Audit
Rankings for treatment searches in your area, the Google Business Profile, directories, reviews, provider profiles, booking flow, gallery, site speed, advertising-rule check, and what AI assistants say when asked for a med spa in your city.
SEO & AI Optimization for medical spas
SEO for medical spas that books treatments, not just consultations
Med spa clients search a treatment and a price: “botox near me”, “laser hair removal cost”, “coolsculpting [city]”, “best med spa for lip filler”. They choose from the map pack, the before-and-after gallery, the provider’s credentials and the reviews, and they book online. aStash builds med spa SEO for that decision, within the advertising rules aesthetic medicine follows. Flat monthly rate, no contract, reported in bookings.
0page per treatment with a price range, each targeting its own search
0more leads for a Colorado professional-services client on local SEO
0online booking flow, open at 10 p.m. when clients search
SEO for medical spas01
Aesthetic clients search by treatment and compare on price, results and the provider. The site has to show all three.
0Google Maps calls a year for a Colorado professional-services client, from about 300
Med spa search is specific and commercial. “Botox near me”, “lip filler cost”, “laser hair removal packages”, “microneedling before and after”, “best med spa [city]”. The client has decided on the treatment; they are choosing where. They compare the map pack, the price, the before-and-after photos, who will do the injecting and what the reviews say, and they book online, usually in the evening.
Most med spa websites have a treatment menu with no prices, a gallery with no captions, a Google Business Profile with the wrong category and a provider page that says “our team”. The franchises and the dermatology groups publish prices, galleries by treatment and provider credentials, and take the searches.
aStash builds med spa SEO around the commercial search: a page per treatment with price ranges, process, candidacy and a captioned gallery; provider profiles with licences and training that satisfy Google’s health-content rules; a Google Business Profile with the right categories and recent reviews naming treatments; online booking and membership pages; seasonal and event content; and the structured facts that get AI assistants to name your spa. Every page is checked against medical advertising rules before it goes live.
Numbers
What authority-first local SEO produces for professional practices
Loomis & Greene · Law firm, Colorado
0more leads for a Colorado professional-services client on local SEOLoomis & Greene
Loomis & Greene · Law firm, Colorado
0Google Maps calls a year for the same client, from about 300
Loomis & Greene · Law firm, Colorado
0#1 rankings held by the same client
Typical first build
0treatment pages with price ranges in a typical first build
Most local accounts
0to 60 days before map-pack movement
Every plan
0hours or less to reply to every review
Figures from aStash professional-services clients; the method is the one on this page.
What we do
Everything a medical spa SEO plan includes
Six things every med spa SEO plan includes, built for commercial searches and medical advertising rules.
- Treatment pages with prices: Price ranges per treatment
- Treatment pages with prices: Process, candidacy, downtime
- Treatment pages with prices: Captioned galleries
- Provider authority: Provider schema
- Provider authority: Medical director stated
- Provider authority: Credentials consistent everywhere
- Google Business Profile built for the map pack: All relevant categories
- Google Business Profile built for the map pack: Monthly photos
- Google Business Profile built for the map pack: Citations consistent
- Reviews that name the treatment: Post-treatment requests
- Reviews that name the treatment: Treatment named
- Reviews that name the treatment: Compliant replies
- Booking, memberships and specials: Online booking
- Booking, memberships and specials: Membership pages
- Booking, memberships and specials: Seasonal content
- AI optimization for med spas: Spa schema
- AI optimization for med spas: Monthly AI prompt tracking
- AI optimization for med spas: Citations on the sources assistants use
Why it is hard
Why medical spas struggle to get found
Med spas lose the treatment search for a few avoidable reasons.
0things a med spa client compares: price, before-and-after, provider
- No prices online, so the client books the franchise that lists them.Price ranges on every treatment page, package and membership pricing, and specials with dates.
- The gallery has no captions, so Google cannot rank it and clients cannot compare.Before-and-after galleries by treatment with consented, captioned photos.
- The provider page says “our team”, which fails Google’s health-content rules and the client’s question about who injects.Provider profiles with licences, training and treatment specialties, with schema, as the author of every treatment page.
- The Google Business Profile is “spa” or “beauty salon”.Medical spa plus laser, skin care and the specific categories Google offers, verification, treatment photos monthly, weekly posts.
- Reviews are generic and few.Requests after the treatment through your booking software, prompts that name the treatment and the provider, privacy-compliant replies.
How we do it
From audit to a full calendar: the first six months for a medical spa
Treatment and price pages first, because that is the search.
Profile, booking and tracking
Profile categories corrected and verified. Online booking connected. Call and booking tracking live.
Treatment, gallery and provider pages
A page per treatment with price ranges and a captioned gallery, provider profiles with schema, navigation links, each checked against advertising rules.
