SEO company in Houston, TX
Houston is the fourth-largest city in the country and one of the most competitive local search markets anywhere: hundreds of law firms, thousands of contractors, a medical center the size of a city. aStash has run SEO for Houston businesses for years. Vega & Associates holds an 81% share of local voice for “immigration attorney” across the metro, and Herrera Law Firm counted more than 2,000 calls in a year from Google Maps alone. Flat monthly rate, no contract.
In short
aStash is an SEO company for Houston, TX businesses, headquartered in Fort Collins, Colorado, with a Houston office at 2323 S Voss Rd, #640, in business since 2017. Every Houston plan covers the Google Business Profile and map pack, service and neighborhood pages, reviews, citations and AI optimization, at a flat monthly rate with no contract. The free audit comes first and tells you the price before you commit.
| Business | aStash · SEO company Houston office |
|---|---|
| Address | 2323 S Voss Rd, #640 Houston, TX 77057 Get directions ↗ |
| Phone | (713) 955-7240 |
| Hours | Mon – Fri, 9 AM – 5 PM In-person meetings by appointment |
| Service area | Houston and Downtown, Midtown, Montrose, The Heights, Galleria & Uptown |
| Headquarters | 19 Old Town Square, Ste 238 Fort Collins, CO 80524 (970) 399-9004 |
| Google Business Profile | aStash, Houston · 5.0 ★ on Google ↗ |
Houston spreads across more than 600 square miles inside the city limits and far beyond them: Katy, Sugar Land, Pearland, The Woodlands, Cypress, Spring, Pasadena, Baytown and League City are each large enough to be cities elsewhere. Google’s local results follow the sprawl. A search for “personal injury lawyer” in Sugar Land shows different firms than the same search in The Heights, and the map pack for “AC repair” changes every few miles along the Beltway.
Most Houston SEO companies sell the metro as one keyword and measure rankings from downtown. The business ranks for searches made by nobody in its service area and never appears for the suburb it actually serves. In a market with this many competitors, that gap is where the budget goes.
aStash builds Houston SEO around the parts of the metro you serve: a Google Business Profile tuned for those areas, service and area pages written for how Houston residents search in English and Spanish, reviews that name the suburb, citations and links from Houston sources, content for the questions Houston customers ask, and the structured facts that get ChatGPT and Google AI to name your business. The results for two Houston law firms are on this page: an 81% share of local voice across a 13×13 grid of the metro for Vega & Associates, and more than 2,000 Google Maps calls in a year for Herrera Law Firm.
Numbers
Both are Houston immigration firms and aStash clients.
Vega & Associates figures from Local Falcon and Search Console; Herrera Law Firm figure from the owner’s Google review of aStash.
Who is searching here
These are the industries where most of our Houston clients are. Each page explains what changes for that industry.
Immigration, personal injury, family and criminal defense firms in one of the most competitive legal markets in the country.
Learn more ↗The search we know best in Houston, in English and Spanish.
Learn more ↗Year-round demand in a city that runs on air conditioning.
Learn more ↗Practices from the Medical Center to Katy and Pearland.
Learn more ↗Among the most competitive aesthetic markets in the country.
Learn more ↗Carriers, brokers and couriers around the port and the Beltway.
Learn more ↗Contractors and roofers in a storm-prone, fast-building metro.
Learn more ↗Independent shops along every freeway in a city that drives everywhere.
Learn more ↗What we do
Six things every Houston SEO plan includes, sized for one of the most competitive metros in the country.
Categories, service areas, photos, posts, Q&A and products set up for the parts of Houston you serve, verified per location, tracked by map position across a 13×13 grid of the metro. Profile per location, Service areas by suburb, Grid rank tracking.
A page per service and per suburb in your service area, written for how Houston residents search in both languages, with reviews, photos and schema. Service pages, Area pages per suburb, Spanish pages.
Request workflows through your case, booking or job software, prompts in both languages, replies within a business day. Request workflow, Both languages, Replies within a day.
Consistent listings on the Houston sources Google reads, and links from chambers, bar and trade associations, community organisations and Houston press. Citations consistent, Association listings, Houston press links.
Monthly content answering the questions Houston customers ask, hurricane-season and summer pages published early, and the technical fixes that keep the site fast. Monthly content, Seasonal pages early, Site speed.
LocalBusiness or LegalService schema, consistent facts everywhere, answer-first pages and reviews in both languages, so ChatGPT, Perplexity and Google AI name your business when someone asks for a provider in your part of Houston. Local schema, Monthly AI prompt tracking, Citations on the sources assistants use.
Why it is hard
Houston businesses that are invisible in local search usually have the same problems.
How we do it
Profile and reviews first because they decide the map pack, pages in both languages second, links every month because Houston competitors never stop.
Map-pack position across a grid of your service area, profile, citations, reviews, Spanish presence, site speed, competitor pages, and what AI assistants say when someone asks for a provider in your part of Houston.
Categories, service areas, photos, hours and both-language fields corrected. Call and form tracking live. Core Web Vitals fixed.
A page per service and per suburb, in English and Spanish where your market needs it, with schema and navigation links.
Review workflow connected to your software in both languages; citations corrected and Houston listings added.
Links from Houston chambers, associations, community organisations and press; monthly content and seasonal pages.
