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Web Content Writing
Website copy that says what you do, ranks for it and gets the call
Most websites fail on words, not design. Pages that talk about yourselves instead of the customer, service pages too thin to rank, an about page nobody finishes. We write every page from a keyword brief and a conversation with you, then a person edits it.
Brieffor every page before drafting
0target search per page
Humanwritten and edited
Publishedwith titles, meta and links
The short version01
Good web copy does three jobs at once
It has to be found, which means each page targets one clear search and answers it fully. It has to be read, which means short sentences, plain words, headings that let people skim and proof where claims are made. And it has to move someone to act, which means every page ends with a specific next step.
Our writers work from a brief for each page: the keyword, the questions behind it, what competitors say, what you say that they do not, and what the visitor should do next. Then the page is written, fact-checked against what you told us and edited by a human before you see it.
On a trailer manufacturer’s site, rewriting titles and page copy alongside a simpler contact form took monthly contact forms from 20 to 100 in six months.
How we write
Every page starts with a brief, not a blank document
Before a word is written we know the search the page should win, the questions behind that search, what competing pages say and what you can say that they cannot. The brief fixes the headline, the sections and the call to action.
The writer drafts in your voice, an editor checks every claim, and the page is structured for both readers and Google: one clear H1, scannable headings, short paragraphs, schema where it applies.
01One keyword per pagechosen from research, not guessed
02Human-written, human-editedevery draft reviewed for accuracy before you see it
03Structured for searchheadings, FAQ and schema built into the draft
20 → 100monthly contact forms after a site-wide rewrite
Words that rank
Ranking keywords built from content alone
Sewer Experts never bought an ad. Service pages, location pages and posts took the site from zero to 845 ranking keywords.
Sewer Experts · keywords ranking in Google
0ranking keywords
0ads ever run
$2M+a year in revenue from search
Year-1 figure is an interim reading from the same Ahrefs history.
Page Types
What we write
Every page type has its own structure. A service page and an about page are not the same job.
Service pages
One page per service, each targeting its own search, with the process, what is included, pricing model, FAQs and a call to action.
Location and city pages
Pages for each area you serve that are genuinely different, not the same copy with the city name swapped.
About and team pages
Your story, your people and your credentials written to build trust, because visitors check this page before they call.
Product and category copy
Descriptions that answer buying questions, include the specs shoppers search for and read like a person wrote them.
Landing pages and FAQs
Campaign pages matched to ads, and FAQ content that earns featured snippets and AI citations.
Standards
Six things every page we write meets
One keyword, fully answered
Each page owns one search and answers every question behind it, which is how pages rank and stay ranked.
Written for the reader, checked by a person
Drafts are edited by a human for tone, clarity and accuracy. Nothing goes to you unread.
Structured for skimming and snippets
Clear H2s, short paragraphs, lists where they help and direct answers that search engines and AI assistants can quote.
Internal links planned
Every page links to and from the right pages, so authority flows through the site and visitors find the next step.
Meta titles and descriptions included
Click-worthy titles under 60 characters and descriptions that earn the click are part of every page.
Your voice
We capture how you talk to customers on a call and write in it. Pages sound like your business, not a content mill.
Selected work
Projects like yours, done for real clients.
Web Design · WordPress · ContentDFB Buildings ↗A metal-building site that sells the structure before the sales call
Web Design · WordPress · ContentRDH Packaging ↗Custom packaging, shown the way buyers evaluate it
Web Design · WordPress · ContentZF Capital ↗An investment firm site that reads as institutional
Web Design · WordPress · BlogOur Adventure Journal ↗A travel blog designed like a magazine
Web Design · WordPress · ContentMWB Engineering ↗An engineering firm homepage, in two palettes
Results
Rewritten pages, five times the contact forms
JIMGLO Trailers, the last three months against the previous three, after titles, copy and the contact form were rewritten.
20 → 100contact forms a month
+72.67%organic clicks, 3.33K to 5.75K
+176.72%impressions, 84.2K to 233K
+10spots in average position
+72.67%organic clicks after a rewrite
What you get
Copy that is found, read and acted on
For JIMGLO Trailers, rewriting titles, descriptions and page copy, together with a simpler contact form, lifted organic clicks 72.67% and took contact forms from 20 to 100 a month in six months.
You receive the pages in a shared document for approval, then we publish them with the right titles, meta descriptions and internal links so nothing is lost between the draft and the live site.
- Service, location and landing pagesplus blog posts on a calendar if you want them
- Titles and meta includedevery page ships with its search snippet written
- Published by usinternal links and formatting handled on the live site
Thin vs Done Properly
Why most service pages do not rank
Typical service page
aStash service page
Length and depth
150 words and a stock photo
Every buyer question answered, 800 to 1,500 words where the topic needs it
Keyword targeting
None, or the same keyword on every page
One keyword per page, mapped across the site
Structure
Paragraph blocks
H2s, lists, FAQs and direct answers
Proof
“We are the best”
Numbers, reviews, process and credentials
Call to action
A contact page link in the footer
A specific next step on every page
Review
Published as drafted
Fact-checked and human-edited
How a Page Gets Written
Brief, draft, edit
Most pages are delivered within five business days of the brief being approved.
Brief
Keyword, search intent, competitor review, your differentiators and the page’s one call to action, captured in a one-page brief you approve.
Draft
The page is written to the brief with proper headings, internal links, meta title and description, then fact-checked against your input.
Edit and deliver
A human editor cuts filler, checks tone and readability and delivers the page ready to load, with a note on where it goes and what it links to.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Kateryna was very easy to work with and incorporated our ideas along with her professional input. We are pleased with the look, structure and usability, and feel of the website.”
Big City BurritoCo-Owner
★★★★★Verified on Clutch
“Bringing their team's creativity and attention to detail into every challenge, they definitely heard my ideas. The team was very professional and saw eye to eye with our founders.”
Stag Building SolutionsManaging Partner
★★★★★Verified on Clutch
“Our board of directors really liked every element. We get most of our ticket sales online which saves time for our staff. All the changes or updates are done within 24 hours or less.”
Pearland Neighborhood CenterClient Specialist
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Do you use AI to write content?
We use AI tools for research and first-pass structure where it helps, and every page is written to a brief, fact-checked against your input and edited by a person before delivery. Nothing is published as generated.
How do you learn about my business?
A kickoff call, your existing materials, your reviews and a short questionnaire. The way you describe your work on that call is usually the voice of the site.
How many revisions are included?
Two rounds per page. Most pages are approved on the first round because the brief is agreed before writing starts.
Can you write for technical or regulated industries?
Yes. We write for law firms, manufacturers, healthcare and trades. Claims are checked and anything requiring your professional review is flagged.
Is this included in a web design project?
It can be. Many clients bundle content with a new site. It is also available on its own for existing sites or as part of an SEO plan.
How is it priced?
A flat price per page by page type, or a monthly content plan for ongoing pages and blog posts. You know the cost before writing starts.