Reviews, memberships and specials
A review workflow with a response guide, membership and package pages, and a specials calendar.
Authority and content
Manufacturer provider locators, association listings, links from local press and lifestyle publications, and monthly articles answering clients’ questions, each attributed to a provider.
Report in bookings
Rankings by treatment, map-pack position, calls and bookings from search, memberships sold, reviews earned, AI mentions.
By service line
What each kind of medical spa work needs online
Each treatment is a different search, price point and client.
Injectables: Botox and fillers
The highest-volume searches
The highest-volume searches. Treatment pages with price per unit or syringe, provider credentials, galleries and specials with dates.
- Searches: “botox near me”, “lip filler cost”, “botox specials [city]”
- Price range stated
- Reviews naming this treatment
Laser hair removal
Pages with package pricing, the device, skin-type suitability and a sessions timeline
Pages with package pricing, the device, skin-type suitability and a sessions timeline. Compared on price.
- Searches: “laser hair removal cost”, “laser hair removal packages”, “best laser for dark skin”
- Price range stated
- Reviews naming this treatment
Skin treatments
Pages by treatment with price ranges, downtime and galleries
Pages by treatment with price ranges, downtime and galleries. Seasonal; publish ahead of fall.
- Searches: “microneedling near me”, “chemical peel cost”, “ipl photofacial”
- Price range stated
- Reviews naming this treatment
Body contouring
Long pages with candidacy, price ranges, sessions and galleries
Long pages with candidacy, price ranges, sessions and galleries. High ticket, researched.
- Searches: “coolsculpting cost”, “body contouring near me”, “emsculpt [city]”
- Price range stated
- Reviews naming this treatment
Wellness: hormones, IV, weight
Clinical pages with provider authority and advertising-rule care; growing searches.
Clinical pages with provider authority and advertising-rule care; growing searches.
- Searches: “hormone replacement therapy near me”, “iv therapy”, “medical weight loss clinic”
- Price range stated
- Reviews naming this treatment
Memberships and packages
Membership pages with pricing and inclusions, promoted to past clients by email
Membership pages with pricing and inclusions, promoted to past clients by email. Retention.
- Searches: “med spa membership”, “botox membership”
- Price range stated
- Reviews naming this treatment
Searches we target
The searches a medical spa has to win
Clients decide the treatment, compare the spa, then book. Each step is a different search.
- “how much does botox cost”
- Treatment pages with price ranges, process and candidacy, attributed to a provider. The spa that answered is compared first.
- “best med spa [city]”
- The map pack, galleries by treatment, provider credentials and reviews naming treatments and providers.
- “book botox online”
- Online booking with times, specials with dates, confirmation and reminders.
- Treatment page
- One aesthetic treatment on its own page with a price range: the unit of med spa SEO.
- Medical director
- The physician responsible for the practice. Stated credentials are a trust and compliance signal.
- Consented gallery
- Before-and-after photos with documented patient consent, captioned by treatment.
- MedicalBusiness schema
- Structured data for the spa and its providers.
Generic vs. specialist
What changes when the SEO plan is built for a medical spa
A treatment menu versus a plan built for how aesthetic clients choose.
Generic SEO package
aStash plan for medical spas
Prices
Not published
Price ranges on every treatment page, packages and memberships
Gallery
Uncaptioned
Consented galleries by treatment
Providers
“Our team”
Provider profiles with licences, training and schema
Profile
“Spa”
Medical spa and treatment categories, monthly photos, dated specials
Reviews
Hoped for
Requested after treatment, naming the treatment and provider
Reporting
Traffic
Bookings by treatment, memberships, map-pack position, AI mentions
Where you must be listed
The directories, review sites and sources that decide medical spa rankings and AI answers
Where clients check a med spa and where Google and AI assistants read. Credentials and prices must match on every one.
Everything you need to know
Med spa SEO: what makes it different, and what we do about it
The search is commercial, so publish the price
Aesthetic clients have decided on the treatment and are comparing where. Price ranges per unit, per syringe, per session or per package rank for the cost searches and win the comparison against spas that say “call for pricing”. Dated specials and memberships do the same for repeat clients.
The provider is the trust signal
Who injects matters to the client and to Google. Health-content rules require a named, credentialed author; AI assistants apply the same test. Provider profiles with licences, training and the medical director, with schema, as the author of every treatment page, are the foundation.
Galleries that Google can read
A gallery of uncaptioned photos ranks for nothing. Consented before-and-after photos organised by treatment, captioned with the treatment, provider and timeframe, rank for “[treatment] before and after” searches and convert the comparison.
What AI assistants need from a med spa
When someone asks ChatGPT or Google AI for Botox or laser in their city, the answer draws on the Google Business Profile, reviews, manufacturer locators and treatment pages. Consistent credentials, reviews naming treatments, and pages that state what you offer and what it costs are what get a spa named. We track the answer monthly.