Map position by suburb, calls and forms from search by area and language, reviews earned, AI mentions.
Houston search
More than a third of Houston households speak Spanish at home, and a large share of searches for lawyers, dentists, contractors and clinics are made in Spanish. Google serves those searches from the same Google Business Profile and the same pages, which means a business with no Spanish-language presence is invisible to a third of its market.
The immigration firms we work with rank in both languages because the profile, the reviews and the pages do. The same approach works for any Houston business whose customers search in Spanish.
Service area
Your service area decides the pages. A firm that serves the whole metro gets area pages for the suburbs its clients come from; a single-location practice gets its neighborhood and the ones around it.
Case Studies
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.
Keywords like “attorney firms near me” and “law offices” were managed for cost efficiency across a $1.65M ad spend, connecting the firm directly with clients ready to call.
We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.
Generic vs. specialist
A metro-wide SEO package versus a plan built for your part of Houston.
Everything you need to know
Houston’s local results change every few miles. A firm in the Galleria that wants clients from Katy and Sugar Land needs pages for Katy and Sugar Land, reviews from clients who live there and a profile whose service area says so. The “Houston SEO” keyword most agencies sell is searched by agencies, not by clients.
Houston law, aesthetics and home services are among the most expensive local categories in the country, and the firms at the top publish, earn reviews and build links every month. A plan that does less than that holds position at best. We size the plan to the category after the audit and say plainly what it will take.
A third of Houston households speak Spanish at home. Spanish pages written for search, Spanish reviews and profile fields in both languages are the difference between ranking for the whole market and ranking for two thirds of it. Our Houston immigration clients rank in both.
When someone asks ChatGPT or Google AI for an immigration lawyer in Pasadena or an AC company in Cypress, in either language, the answer is built from the Google Business Profile, reviews, citations and the pages that state plainly what you do and where. Consistent facts and specific area pages are what get a business named. We track the answer monthly for the suburbs you serve.
A Houston business usually comes to us after one of two experiences: a big Houston SEO agency that assigned a junior account manager and a template, or a freelancer who built links and disappeared. Our Houston SEO services are run by the same small team from the audit onward, the strategies are written for your market rather than copied across clients, and reputation management, local SEO and the website are handled together because for a Houston business they are one problem. Results are reported monthly against the budget you set.
Where you must be listed
Where Houston customers check a business and where Google and AI assistants read. Name, address, phone and hours must match on every one.
Free audit
Free, about a week, and the first month’s task list if you go ahead.
Related services
Most local clients add one or two of these to the SEO plan.
The full SEO plan every city page sits inside.
Learn more ↗Map pack, Google Business Profile, citations and reviews.
Learn more ↗Get named by ChatGPT, Perplexity and Google AI.
Learn more ↗Fast bilingual WordPress sites built for Houston searches.
Learn more ↗Search and Local Services Ads while SEO builds.
Learn more ↗The review workflow behind the map pack.
Learn more ↗Other cities
Campaigns are run from Fort Collins for businesses across the United States.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run SEO for Houston businesses since then, including Vega & Associates and Herrera Law Firm, two Houston immigration firms, and the Pearland Neighborhood Center. She reviews this page whenever Google changes how it treats local business listings or AI answers.
Houston SEO FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Fort Collins, Colorado. We have run SEO for Houston businesses for years, including two Houston immigration law firms whose results are on this page, and we work with Houston clients by video and phone with the account, site and profile shared.
By putting it in the map pack for the parts of the metro it serves, ranking service and area pages for the searches Houston residents make in English and Spanish, earning reviews that name the service and the suburb, and getting AI assistants to name it. Calls and forms are tracked to the area, language and search that produced them.
Map-pack movement usually shows within 30 to 60 days once the profile is corrected and reviews start. Area pages for specific suburbs often rank within two to four months. Competitive categories such as personal injury, immigration, med spas and HVAC across the metro build over six to twelve months and need sustained work to hold.
If your customers search in Spanish, yes. A third of Houston households speak Spanish at home, and Google serves those searches from your profile and pages. Spanish pages are written for search, not machine-translated.
A flat monthly rate fixed after the free audit, no contract. Houston law, aesthetics and home services are competitive enough that the plan is larger than in smaller markets; the audit gives you the number and the reasoning before you commit.
No. One client per category per service area, so the work is never split between two businesses competing for the same map pack. Our Houston immigration clients serve different parts of the metro.
Yes. Houstonians now ask ChatGPT and Google AI for providers in both languages, and the answer draws on the Google Business Profile, reviews, citations and area pages. It is included in every plan and tracked monthly.
Vega & Associates holds an 81% share of local voice for “immigration attorney” across a 13×13 grid of the metro, with call clicks up 80% year over year. Herrera Law Firm counted more than 2,000 calls in a year from Google Maps alone. The screenshots are on this page.
Yes. aStash has a Houston office at 2323 S Voss Rd, #640, Houston, TX 77057, phone (713) 955-7240, open Mon – Fri, 9 AM – 5 PM, with in-person meetings by appointment. Headquarters is at 19 Old Town Square, Ste 238, Fort Collins, CO 80524. Most of the work happens in your Google Business Profile, your site and the shared account, so the office is for meetings, not a requirement.