Intent-matched structure
Headings follow the questions the searcher has in order, so the page answers before it sells.
SEO Copywriting
Words that rank on Google, convince a customer and get cited by AI.
Every page has three readers: a person deciding whether to call, a search engine deciding whether to rank it and, increasingly, an AI assistant deciding whether to cite it. aStash writes for all three, with a keyword brief, a human writer, an editor who checks the facts and a structure built for search.
Service pagesLocation pagesBlog postsProduct content
Every page we write includes
- Keyword brief with intent and competitor review
- Title tag and meta description
- H1 to H3 structure that answers the query
- FAQ section with schema
- Internal links to and from the page
- Human writing and a fact check
- Readability and voice review
0brief per page before writing
Humanwritten, edited, fact-checked
Publish-readytitle, meta, FAQ, schema
Monthlyrankings per page
The short version01
Content is the ranking factor you control most. It is also the easiest to get wrong.
Google rewards pages that answer the searcher’s question better than the others. That requires knowing what the question is, what the top-ranking pages already say, what they miss, and how your business can say it with more authority. It does not require 3,000 words of filler, keyword repetition or an AI draft nobody read.
aStash starts every page with a brief: the target query, the intent behind it, the ranking competitors and the proof points you have that they do not. A writer drafts it. An editor checks facts, voice and readability. The page goes live with the structure, schema and internal links that let it rank, and we watch what it does.
Pages written this way carried Sewer Experts to 845 ranking keywords and a $2M business, and JIMGLO’s rewritten titles and descriptions contributed to a 72.67% rise in clicks.
The problem
Generic content ranks for nothing and convinces no one.
Pages produced in bulk from a keyword list read like every other page on the topic, so Google has no reason to rank them and a visitor has no reason to call. AI-only content makes the problem faster, not better.
Every aStash page starts with a brief: the exact query, the intent behind it, what the current top results say, what they miss and the proof you have that they do not. A writer drafts to that brief. An editor checks facts and voice before it goes live.
0keywords ranked on written pages, Sewer Experts
- 01Brief for every pagequery, intent, competitors, proof points
- 02Human-written, human-editedfact-checked before publication
- 03Structured for AI citationclear answers, headings and schema
Content that converts
Where a florist’s revenue came from after the copy went live
Isidora Flowers, three months after launch: share of website conversions and revenue by channel.
Isidora Flowers · share of conversions & revenue (%)
Organic search70%
+-57%
All other channels0
0of conversions from organic
0months after the site went live
0ranking keywords for Sewer Experts from content alone
What makes it rank
Six things built into every piece
Proof and specifics
Numbers, examples, process details and reviews that generic content cannot copy.
AI-citable passages
Clear, factual statements and FAQ blocks that assistants such as ChatGPT and Perplexity can quote.
Internal linking
Each new page is linked from related pages and links out to them, so authority flows where it should.
Voice and readability
Written the way your best salesperson talks, at a reading level a busy owner can scan.
Fact check
Every claim, statistic and legal or technical statement verified before publishing. No invented numbers.
Human versus AI-only
Why we do not publish raw AI drafts
AI-only content
aStash content
Facts
Plausible and often wrong
Checked against sources before publishing
Specifics
Generic for any business
Your numbers, process, reviews and locations
Structure
Long, repetitive sections
Built from the brief to match search intent
Voice
Same as every competitor
Your voice, edited by a person
Ranking risk
Thin, duplicated and demoted in updates
Original, useful and durable through updates
Accountability
Nobody read it
A named writer and editor on every page
Selected work
Projects like yours, done for real clients.
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
SEO · Local SEO · Link BuildingVega & Associates ↗81% share of local voice for “immigration attorney” in Houston
Web Design · SEO · Local SEOHerrera Law Firm ↗Over 2,000 calls a year from Google Maps alone
Web Design · SEO · ContentScott Koepsell Coaching ↗A personal-brand site with class sign-ups and SEO built in from day one
Results
Written pages, measured results.
Content aStash wrote and then tracked.
0ranking keywords, Sewer Experts
+72.67%organic clicks, JIMGLO
20 → 100contact forms a month
$2M+a year on organic search, Sewer Experts
What you get
Pages that rank, read well and get quoted.
Service pages, location pages, blog posts and landing pages, each with its title, meta description, headings, FAQ and schema done, in your voice, ready to publish or published for you.
JIMGLO’s rewritten titles and descriptions contributed to a 72.67% rise in organic clicks and contact forms that went from 20 to 100 a month.
20 → 100contact forms a month, JIMGLO
- Delivered publish-readytitle, meta, headings, FAQ, schema included
- In your voicefrom a short style interview up front
- Measured monthlyrankings and leads for every page
Page types
What we write
Service pages
The money pages: one per service, written to rank for the commercial query and to convert the reader who lands on it.
Location and service-area pages
Unique local content for each city or neighbourhood, with proof, schema and map, not a find-and-replace template.
Blog posts and guides
Informational content that captures questions earlier in the buying process and feeds links to service pages.
Product and category copy
Descriptions and category introductions for ecommerce catalogs, written to a template that scales without duplicating.
Landing pages
Campaign pages for ads and email with one offer, one action and the message matched to the ad.
Rewrites and refreshes
Existing pages rebriefed and rewritten when rankings slip or the content no longer matches what searchers want.
The process
Brief, write, check, publish
Brief
Keyword, intent, competitor analysis, proof points and structure agreed before writing starts, so nothing is rewritten later.
Write and edit
A writer drafts, an editor reviews for facts, voice and readability. You approve in a shared document.
Publish and measure
Titles, schema, internal links and images set. Rankings and conversions tracked for every page we publish.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Google review
“We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.”
Hector HerreraOwner, Herrera Law Firm
★★★★★Google review
“Our phones are ringing off the hook! Within six months, we were in the top five companies on every search engine. They are one of the best investments we have made.”
Marisa BeaverOwner, Sewer Experts
★★★★★Google review
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
Thalia JaguandeOwner, Isidora Flowers
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Do you use AI to write content?
We use AI for research and outlines where it helps. Every published piece is written or thoroughly rewritten by a person, edited by a second person and fact-checked. Raw AI drafts are never published.
How long should a page be?
As long as it takes to answer the query better than the pages that rank now. Service pages usually run 800 to 1,500 words; guides can run longer. We do not pad.
Who provides the expertise?
You, in a short interview per topic where needed, plus our research. The writer turns your knowledge into the page; the editor makes sure nothing was lost or invented.
How many pages a month do I need?
Most SEO plans publish two to six pieces a month depending on competition. The content calendar comes from the keyword plan, not from a quota.
Do I own the content?
Yes. Everything we write for your site is yours.
How is copywriting priced?
Per page for one-off work, or as a monthly content allowance inside an aStash SEO plan. Both are flat fees quoted up front.