A strong Search Engine Optimization strategy can improve revenue for any business, but it can really work wonders when a business is starting from scratch. Our client, a local sewer and water repairs company, had no online presence before we started. Through SEO, we were able to generate a huge number of contact inquiries, resulting in a major boost to the client’s revenue. Our SEO strategy involved driving conversion through the expansion of high-value online exposure.

As you can see, we were able to increase organic traffic dramatically, and achieve a very high traffic value (what it would cost to achieve similar results throu gh continual paid advertising methods). Our methodology for increasing organic traffic involves generating unique content, titles, descriptions, and tags that bring in users through relevant search results. You can see the extent to which we expanded our client’s keyword base, and the corresponding traffic value below.

For a local business, we want not only to increase organic traffic, but to improve keyword rankings specific to the client’s operating region.

Through SEO, we were able to improve on our client’s visibility throughout the state, and especially in their base of operations, Denver. Showing up in more searches means greater visibility overall. With improved keyword rankings in relevant areas, you can see the benefits to our clie nt’s online exposure.

Our goal for increased visibility is for users to engage with the website. We can assess that level of engagement by comparing impressions (how much the site appears to users in searches) and clicks (how much users click through to the site).

Over a six month period, we saw large-scale improvement in both regards. Once we’ve achieved a high level of engagement with the website, we want to ensure that we also have a high level of conversion. The next step toward conversion is a high level of contact inqu iries.

Contact inquiries rose dramatically over a two year period, effectively from the time we began our work. This is the kind of active engagement we’re after when we want to increase conversion for a local client. Here’s another look at increased business contacts through 2021.

Finally, we can verify how many users sought out services locally by examining the number of times people looked for our client locally. Since 2019, we’ve seen a general bump in searches, and an uptick in Maps viewings.

We essentially started from scratch with this client to create and promote an online presence. Thanks to our SEO strategy, we were able to boost the number of calls the company received per week and bring in visitors from local area searches. For local clients, these tangible forms of business contact spell success, since they are kind of engagement that ultimately leads to revenue.