Built the brand
Positioning, logo, palette, type and the rules that keep every piece consistent.
Branding · Logo Design · Print · Auto repair
A brand with the spirit of old Americana, built for a modern shop
High Plains Automotive Specialists have served Northern Colorado since 1991. aStash created a brand identity that embodies old-Americana muscle-car aesthetics with a modern, professional look: mood boards, logo versions, palette, typography, business cards and a website built on the new identity.
BrandingLogo DesignPrintWeb Design
2023
1991a shop with 30+ years represented in the mark
Mood boardsthree directions before the final logo
Full systemlogo, palette, type, cards, web
Webthe identity carried onto every page
The Design
Screen by screen
The design
Desktop, tablet and phone
High Plains Automotive Specialists website1 / 10 · click the image to view full size
What we did
The work behind High Plains Automotive Specialists, service by service
Designed the logo
Concepts, refinement and final files in every format the client needs.
Designed the print
Business cards, brochures and signage in the same system.
Designed and built the site
Wireframes, design, copy placement, build and launch on a fast WordPress foundation.
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