One keyword per page, decided before design
The sitemap is a keyword map. Design follows it, not the other way round.
Web design company in Boulder, CO
Boulder web design company for customers who check the footnotes
Boulder customers read a website the way they read a paper: they look for the credentials, the numbers, the sources and the reviews before they believe the headline. Alpine Research Optics, a Boulder laser-optics manufacturer whose customers are engineers, runs on a site aStash designed and built for exactly that reader. We build custom WordPress and WooCommerce sites for Boulder businesses from Fort Collins, forty minutes north: evidence-first, fast on a phone, planned around East County as well as the city. Fixed project price, thirty days of fixes.
0Boulder manufacturer in our web design portfolio, built for engineers
0minutes from our Fort Collins office to Pearl Street
0days of fixes included after every launch
Web design in Boulder01
A Boulder website is judged by people who verify. It has to show its work.
0case studies in our portfolio, each with the numbers behind the site
Boulder has more PhDs per block than almost anywhere in the country, and its customers shop accordingly. A Boulder family choosing a contractor checks the license on the state site, the insurance, the BBB record and the reviews in full; a Boulder company choosing a supplier reads specifications and certifications before it reads a tagline. A site that makes claims without evidence loses here faster than anywhere else on the Front Range.
Alpine Research Optics taught us the Boulder reader. Its customers are optical engineers at labs and companies around the world, and the site aStash built gives them specifications, capabilities, certifications and a request-for-quote path without a sales pitch in the way. The same discipline applies to a Boulder dentist, remodeler or law firm: credentials stated and linked, numbers next to claims, reviews with specifics, and nothing the reader cannot check.
Google and the AI assistants are the same kind of reader. They reward speed on a phone, one subject per page, schema that states what and where you are, and facts plain enough to cite. Every aStash site is custom WordPress or WooCommerce, written before the design is approved, tested on a throttled phone, launched with redirects, schema and Search Console in place, and covered by thirty days of fixes.
Boulder websites
Alpine Research Optics: a site built for engineers who read specifications
Alpine Research Optics makes laser optics in Boulder for customers who search by wavelength, coating and tolerance and expect to find a specification, not a slogan. The site aStash built organises capabilities and products the way an engineer looks for them, states certifications where a purchasing manager checks, and makes the quote request the obvious next step.
Boulder’s consumer businesses face the same reader in a different coat: the parent who checks a dentist’s credentials, the homeowner who reads a contractor’s insurance certificate. We design for the person who verifies.
0Boulder manufacturer whose engineers read the site before they call
- 01Specifications before slogansOrganised the way the buyer searches
- 02Certifications where they are checkedStated, linked, kept current
- 03The next step obviousA quote request or a call on every page
- 04Fast for a global audienceTested on a throttled connection, hosted for speed
Web design services
Website design services for Boulder businesses
One team designs, writes, builds, tests and launches. Each service has its own page with what is included and how it is priced.
Website redesign
Every old URL mapped and redirected before launch, content and metadata migrated, Search Console watched for a month afterwards.
Learn more ↗Landing pages and funnels
One page, one offer, one call to action, with variants tested and the cost per lead tracked for every campaign.
Learn more ↗ADA compliance
WCAG 2.1 AA: contrast, keyboard navigation, labels, alt text and structure, with a statement and a retest after changes.
Learn more ↗Web content writing
Copy written for search, for buyers and for the AI assistants that quote plain answers, finished before the design is approved.
Learn more ↗User experience testing
Real users, session recordings and a prioritised list of what to fix, before launch and after.
Learn more ↗Hosting and maintenance
Managed hosting tuned for speed, monthly updates, daily backups, security monitoring and change hours on a flat rate.
Learn more ↗Who we build for here
The Boulder industries we build websites for most
Each page explains what a Boulder business in that industry needs from search; the site is built to carry it.
Construction & remodeling
Remodelers and builders working Boulder, Louisville, Lafayette and Longmont.
Learn more ↗Counselors & therapists
Practices serving students, families and a community that researches care carefully.
Learn more ↗Dentists & orthodontists
Practices in North Boulder, Table Mesa, Gunbarrel and East County.
Learn more ↗Law firms
Family, estate, employment and injury firms serving Boulder County.
Learn more ↗Electricians & HVAC
Heat pumps, solar and panel upgrades in a county electrifying fast.
Learn more ↗Landscaping
Xeriscape, irrigation and tree care in a water-conscious city.
Learn more ↗Chiropractors & wellness
One of the densest wellness markets in the country.
Learn more ↗Veterinarians
A city of dogs, trails and demanding pet owners.
Learn more ↗What makes a site convert
Six things we check before a Boulder page is called finished
Pretty is easy. A page that turns a visitor into a call has to pass all six.
Schema on every page type
LocalBusiness, Service, FAQ, Product and Review markup, so Google and AI assistants read the page the way you mean it.
