SEO company in Dallas, TX
The companies moved to Plano, Frisco and Irving, the families followed, and the searches went with them. A Dallas business that still ranks from downtown is ranking where fewer and fewer customers are. aStash builds SEO for DFW businesses around the corridors where the metro actually lives now, from Fort Collins, Colorado, with two Texas law firms among the results on this page. Flat monthly rate, no contract.
In short
aStash is an SEO company for Dallas, TX businesses, headquartered in Fort Collins, Colorado, with a Houston office at 2323 S Voss Rd, #640, in business since 2017. Every Dallas plan covers the Google Business Profile and map pack, service and neighborhood pages, reviews, citations and AI optimization, at a flat monthly rate with no contract. The free audit comes first and tells you the price before you commit.
| Business | aStash · SEO company Houston office |
|---|---|
| Address | 2323 S Voss Rd, #640 Houston, TX 77057 Get directions ↗ |
| Phone | (713) 955-7240 |
| Hours | Mon – Fri, 9 AM – 5 PM In-person meetings by appointment |
| Service area | Dallas and Downtown & Uptown, Deep Ellum, Bishop Arts & Oak Cliff, Lakewood & East Dallas, Preston Hollow |
| Headquarters | 19 Old Town Square, Ste 238 Fort Collins, CO 80524 (970) 399-9004 |
| Google Business Profile | aStash, Houston · 5.0 ★ on Google ↗ |
Toyota, Charles Schwab, JPMorgan and dozens of other headquarters moved to Plano, Frisco and the Legacy corridor; thousands of families moved with them; and McKinney, Prosper, Celina and Little Elm filled in behind. Google’s local results track that migration precisely: a search for “orthodontist near me” from Frisco shows Frisco practices, and a Dallas practice with a downtown profile and one “Dallas” page is not among them. The same is true in reverse for Fort Worth, Arlington and Mansfield, which have never searched Dallas for anything.
The arriving families search like newcomers everywhere: a dentist, a pediatrician, an AC company, a church and a school-adjacent everything in the first month, often in Spanish, increasingly through an AI assistant. The businesses that win them have a page for the suburb the family moved to, reviews from neighbors, and a profile whose service area says so.
aStash builds Dallas SEO around the corridors where DFW lives now: a Google Business Profile with service areas drawn around the suburbs you serve, suburb pages written with real detail in English and Spanish, reviews that name the suburb, citations and links from DFW sources, newcomer and hail-season content timed to the calendar, and the structured facts that get ChatGPT and Google AI to name your business. Two Texas law firms on this plan hold an 81% share of local voice and 21,400 conversions respectively; the screenshots are on this page.
Numbers
Both are Texas aStash clients; the same plan is run for Dallas businesses.
Vega & Associates figures from Local Falcon and Search Console; Herrera Law Firm figure from the owner’s Google review of aStash.
Who is searching here
These are the industries where most of our Texas clients are. Each page explains what changes for that industry.
Personal injury, family, immigration and criminal defense firms in one of the most competitive legal markets in the country.
Learn more ↗Year-round demand across a metro that runs on air conditioning.
Learn more ↗Roofers, remodelers and builders in a hail-prone, fast-building metro.
Learn more ↗Practices from Uptown to Frisco competing for families.
Learn more ↗Among the most competitive aesthetic markets in the country.
Learn more ↗Carriers, brokers and couriers around one of the largest inland ports in the country.
Learn more ↗Lawn, irrigation and tree care across sprawling suburbs.
Learn more ↗Independent shops along every freeway in a city that drives everywhere.
Learn more ↗What we do
What a Dallas SEO plan includes, built for a metro that lives in its suburbs.
Why it is hard
DFW businesses that are invisible in local search usually share the same mistakes.
How we do it
Move the profile to where the customers are, build the suburb pages, then follow the DFW calendar.
Map-pack position checked from Plano, Frisco, Irving, Arlington and Fort Worth, not downtown Dallas; profile, citations, reviews, Spanish presence, site speed, competitors, and what AI assistants say when someone in each suburb asks for a provider.
Service areas redrawn around the corridors you serve; categories, description and both-language fields corrected; call and form tracking live; Core Web Vitals fixed.
A page per suburb with real detail, in English and Spanish where needed, with schema, linked from the navigation and service pages.
Review workflow connected to your software with suburb prompts; citations corrected; chamber, association and ISD partner listings added.
Hail, heat and freeze pages a month ahead; newcomer guides; links from sponsorships, associations and DFW press, every month, because DFW competitors never stop.
Map position by suburb, calls and forms from search by suburb and language, reviews earned, AI mentions.
DFW search
North Texas gets hit by hail every spring, and within hours of a storm the searches for “roof repair near me”, “hail damage roofer Frisco” and “storm damage contractor McKinney” spike from the exact suburbs the storm crossed. The roofers in the map pack for those suburbs that afternoon book the season. The rest chase storm-chaser competitors for weeks.
The same pattern runs through DFW home services: the first hundred-degree day for HVAC, the first freeze for plumbers. The plan publishes the seasonal page a month ahead, builds the suburb pages it points to, and has the reviews in place before the storm.