How to judge med spa SEO results
Med spa SEO results are easy to fake with vanity metrics: impressions, keyword counts, domain scores. The numbers that matter to a medical spa are calls, booked appointments, quote requests and the share of local search you hold against the competitors down the street. Every med spa SEO agency on your shortlist should be able to show those numbers from a real client. Ours are on this page, with the screenshots behind them, and the same report format is what you receive every month, alongside reputation management and the internet marketing channels that feed it.
Case Studies
Real Campaigns.
Real Numbers.
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Law Firm · SEO · client for 5+ years
5× more leads for a Colorado law firm
5×leads from SEO only
1,600Google Maps calls a year, up from ~300
1,045#1 rankings in Loveland (+405)
Loomis & Greene had switched three agencies before aStash. Five years later they still rank #1 for 318 Fort Collins and 149 Greeley searches.
Immigration Law · Local SEO · client for 4 years
81% share of local voice for “immigration attorney” in Houston
+56%search impressions (44.0K → 68.8K)
+80%call clicks (2.7K → 4.8K)
+43%website clicks (2.9K → 4.2K)
Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.
Their customer service is their biggest strength. They have delivered on time, within budget, and communicated well with us. Their work has helped us increase the number of people using our contact forms.
Aide, Denver City Council District 10Web design client★★★★★ Verified on Clutch
Read all reviews
Free audit
What the free med spa SEO audit checks
Free, about a week, and the first month’s task list if you go ahead.
- Rankings for treatment searches in your area: Botox, filler, laser, skin, body
- Map-pack position
- Google Business Profile categories, verification, photos and posts
- Provider profiles: licences, training, medical director, schema, authorship
- Manufacturer locators, RealSelf, Yelp and directories: present and consistent
- Reviews: count, rating, recency, replies, whether treatments are named
- Treatment pages: present, with price ranges, candidacy and galleries
- Booking, membership and specials flow
- Advertising-rule compliance of current pages
- Site speed on a phone
- MedicalBusiness and Person schema
- Whether AI assistants name you for treatments in your city
Related services
Services medical spas pair with SEO
Most clients in this industry run one or two of these alongside the SEO plan.
SEO services
The full SEO plan every industry page sits inside.
Learn more ↗Local SEO
Map pack, Google Business Profile, citations and reviews.
Learn more ↗AI Optimization
Get named by ChatGPT, Perplexity and Google AI.
Learn more ↗Social Media
Before-and-after content, specials and provider videos for Instagram, where aesthetic clients browse.
Learn more ↗Google Ads for med spas
Search ads for treatment and specials searches while SEO builds, within platform rules.
Learn more ↗Email Marketing
Membership, specials and rebooking sequences.
Learn more ↗Similar industries
Other healthcare & wellness businesses we work with
Each page explains what changes for that industry.
Near you
Med spa SEO for the Front Range, Houston, Seattle and across the United States
Local campaigns are built around your service area. City pages for the markets where most of our clients are.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run authority-first local SEO for aesthetic, dental and medical practices across Colorado, Texas and the United States, within the advertising and privacy rules those practices require. She reviews this page whenever Google changes how it treats health content or AI answers.
Med spa SEO FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How does SEO get a med spa more bookings?
By ranking a page for each treatment clients search, with price ranges and galleries, winning the map pack with reviews that name treatments and providers, establishing provider authority, and making booking possible online. Bookings are tracked to the search that produced them.
How long does med spa SEO take?
Map-pack movement usually shows within 30 to 60 days. Treatment pages for competitive terms such as Botox and laser hair removal build over three to six months. Specific treatments and body contouring often rank faster.
Should a med spa publish prices?
Yes. Clients search for costs, franchises publish them, and price ranges with dated specials win the comparison and rank for the cost searches. Ranges per unit, syringe, session or package are enough.
What advertising rules apply?
State medical boards and the manufacturers have rules on claims, before-and-after photos, testimonials and discounts. We document the rules that apply to your state and treatments, check every page against them before publishing, and keep consent records for gallery photos.
Why do provider profiles matter?
Google holds health content to its strictest rules and discounts treatment pages without a named, credentialed author. Provider profiles with licences, training and the medical director, with schema, as the author of treatment pages, meet that standard and answer the client’s question about who injects.
Do before-and-after photos help SEO?
When they are consented, organised by treatment and captioned, yes. They rank for “[treatment] before and after” searches and convert the comparison. Uncaptioned galleries do neither.
How much does SEO for a med spa cost?
A flat monthly rate fixed after the free audit, no contract. It depends on the number of treatments and locations and how competitive your area is. The audit gives you the number before you commit.
Which booking software can you connect?
Boulevard, Vagaro, Mindbody, Aesthetic Record, Zenoti and most spa booking systems, for online booking, reminders and review requests.