.

  • Review generation system
  • Response management
  • Negative review strategy
Learn more →

SEO + AI Optimization

Traditional SEO ranks your site. AI optimization (AIO) gets it cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. We run both from the same plan: the same entity clean-up, structured content and citations serve both.

  • AI visibility audit across five assistants
  • Entity and citation building
  • Answer-first content structure
Learn more →

How We Do It

Seven steps, in the same order every time

SEO fails when agencies skip to the fun part. Our sequence starts with what is broken and ends with what compounds.

01/ 07

Audit everything

Week 1

Scroll to follow the first six months

  1. 01Week 1

    Audit everything

    A full crawl of your site, a Core Web Vitals check, a Google Business Profile review, a backlink profile review and a look at how five AI assistants answer questions about your category today. You get the findings as a prioritized list, not a 90-page PDF.

  2. 02Week 1 – 2

    Research the market

    We pull the keywords the top three competitors in your market rank for, the questions your customers ask, and the search volume behind each. From that we choose the terms that can realistically win in 6 months and the ones that will take 12.

  3. 03Week 2

    Plan and price

    Every finding becomes a task with an owner and a month. We agree one flat monthly rate for the plan. No hourly billing, no surprise invoices, no contract.

  4. 04Month 1

    Fix the foundation

    Technical errors, speed, duplicate pages, broken redirects, missing schema and Business Profile gaps are fixed first. This is the work that lets everything after it count.

  5. 05Months 1 – 3

    Build pages and content

    Service pages, location pages and supporting articles are written or rewritten to one keyword each, answer-first, with internal links that send authority where it matters. Existing pages are improved before new ones are added.

  6. 06Months 2 – 6

    Earn links, citations and reviews

    Outreach, guest posts, press, directories and a review generation system raise the authority signals that decide competitive rankings and AI citations. Every link is reported with its URL.

  7. 07Every month

    Measure and iterate

    Rankings, traffic, leads, calls and AI citations in one plain-English report. We double down on what moved, drop what did not, and re-run the AI prompts each month to track where you now appear.

Close-up of website code on a dark screen
0
Before · mobile
0
After · mobile

Technical SEO

Google cannot rank what it cannot load

Before a single page is written we crawl the site the way Googlebot does and fix what stops it: slow pages, blocked resources, duplicate URLs, broken redirects, missing schema and mobile layouts that fail Core Web Vitals. Most sites we audit have been losing rankings to problems the owner never saw.

The gauge shows a typical client site before and after the first month: a mobile PageSpeed score that moved from the red into the green, which is the floor every aStash site has to clear.

  • Full crawl, index and redirect clean-up
  • Core Web Vitals on mobile and desktop
  • Schema on every service and location page
  • Sitemap, robots and canonical hygiene

Results

Numbers from client Search Console and Ahrefs, not industry averages

Every figure has a case study with the screenshot behind it.

Sewer Experts · Plumbing, Denver · SEO only
0ranking keywords built from zero$200K to $2M+ a year in two years, on SEO alone
845keywords
1,032calls a month
129form leads a month
Loomis & Greene · Law firm, Colorado
0more leads from SEO only1,045 first-position rankings held
Vega & Associates · Immigration law, Houston
0share of local voice for “immigration attorney”
JIMGLO Trailers · Manufacturer, three months
+72.67%organic clicks
+176.72%impressions
+72.67%clicks
100forms a month, from 20
Sewer Experts · Form leads
0contact-form leads a month, from 1
Sewer Experts · Phone calls
+339%calls a month
Calls a month
Before235
After1,032
Ahrefs organic traffic chart for sewerex.com

Case Studies

Real Campaigns.
Real Numbers.

Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.

From $200K to $2M+ a year on SEO alone – dashboard screenshot
Plumbing · SEO · client for 5 years

From $200K to $2M+ a year on SEO alone

10×annual revenue in 2 years
+339%phone calls (235 → 1,032)
1 → 129contact-form leads

Sewer Experts started from scratch in Denver and ran no other marketing. Organic search took them from a new site to 845 ranking keywords and a phone that does not stop.

5× more leads for a Colorado law firm – dashboard screenshot
Law Firm · SEO · client for 5+ years

5× more leads for a Colorado law firm

5×leads from SEO only
1,600Google Maps calls a year, up from ~300
1,045#1 rankings in Loveland (+405)

Loomis & Greene had switched three agencies before aStash. Five years later they still rank #1 for 318 Fort Collins and 149 Greeley searches.