Accessibility from the start
Contrast, keyboard navigation, labels and alt text to WCAG 2.1 AA, which is also what Google rewards.
Forms that fit one screen
Three fields, a clear button, a thank-you page that tracks the conversion.
Hosting measured, not assumed
Server response time is the first Core Web Vital; the hosting is chosen and tuned for it.
Training, then a care plan
You can edit the site on launch day. After thirty days of fixes, the care plan handles the rest.
Local work
Websites we built for Boulder and Front Range businesses
A Boulder optics manufacturer, a precision-optics company, an engineering firm, a law firm, a software company and a sustainable store. Different buyers, same discipline: show the evidence, make the next step obvious.
Web Design · SEO · Technical SEOAlpine Research Optics ↗A laser optics manufacturer that wanted quality contacts, not traffic
SEO · Link Building · Technical SEOPFG Optics ↗88% more impressions and 147% more clicks for a precision optics manufacturer
Web Design · WordPress · ContentMWB Engineering ↗An engineering firm homepage, in two palettes
Web Design · SEO · Local SEOLoomis & Greene ↗5× more leads for a Colorado law firm, on SEO alone
Web Design · WordPressKiinja ↗A product site that explains the software in plain language
Web Design · Ecommerce · SEOElle & Reese ↗From 0–2 orders a month to 15–20+ after a Squarespace-to-WordPress move
How we build
From brief to launch in six stages, for a Boulder business
A fixed sequence with a review at every stage, so you always know what is next, what it costs and when it ships.
01/ 06
Brief and quote
Week 1
Scroll to follow the build
- 01Week 1
Brief and quote
A discovery call, a look at your current site and rankings, and a written brief with a fixed quote and the goals the new site has to hit.
- Discovery call
- Written brief
- Fixed quote
- 02Week 1 – 2
Keyword map and wireframes
The sitemap is drawn as a keyword map, one page per search, and wireframed before any colour is applied, so structure is decided on paper.
- Keyword per page
- Sitemap
- Wireframes
- 03Weeks 2 – 4
Design in your brand
The homepage and each page type are designed for the phone first, reviewed with you twice and refined.
- Phone-first design
- Two reviews
- Every page type
- 04Weeks 4 – 7
Build, copy and photos
Built in WordPress with editable blocks; copy written for search and buyers; photos produced or selected and optimized; forms, tracking and schema connected.
- WordPress build
- Copy and photos
- Schema and tracking
- 05Week 7 – 8
Test, redirect, launch
Speed, accessibility, forms, redirects and metadata tested on real devices; old URLs redirected; sitemap submitted; Search Console watched for a month.
- Real-device tests
- Redirects
- Search Console
- 06After launch
Warranty, then care
Thirty days of fixes and changes, then an optional flat-rate care plan with hosting, updates, backups, security and monthly hours.
- 30-day warranty
- Care plan
- Monthly hours
Where our clients are
Boulder neighborhoods and nearby towns we build location pages for
A site for a Boulder business that serves these places gets a page for each, with real detail, so it ranks there as well as in Boulder.
Downtown & Pearl StreetUniversity HillNorth BoulderSouth Boulder & Table MesaGunbarrelEast BoulderLouisvilleLafayetteSuperiorErieLongmontBroomfieldNiwotNederlandLyons
Numbers
What our websites produce
Figures from aStash clients; the method is the one on this page.
Sewer Experts · Plumbing, Denver CO
0ranking keywords from a site we built, then ranked$200K to $2M+ a year in two years
845keywords
1,032calls a month
129form leads a month
Brown Interiors · Pearland TX
0products on a store kept above a 70% speed score
Elle & Reese · Denver CO
4-5organic online orders a week, from none
Typical business site
0weeks from discovery call to launch
Every site
0percent mobile-responsive, every page
Every launch
0days of fixes included
Clients named are aStash clients; figures from their stores, Search Console and reviews.
Template vs. custom
What a Boulder business gives up with a page builder, and keeps with a custom build
Wix, Squarespace and off-the-shelf themes are fine for a hobby site. For a business that competes on search, the difference shows within a year.
Template or page builder
aStash custom build
The brief
A phone call and a template
A written brief, a sitemap and wireframes before design
Page count
Whatever the template has
A page per service and per area you serve
Speed
Whatever the theme allows
Measured on a throttled phone and fixed before launch
Schema and tracking
Maybe later
Part of the build
Accessibility
Ignored
WCAG 2.1 AA basics on every page
Care
A support ticket
A flat-rate plan with monthly hours and a person who knows the site
The game changer for us was how much they care about you and your brand. We are happily surprised by how much they put into every detail.
Co-FounderSeren★★★★★ Verified on Clutch
Read all reviews
Everything you need to know
Web design in Boulder: what makes it different, and what we do about it
Design for the verifier
Boulder customers do not take the headline’s word for it. Every service page we build for a Boulder business carries its evidence: licenses and certifications linked to their registries, numbers next to the claims they support, reviews with specifics, photos of real work. The design makes the evidence easy to find on a phone, which is where it is checked.