Service area
Your service area decides the pages. A business that works the whole Metroplex gets area pages for each suburb it serves; a single-location practice gets its neighborhood and the ones around it.
Case Studies
Screenshots straight from Google Business Profile, Search Console, Ahrefs and Google Ads for aStash clients. No projections, no mock data.
Vega & Associates, year over year on Google Business Profile. Across a 13×13 grid covering 8 miles of Houston the firm averages position 3 on the map.
Keywords like “attorney firms near me” and “law offices” were managed for cost efficiency across a $1.65M ad spend, connecting the firm directly with clients ready to call.
Their quick responses and speed to final product. They were always ready to help and delivered exactly what we asked for.
Generic vs. specialist
A downtown-Dallas plan versus a plan built for the suburbs where DFW lives.
Everything you need to know
Collin and Denton counties added more residents in a decade than most American cities hold, and corporate headquarters moved with them. A Dallas business whose profile, pages and reviews still point downtown is optimised for a metro that no longer exists. Redrawing the service area and building the suburb pages is the first and largest gain in DFW local search.
Tarrant County has its own downtown, its own map packs and its own customers who do not search Dallas for anything. A business that serves both sides of the Metroplex needs separate pages, reviews and service areas for each, and the “DFW” keyword most agencies sell is searched by agencies, not by customers.
Hail in spring, triple digits in summer, hard freezes in winter: North Texas home services run on a weather calendar, and the searches spike from the suburbs the storm or the heat wave crossed. Pages published a month ahead, pointing to suburb pages that already exist, take the first wave every year.
When a family that just moved to Frisco asks ChatGPT or Google AI for a dentist, in English or Spanish, the answer is built from profiles with the right service areas, reviews that name the suburb, and pages with real local detail. Consistent facts and specific suburb pages are what get a business named. We track the answer monthly for the suburbs you serve.
Dallas SEO results are easy to fake with vanity metrics: impressions, keyword counts, domain scores. The numbers that matter to a Dallas business are calls, booked appointments, quote requests and the share of local search you hold against the competitors down the street. Every Dallas SEO agency on your shortlist should be able to show those numbers from a real client. Ours are on this page, with the screenshots behind them, and the same report format is what you receive every month, alongside reputation management and the internet marketing channels that feed it.
Where you must be listed
Where DFW customers check a business and where Google and AI assistants read. Name, address, phone and hours must match on every one.
Free audit
Free, about a week, and the first month’s task list if you go ahead.
Related services
Most local clients add one or two of these to the SEO plan.
The full SEO plan every city page sits inside.
Learn more ↗Map pack, Google Business Profile, citations and reviews.
Learn more ↗Get named by ChatGPT, Perplexity and Google AI.
Learn more ↗Fast bilingual WordPress sites built for DFW searches.
Learn more ↗Search and Local Services Ads while SEO builds.
Learn more ↗The review workflow behind the map pack.
Learn more ↗Other cities
Campaigns are run from Fort Collins for businesses across the United States.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has run SEO for Texas businesses since then, including Vega & Associates and Herrera Law Firm, two Houston immigration firms, and the Pearland Neighborhood Center. She reviews this page whenever Google changes how it treats local business listings or AI answers.
Dallas SEO FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Fort Collins, Colorado. We have run SEO for Texas businesses for years, including two Texas law firms whose results are on this page, and we work with DFW clients by video and phone with the account, site and profile shared.
If you serve the suburbs and want calls from them, yes. Google ranks a Frisco search with Frisco pages, and the customers moved there. The downtown presence stays; the suburb pages are added.
Yes, as its own market. Fort Worth, Arlington and Tarrant County get their own pages, reviews and profile service areas because their map packs are separate from Dallas’s.
Redrawing the service area shows in the map pack within 30 to 60 days. Suburb pages often rank within two to four months. Competitive categories such as personal injury, aesthetics and roofing across the Metroplex build over six to twelve months and need sustained work to hold.
If your customers search in Spanish, yes. A third of Dallas households speak Spanish at home. Spanish pages are written for search, not machine-translated.
A flat monthly rate fixed after the free audit, no contract. DFW law, aesthetics and home services are competitive enough that the plan is larger than in smaller markets; the audit gives you the number and the reasoning before you commit.
No. One client per category per service area, so the work is never split between two businesses competing for the same map pack.
Vega & Associates holds an 81% share of local voice for “immigration attorney” across a 13×13 grid of its metro. Herrera Law Firm counted more than 2,000 calls in a year from Google Maps alone. A Texas law firm’s Google Ads account produced 21,400 conversions from 4.51 million impressions. The screenshots are on this page.
Our nearest office is in Houston at 2323 S Voss Rd, #640, Houston, TX 77057, phone (713) 955-7240, open Mon – Fri, 9 AM – 5 PM, with in-person meetings by appointment. Headquarters is at 19 Old Town Square, Ste 238, Fort Collins, CO 80524. Most of the work happens in your Google Business Profile, your site and the shared account, so the office is for meetings, not a requirement.