Page Speed Optimization
Google measures how fast your site feels on a real phone and uses it to rank you. Visitors measure it too, and leave. aStash fixes the images, scripts, fonts, caching and hosting that slow a site down, and proves it with field data, not a one-off lab score.
Core Web Vitals are Google’s three measures of experience: how fast the main content appears, how much the layout jumps while loading and how quickly the page responds to a tap. They are measured from real Chrome users, not a test tool, and they influence rankings. They also decide whether a visitor on a phone waits or goes back to the results.
Most slow sites share the same causes: uncompressed images, a page builder that loads every script on every page, fonts that block rendering, no caching, and shared hosting that takes a second to respond before anything else happens. aStash fixes them in that order, on the live platform, and checks the result in field data a month later.
Every site aStash launches scores 70% or better on mobile and desktop. Sites we inherit usually arrive in the 20s and 30s.
The problem
On a phone, a hero image that is five megabytes, a page builder loading every script on every page and a shared server that answers in a second add up to a site that visitors abandon and Google scores in the 30s.
aStash measures first, from real Chrome users and a lab run, then fixes the causes in order of effect: images, fonts, scripts, caching, hosting. Each fix is measured again before the next.
Before and after
Typical mobile and desktop PageSpeed scores before and after image, script, caching and hosting work.
Typical figures; the audit reports your own field data first.
The fixes
Each one is measured before and after.
The three vitals
Google’s thresholds for a good experience, measured from real users.
The main image or heading visible within 2.5 seconds
The page does not jump while it loads
Taps and clicks respond within 200 milliseconds
Selected work
Standards
aStash build standards, measured on mobile and desktop.
What you get
The three Core Web Vitals in the green on mobile and desktop, a before-and-after report with the numbers, and monitoring so a new plugin or a giant upload does not quietly undo the work.
Every site aStash launches scores 70% or better. Sites we inherit usually arrive in the 20s and 30s and leave in the 90s.
Typical engagement
Platforms
Theme, plugin, caching and hosting optimization, including page-builder clean-up and database tuning.
Theme script audit, app clean-up, image handling and third-party tag control within Shopify’s limits.
Build optimization, asset pipelines, server configuration and CDN rules for sites built on any stack.
Field data from Search Console and CrUX reviewed monthly so regressions from new plugins or content are caught early.
Client reviews
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Related services
FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Core Web Vitals are a confirmed ranking signal. The bigger effect is on conversion: slow mobile pages lose visitors before they see your offer, which lowers the return on every channel.
No. The design stays the same. We change how assets load, not what they are. Any visual change is agreed first.
Lab tools vary with network and device. We report on field data, the real-user measurements Google uses, alongside lab tests, so you see the trend rather than a single number.
Usually, yes, often dramatically, by loading builder assets only where used, cleaning the database and fixing caching. In extreme cases we recommend a rebuild and say so up front.
Sometimes. If server response is the bottleneck, we recommend a specific tier or our own hosting and handle the migration.
A flat project fee based on platform and size, with a 30-day warranty. Monitoring is included in aStash maintenance and SEO plans.