81% share of local voice for "immigration attorney" in Houston – dashboard screenshot
Immigration Law · Local SEO · client for 4 years

81% share of local voice for “immigration attorney” in Houston

+56%search impressions (44.0K → 68.8K)
+80%call clicks (2.7K → 4.8K)
+43%website clicks (2.9K → 4.2K)

Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.

Contact forms up from 20 to 100 a month – dashboard screenshot
Trailer Manufacturer · SEO · first 6 months

Contact forms up from 20 to 100 a month

+72.67%organic clicks (3.33K → 5.75K)
+176.72%impressions (84.2K → 233K)
+10spots in average position

JIMGLO Trailers, last three months against the previous three. Rewritten titles, descriptions and a streamlined contact form delivered an 80% rise in leads.

Myths

Seven things business owners believe about SEO, and what eight years of campaigns show

Myth

SEO is a one-time project.

Fact

Rankings are earned and then defended. Competitors publish, Google updates, pages age and links decay. The plan is monthly because the competition is.

Myth

More pages means more traffic.

Fact

One deep page per topic beats five thin ones. Google rewards the page that answers the question completely, and AI assistants quote it.

Myth

Ranking #1 is guaranteed if you pay enough.

Fact

Nobody can guarantee a position, and anyone who does is selling something else. What can be guaranteed is the work, the reporting and a traffic target.

Myth

Keywords in the footer or hidden text help.

Fact

Hidden text has been a penalty trigger for more than a decade. The keyword belongs in the title, the first paragraph and the headings, once each, naturally.

Myth

Blogging about anything builds authority.

Fact

Posts that answer questions customers ask and link to the pages that sell build authority. Generic AI articles published unread dilute it, and can trigger a manual action.

Myth

Links are dead.

Fact

Links from real sites remain the strongest authority signal Google has, and mentions on trusted sources are what AI assistants cite. What died is buying them from networks.

Myth

If I rank on Google, AI assistants will find me.

Fact

Mostly, but not automatically. AI answers reward consistency across every profile and pages that state the answer in the first sentence. Every aStash plan does both from the same work.

SEO vs. Ads

Why SEO is the cheapest lead you will ever buy, eventually

Google Ads and SEO are not rivals. Ads buy leads today, SEO builds an asset that keeps producing. Most of our clients run both, starting with whichever the audit says is the bigger gap.

 
Google Ads
SEO with aStash
Time to first results
Hours
30 to 60 days for local and technical gains, 3 to 6 months for competitive top-3 rankings
Cost per lead over time
Flat or rising as competitors bid
Falls every month as rankings compound
What happens when you stop
Leads stop the same day
Rankings persist for months, often years
Trust from buyers
Marked as sponsored
Earned position, higher click-through on commercial searches
AI assistants
Not shown in AI answers
Pages, reviews and citations are what AI answers quote
Best for
Launches, promotions, testing offers
Long-term growth, local dominance, lower cost per lead

Free SEO Audit

What we check before we quote

The audit is free and there is no obligation. It is also the first week of every plan, so nothing is wasted if you go ahead.

  • Current rankings for every keyword your site already holds
  • Technical crawl: errors, redirects, duplicates, indexing
  • Core Web Vitals on mobile and desktop
  • Google Business Profile completeness and categories
  • Citation accuracy across the major directories
  • Backlink profile quality and toxic links
  • On-page gaps: titles, headings, thin pages, missing schema
  • Content gaps against your top three competitors
  • Local pack visibility for your core services
  • Review count, rating and response rate
  • Whether ChatGPT, Perplexity, Gemini and Google AI mention you
  • A prioritized fix list with the expected impact of each item

Our SEO Code

What we never do, and what we always do

Google penalties come from shortcuts. Eight years without a single client penalty is the result of a short list of rules we do not break.

