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WordPress Website Design

WordPress websites that are fast, secure and easy to update

WordPress runs over 40% of the web, and most of it runs badly. We build WordPress sites the right way: a custom theme, only the plugins you need, speed and security handled, and an editor your team can actually use.

Custom themesWooCommerceSpeed optimizationMaintenance plans
isidoraflowers.com
Isidora Flowers WordPress website built by aStash
Customtheme written for your layout
Block editorno page-builder licence
Stagingevery change tested first
Dailybackups included on our hosting
The short version01

Why we build on WordPress, and why most WordPress sites are slow anyway

WordPress is the platform we recommend for almost every small business because it is open, editable and supported by every hosting company, SEO tool and integration you will ever need. You own it, you can move it and you can hire anyone to work on it.

The problem is how most WordPress sites get built: a heavy theme, a page builder, thirty plugins and no plan. That is where the slow load times, the broken updates and the security warnings come from. We build a lean custom theme, add only the plugins that earn their place and set up caching, image compression and security before launch.

The result is a WordPress site that scores 70%+ on speed, passes Core Web Vitals and still lets your team edit every page.

0speed scores on mobile and desktop

How we build

A lean WordPress build instead of a theme and thirty plugins

The slow WordPress site you have seen was not WordPress’s fault. It was a multipurpose theme loading every feature it ships with, a page builder adding its own CSS to each block and a plugin for every small task.

We write a theme for your layout and nothing else, use the block editor for content, and keep the plugin list to the ones that earn their place: SEO, forms, caching, security and backups. The result loads in a fraction of the time and stays stable through updates.

  1. Custom theme, block editoryour pages are editable without a page builder
  2. Short plugin listevery plugin on the site is there for a reason you can name
  3. Staging siteevery update is tested on a copy before it touches the live site

How We Build WordPress

Six standards every aStash WordPress site meets

Custom theme, not a marketplace theme

A theme written for your design loads only what your pages use. No theme options panel with 400 settings you will never touch.

Speed handled before launch

Caching, image compression, lazy loading, font optimization and a content delivery network are configured on every site.

Security hardened

Login protection, firewall, automatic backups and update management, so the site does not become someone else’s problem.

Editable sections

Pages are built from blocks your team can edit: text, images, prices, team members, FAQs. No developer needed for routine changes.

WooCommerce ready

For stores we build on WooCommerce with product, checkout and shipping set-up. Brown Interiors runs 40,000+ products on it.

SEO plumbing included

Clean URLs, proper headings, schema, XML sitemap, Search Console and an SEO plugin configured, so the site is ready to rank on day one.

The Stack

What a well-built WordPress site runs on

Every tool here earns its place. Nothing is added because a theme demo used it.

WordPressWooCommerceGutenberg blocksAdvanced Custom FieldsYoast SEOWP RocketCloudflareWordfenceUpdraftPlusGravity FormsGoogle Analytics 4Google Search Console

Results

WordPress sites that stay fast and keep ranking

Built lean, hosted properly and maintained by the team that designed them.

0speed scores after launch
#3Best Web Designers in Fort Collins, Expertise.com
30 dayswarranty on every launch
36 / 60 / 120maintenance hours a year

After launch

A site your team runs, with us one message away

Hand-over includes a recorded walkthrough of your dashboard: how to edit a page, add a service, swap an image, publish a post. Most teams are editing confidently the same week.

When you would rather not touch it, our maintenance plans cover core, plugin and theme updates, daily backups and a block of hours each month for content and design changes.

01Recorded traininga walkthrough video made on your site, not a generic one
02Maintenance plans36, 60 or 120 hours a year of changes, updates and support
03Daily backupsrestorable copies of the site and database, every day

What You Receive

Every WordPress project ships with

Custom theme files

A lean theme built for your design, documented so any WordPress developer can work on it later.

Configured plugins

Only the plugins the site needs, licensed, configured and documented, with a note on what each one does.

Editable page templates

Home, service, about, contact, blog and landing page templates your team can duplicate and edit.

Speed and security set-up

Caching, CDN, image optimization, firewall, login protection and scheduled backups, all configured and tested.

SEO foundation

Keyword-mapped pages, schema, sitemap, redirects and Search Console verification.

Training and documentation

A recorded walkthrough of how to edit the site plus written notes, so new staff can pick it up later.

WordPress Work

Built on WordPress by aStash

Isidora Flowers WordPress site
Isidora Flowers
1888 Industrial Services WordPress site
1888 Industrial Services
Seren WordPress and WooCommerce site
Seren

Project Timeline

From kick-off to launch

A typical WordPress build runs five to eight weeks.

01Week 1

Discovery and sitemap

We review your current site, competitors and goals, then agree the page list and what each page needs to do.

02Weeks 2–3

Design

Home page and key templates designed for desktop and mobile in your brand. Two rounds of revisions included.

03Weeks 4–6

Development

The custom theme is built, content loaded, forms and integrations connected, speed and security configured.

04Week 7

Testing and launch

Cross-browser and mobile testing, redirects, analytics, then launch. Training for your team and a 30-day warranty.

Client reviews

Rated five stars by the businesses we work with.

5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch

“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”

Jacques Family ConstructionOwner
★★★★★Verified on Clutch

“Their customer service is their biggest strength. They have delivered on time, within budget, and communicated well with us. Their work has helped us increase the number of people using our contact forms.”

Denver City Council District 10Aide
★★★★★Verified on Clutch

“Kateryna was very easy to work with and incorporated our ideas along with her professional input. We are pleased with the look, structure and usability, and feel of the website.”

Big City BurritoCo-Owner

FAQ

Straight answers before you call.

Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.

Is WordPress good for SEO?

Yes, when it is built properly. WordPress gives full control over URLs, headings, schema and speed. Most of our SEO clients run on WordPress sites we built or fixed.

Will my site be slow like other WordPress sites?

No. A custom theme, a short plugin list and caching, CDN and image optimization configured before launch keep our sites at 70%+ speed scores.

Can I keep my existing hosting?

Usually. We check your host for PHP version, memory and speed first. If it is holding the site back we will recommend a move and handle the migration.

Do you use page builders like Elementor or Divi?

Not for new builds. We use native WordPress blocks and Advanced Custom Fields, which load faster and are easier to maintain. We can work on existing builder sites for redesigns.

Who keeps WordPress updated after launch?

You can, or you can put the site on an aStash maintenance plan with monthly updates, backups and included hours for changes.

Can you move my site from Wix, Squarespace or Shopify to WordPress?

Yes. We rebuild the site on WordPress, migrate content and set up redirects so you keep your rankings.

Get a quote for a fast, editable WordPress site.