Master vector files
AI, EPS, SVG and PDF of the full logo, the mark alone and the wordmark alone, infinitely scalable for signs, vehicles and print.
Logo Design
A logo you will still like in ten years
A logo is the one piece of design every customer sees: on the sign, the site, the invoice, the van. We design marks that are simple enough to read at favicon size, distinctive enough to remember, and built on a real reason, not a trend.
Research3 conceptsVector filesStyle guideTrademark-ready
ALexend · Wordmark
HeadlineSerif alternateHierarchy · spacing · voice
0directions presented in context
Unlimitedrevisions on the chosen concept
Vectorfiles in every format you will ever need
Flatproject price, agreed up front
The short version01
Good logos come from a brief, not a mood board.
Before a single sketch, we learn what your business does better than the alternatives, who it serves and where the logo will live. A plumbing company needs a mark that reads on a truck door at forty miles an hour. A boutique florist needs one that sits beautifully on a ribbon. The answers shape the concept, the shapes and the type.
You receive three genuinely different directions, not three colours of the same idea. We refine the one you choose with as many rounds as it takes, test it in black and white, at tiny sizes and on dark backgrounds, then deliver every file format your printer, web developer and sign shop will ever ask for.
aStash has designed identities for retailers, law firms, contractors, restaurants and startups since 2017. Logo projects are priced flat, agreed up front, with no hourly surprises.
0genuinely different directions, not three colours of one idea
How we design
Three real directions, tested where the logo will live
A logo that looks good on a presentation slide can fail on a truck door, a favicon or an embroidered polo. So we never show a mark on a white page alone. Each direction is presented on a sign, a business card, a phone screen and a social avatar, with the reasoning behind the shape and the type.
Every mark is drawn as vector, checked in one colour, reversed on dark backgrounds and reduced to sixteen pixels before you see it. If it does not survive those tests, it does not make the presentation.
- Presented in contextsign, card, phone and avatar, never a mark floating on white
- One-colour and reversedtested in black, white and on your darkest background
- Readable at 16 pixelsif the favicon fails, the concept is cut
Recent Marks
Logos and identities from the portfolio
A few of the brands we have designed from the mark up.
Files You Receive
Everything in the final package
Organized by use so you never have to ask a designer for the right version again.
Colour variants
Full colour, one-colour black, one-colour white and reversed versions for dark backgrounds, each in every format.
Web and screen files
PNG with transparent backgrounds at multiple sizes, optimized SVG for websites, favicon set and app icon sizes.
Social media kit
Square and circular avatar crops for Instagram, Facebook, LinkedIn and Google Business Profile, plus a cover image template.
Colour and type specification
Exact hex, RGB, CMYK and Pantone values and the typefaces used, so printers and web developers match the logo precisely.
One-page usage guide
Minimum sizes, clear space, approved backgrounds and the things not to do, so the logo stays consistent as the team grows.
Selected work
Projects like yours, done for real clients.
Branding · Logo Design · PrintShred Monster ↗A mascot, a brand and a shredding business found online
Branding · Logo Design · PrintHigh Plains Automotive Specialists ↗A brand with the spirit of old Americana, built for a modern shop
Web Design · Branding · Logo DesignStag Building Solutions ↗A simple, clean logo and an industry-specific site for a new construction brand
Web Design · Branding · Logo DesignFine Sewing ↗A minimalist logo and a colourful site for an upholstery shop
Branding · Web Design · Menu DesignJolly Burgers ↗A burger brand with personality on every screen
Why aStash
A design studio that also builds and markets what it designs
The people who draw the mark are the people who put it on your website, your ads and your print.
2017family-owned in Fort Collins since
0five-star reviews on Google, UpCity and Clutch
Flatproject pricing, no hourly surprises
ForbesNext 1000 honoree
What you receive
Files your printer, developer and sign shop can use today
The project ends with a complete package, not a single PNG. You receive the master vector files, colour variants, reversed versions, favicon and app icon sizes, social avatars and a one-page usage guide that keeps the mark consistent when someone else applies it.
aStash has designed identities for plumbers, law firms, retailers, restaurants and startups since 2017, and the same team applies the logo to your website, print and social content. Logo projects are priced flat and agreed before the first sketch.
Flatproject price agreed up front, no hourly billing
- 01Vector mastersAI, EPS, SVG and PDF, ready for print at any size
- 02Every variantfull colour, one colour, reversed, horizontal and stacked
- 03Usage guideclear space, minimum size and the things not to do
Why Not a Contest or a Generator
What you get from a studio versus a marketplace
Cheap logos cost more later, usually at the moment you order signage or try to trademark the mark.
Logo generator / contest
aStash
Research
None; you pick from stock shapes
Competitor, industry and customer research before design
Originality
Templates reused across thousands of businesses
Original mark you can trademark
Concepts
Dozens of near-identical options
Three considered directions with reasoning
Revisions
Limited or paid per round
Unlimited on the chosen concept
Files
A PNG and maybe a JPG
Vector, raster, favicon, social and print specs
Afterwards
You are on your own
Same team for business cards, website and signage
Scope
Three ways to start
Flat project pricing quoted after a short call. No hourly billing.
Mark
For a new business that needs a professional logo and the files to use it everywhere.
- Brief and research
- Three concepts
- Unlimited revisions on one
- Full file package
- One-page usage guide
Mark + Essentials
The logo plus the pieces every business orders in the first month.
- Everything in Mark
- Business card design
- Letterhead and email signature
- Social media avatar and cover set
- Print-ready files for your printer
Identity
For businesses that want a consistent look across web, print and signage from day one.
- Everything in Mark + Essentials
- Colour palette and typography system
- Brand style guide
- Website visual direction
- Signage and vehicle mock-ups
Process
Three steps from brief to final files
A fixed sequence with your approval at each stage, usually three to four weeks end to end.
Discovery and research
A one-hour brief call, a look at your competitors and your industry’s visual conventions, and a short creative brief you sign off before design begins.
Three concepts
Three distinct directions presented in context: on a sign, a business card, a phone screen and a social avatar, with the reasoning behind each.
Refinement and delivery
Your chosen concept refined through unlimited revisions, tested for legibility and contrast, then delivered as a complete file package with a one-page usage guide.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
★★★★★Verified on Clutch
“Bringing their team's creativity and attention to detail into every challenge, they definitely heard my ideas. The team was very professional and saw eye to eye with our founders.”
Stag Building SolutionsManaging Partner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How long does a logo take?
Three to four weeks for most projects: a week of research and brief, two weeks for concepts and presentation, and a final week for refinement and file delivery. Rush timelines are possible if the brief is ready.
How many concepts and revisions do I get?
Three distinct concepts. On the one you choose, revisions are unlimited until you are happy. If none of the three works, we go back to the brief together rather than guessing.
Will I own the logo?
Yes. Full rights transfer to you on final payment, and the mark is original so you can register it as a trademark. We do not use stock icons or templates.
What files will I get?
Vector (AI, EPS, SVG, PDF), raster (PNG, JPG) in every colour variant, favicon and app icons, social avatars and a specification sheet with exact colours and fonts.
Can you redesign or refresh my existing logo?
Yes. A refresh keeps the recognition you have built while fixing legibility, dated details or missing file formats. We tell you honestly whether a refresh or a new mark is the better call.
How is it priced?
A flat project price quoted before work starts, based on the scope you choose. No hourly billing and no surprise charges for file formats.