Never

  • ✕Buy links from networks, link farms or private blog networks
  • ✕Mass-generate pages with AI and publish them unread
  • ✕Promise a #1 ranking or guarantee a position
  • ✕Hide results behind a dashboard you cannot read
  • ✕Lock you into a 12-month contract
  • ✕Stuff keywords into titles, footers or hidden text
  • ✕Build doorway pages for cities we never serve

Always

  • ✓Earn links on real sites a human would read, and show you each one
  • ✓Write every page for the person searching, then structure it for Google and AI
  • ✓Set a target and report against it every month
  • ✓Explain every number in plain English, including the ones that went down
  • ✓Work month-to-month with the price fixed up front
  • ✓Optimize one page for one topic, with real depth
  • ✓Build location content only where you actually do business

Reporting

A report you can read in five minutes, every month

No rented dashboard with forty tabs. One document: what we did, what moved, what is next, and the numbers that matter to a business owner, with every link we earned listed by URL.

01Rankings and trafficEvery target keyword, its position and its trend, plus organic sessions from Search Console
02Calls, forms and AI citationsLeads attributed to organic search, and the AI assistants that now mention you
03What we did and what is nextThe tasks completed, the pages and links shipped, and the plan for next month

Plans

Three ways to buy SEO from aStash

Every plan is a flat monthly rate, fixed after the free audit. The audit tells us which one fits, and you can change plans any month.

Single location

Local

For a business that serves one city or region and needs the phone to ring from Google Maps and local searches.

  • Google Business Profile management
  • Citation building and clean-up
  • On-page SEO for core service pages
  • Local content and location pages
  • Review generation and responses
  • Monthly report and rank tracking
Get a quote ↗
Most popular

Growth

For a business competing across a metro area or state, or against established brands, where authority and content decide the winner.

  • Everything in Local
  • Technical SEO and page speed
  • Monthly content: service pages and blog posts
  • Link building and digital PR
  • AI optimization and citation tracking
  • Quarterly strategy review
Get a quote ↗
Multi-location or ecommerce

Enterprise

For franchises, multi-location brands and online stores with large catalogs, where structure and scale are the challenge.

  • Everything in Growth
  • Location page systems and per-location reporting
  • Category, product and faceted-navigation SEO
  • Crawl budget and index management
  • Conversion rate optimization
  • Dedicated specialist and weekly check-ins
Get a quote ↗

SEO Near You

SEO company for Fort Collins, Denver, Houston and Seattle

Local pages for the markets where most of our clients are. National campaigns for everyone else.

Free Tools

Check your site yourself first

The same checks our audit runs, free, with no email required.

Glossary

SEO terms you will see in our reports

Plain-English definitions of the words in every monthly report.

Organic traffic
Visits from unpaid search results. The number every aStash SEO plan is built to grow by 300%.
Map pack
The three map results Google shows for local searches. Where most calls to a local business come from.
Keyword difficulty
An estimate of how hard a term is to rank for, based on the authority of the pages already ranking.
Search intent
What the searcher wants: to learn, to compare, to buy or to find a place. Pages are written to one intent.
Core Web Vitals
Google’s three page-experience numbers: loading (LCP), responsiveness (INP) and visual stability (CLS).
Crawl and index
Google discovers a page (crawl), then stores it to rank (index). A page that is not indexed cannot rank.
Canonical
The tag that tells Google which of several similar URLs is the one to rank.
Backlink
A link from another site to yours. The strongest authority signal Google has, when it comes from a real site.
Citation
A mention of your name, address and phone on a directory. Consistency across citations is a local ranking signal.
Schema / structured data
Code that states facts about a page in a machine-readable form: business, service, FAQ, review, author.
E-E-A-T
Experience, expertise, authoritativeness and trust. Google’s quality framework for content and its authors.
AI Overview
Google’s generated answer at the top of the results, built from pages it cites. Where AI optimization and SEO meet.
Kateryna Quinn

Written and reviewed by

Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30

Kateryna founded aStash in Fort Collins in 2017 and has led SEO campaigns for more than two hundred small businesses, from a Denver sewer company that grew from $200K to over $2M a year on organic search to law firms, clinics and manufacturers across the United States. Every strategy on this page is one her team runs today, and she reviews this page whenever Google or the AI platforms change how they rank and cite businesses.

Last reviewed: October 2026About aStashClient reviewsCase studies

FAQ

Straight answers before you call.

Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.

What is SEO, in plain terms?

SEO (search engine optimization) is the work of making your website the best answer to the searches your customers type, so Google shows it near the top without you paying for each click. It includes making the site easy for Google to crawl, writing pages that match what people want, earning links and reviews that prove you are credible, and building the local signals that put you in the map pack. Done well, it turns searches into calls, form fills and orders month after month.