East County is part of the plan
Louisville, Lafayette, Superior and Erie have their own map packs, and the Marshall Fire rebuild gave them years of specific searches about permits, codes and contractors who had done it before. A Boulder site that serves East County gets a page per town with that detail, designed with the same care as the homepage.
The CU calendar shapes the pages
Thirty-five thousand students arrive in August and leave in May. Sites for businesses that serve them get landing pages for move-in, move-out, parents’ weekend and graduation, built once and republished a month ahead every year.
Choosing a Boulder web design company
Most Boulder web design companies sell a template with your logo and a page-builder license, and most Boulder businesses find out later that the site is slow, cannot be moved and does not rank. The Boulder web designers worth hiring plan the pages from search demand, write the copy before the design is approved, build on a platform you own and measure the site in calls and orders. When you compare a Boulder web design agency against another, ask who writes the copy, who owns the hosting and files, and whether the SEO is part of the build or a later invoice.
Packages
Three ways to build with aStash in Boulder
Every project is quoted as a fixed price after a short discovery call. These are the three shapes most projects take.
Launch
A credible, fast first site for a new business or a small firm, with the essentials done properly.
- Custom WordPress design
- Home, services, about, contact, lead form
- Copy written or edited
- Speed, mobile and SEO foundation
- 30-day warranty
Business
For a business that competes on search: service pages, location pages and the resources that rank.
- Everything in Launch
- Service and location pages
- Reviews, case studies, FAQs
- Schema, tracking, Search Console
- Team training
Ecommerce
WooCommerce or Shopify stores with categories that rank and a checkout that converts.
- Everything in Business
- Product and category architecture
- Payments, shipping, tax
- Google Shopping feed
- Email and abandoned-cart flows
Free website audit
What the free Boulder website audit checks
Free, about a week, and the project brief if you go ahead.
- Every claim on the site: evidenced, linked, or bare
- Speed and Core Web Vitals on a mid-range phone
- Mobile layout: what is visible without scrolling
- Pages: a page per service and per East County town you serve, or not
- Copy: whether it says what you do, where, and what it costs
- Photos: real or stock
- Calls to action: phone, form, booking or quote on every page
- Reviews with specifics, placed where they persuade
- Schema, titles, metadata and redirects
- Tracking: calls, forms and chats in Google Analytics
- Accessibility to WCAG 2.1 AA basics
- What Google and AI assistants can verify from the site today
Related services
What Boulder businesses add to a new website
Most clients run one or two of these with the build.
SEO in Boulder
The campaign that turns the new site into a lead source.
Learn more ↗Website maintenance
Flat-rate care: hosting, updates, backups, monthly hours.
Learn more ↗Branding and logo design
Identity and brand guide, built before or alongside the site.
Learn more ↗Web Design in Boulder
Fast WordPress sites that state what Boulder customers check.
Learn more ↗AI Optimization
Get named by the assistants Boulder customers ask first.
Learn more ↗Reputation Management
Detailed reviews, answered, that survive scrutiny.
Learn more ↗Other cities
Web design company pages for the markets where most of our clients are
Sites are designed and built in Fort Collins for businesses across the United States.
Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017 and has led the design and build of websites for Boulder and Front Range businesses including Alpine Research Optics, Loomis & Greene and Elle & Reese. She reviews this page whenever Google changes how it measures site speed, mobile layout or AI answers.
Boulder web design FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How close is aStash to Boulder?
Forty minutes. We are based in Fort Collins and meet Boulder County clients in person for discovery and design reviews whenever it helps.
What Boulder sites have you built?
Alpine Research Optics, a Boulder laser-optics manufacturer whose customers are engineers, is in the portfolio, alongside Front Range businesses from Loomis & Greene to Elle & Reese.
What does evidence-first mean in practice?
Licenses, certifications and insurance stated on the service pages and linked to their registries; numbers next to the claims they support; reviews with specifics; real photos. Boulder customers check all of it, and so do AI assistants before they name a business.
Will the site rank in Boulder and East County?
It is built to: service pages with evidence, town pages for Louisville, Lafayette, Superior and Erie, schema, speed, redirects and Search Console from launch. Competitive categories still take the ongoing SEO plan, which we run from the same team.
Do you redesign existing sites?
Yes. Every old URL is mapped and redirected, content and metadata migrated, and Search Console is watched after launch so the rankings you have are kept.
Can we edit the site ourselves?
Yes. The site is built in WordPress with editable blocks and you are trained on launch. Anything beyond that is covered by the flat-rate care plan.
Do you write the copy?
Yes, or edit yours. Copy is written for search and for buyers before design is approved, so there are no placeholder pages at launch.
What happens after launch?
Thirty days of fixes and changes are included. After that an optional flat-rate care plan covers hosting, updates, backups, security and monthly change hours.