How does SEO work?

Google crawls your pages, works out what each one is about, and ranks it against every other page on the same topic using hundreds of signals. The biggest are relevance (does the page answer the search), authority (do other trusted sites link to and mention you), experience (is the page fast, mobile-friendly and usable) and, for local searches, proximity and reviews. SEO improves each of those signals in a planned order: technical fixes first, then pages and content, then links, citations and reviews.

How long does SEO take to show results?

Technical fixes and local visibility usually move within the first 30 to 60 days, especially the map pack. Competitive top-3 rankings for commercial keywords typically build over 3 to 6 months, and very competitive national terms can take a year. You see the trend in every monthly report, so you never have to take it on faith.

How much does SEO cost?

Every aStash plan is a flat monthly rate fixed after the free audit, with no contract. The rate depends on three things: how competitive your market is, how many locations or product categories you need to rank, and how much content and link building it will take to close the gap to the top three. A single-location local business needs a very different plan from a multi-state franchise or an online store with ten thousand products. The audit gives you the exact number before you commit to anything.

Can you guarantee a #1 ranking?

No, and you should walk away from anyone who does. Google does not sell organic positions and no agency controls its algorithm. What we do guarantee is the work: a plan built to a traffic target, delivered on schedule, with every ranking, page and link reported each month. Every aStash SEO plan is built to reach a 300% increase in organic traffic, and the report shows you how far along you are.

Do I still need SEO if I run Google Ads?

Yes, and most of our clients run both. Ads produce leads immediately but stop the day you stop paying, and the cost per click rises as competitors bid. SEO takes longer but the cost per lead falls every month as rankings compound, and organic results earn more trust on commercial searches. Ads are the right tool for launches and promotions. SEO is the asset that lowers your cost of customer acquisition over time.

What is AI optimization (AIO) and do I need it as well as SEO?

AI optimization is the work of getting your business cited and recommended by ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews when people ask them who to hire. Those systems draw on the same pages, reviews, directories and mentions that SEO builds, so most of the work overlaps. What changes is structure: answer-first pages, consistent business information everywhere, structured data and mentions on the sources AI assistants trust. Every aStash SEO plan includes it, and we track your AI citations in the monthly report.

What is local SEO and the map pack?

The map pack is the block of three businesses with a map that Google shows for searches with local intent, such as “plumber near me” or “dentist in Fort Collins”. Local SEO is the work of winning those three spots: a complete and active Google Business Profile, accurate citations on directories, a steady flow of reviews with responses, and location pages on your site. For most service businesses the map pack is where the phone calls come from.

Will blogging help my SEO?

Yes, when the posts answer questions your customers actually ask and link to the service pages that make you money. Blogging for its own sake, or publishing dozens of generic AI articles, does not help and can hurt. We plan posts from keyword research, write them answer-first so AI assistants can quote them, and use them to support the pages that convert.

What is technical SEO?

Technical SEO is everything that lets Google find, read and trust your site: crawlability, indexing, site speed, Core Web Vitals, mobile rendering, redirects, canonical tags, structured data and security. Problems here silently cap everything else. That is why every plan starts with a full technical audit and fixes before any content is written.

Do you need access to my website and Google accounts?

Yes. To do the work we need access to your website, Google Business Profile, Google Search Console and Google Analytics. Everything stays in your name and under your ownership. If you do not have Search Console or Analytics set up, we set them up for you in the first week.

Do you work with businesses outside Colorado?

Yes. aStash is based in Fort Collins and serves Northern Colorado and Denver in person, and we run SEO campaigns for clients in Texas, Washington, Louisiana, Florida and across the United States. Local SEO works the same in every city. What changes is the competition, and the audit measures that before we quote.

What is the difference between SEO and SEM?

SEO earns unpaid rankings. SEM (search engine marketing) is the umbrella that also includes paid search, such as Google Ads and Shopping ads. We offer both, and for many clients the best plan runs them together from one keyword set: Ads cover the terms SEO has not won yet, and the budget shifts to organic as rankings arrive.

How do you report results?

Once a month you receive a plain-English report with rankings for every target keyword, organic traffic, phone calls and form leads, the links we earned with their URLs, and where you now appear in AI assistants. It also lists what we did and what is next. If a number went down, the report says why and what we are doing about it.

Get your free SEO audit and a flat-rate plan.