Lead generation
Instant forms or landing pages for quotes, consultations and bookings, with leads delivered to your inbox or CRM in real time.
Social Media Advertising
Paid social campaigns measured in leads and sales, not likes
Boosting posts is not advertising. Real paid social means the right audiences, creative built for the feed, landing pages that match and tracking that tells you what each lead cost. We run it on Meta, TikTok and LinkedIn with weekly optimization and a monthly report.
Facebook & InstagramTikTokLinkedInRetargeting
+212.8%link clicks for a retail client
$0.59cost per link click
1.10%click-through rate, up 55.2%
97days of audience and creative testing
Audiencesfrom your customers and visitors
Weeklycreative tests
Flat feenot a percentage of spend
Leadsand sales reported, not likes
The short version01
Where paid social earns its budget
Social ads reach people who are not searching for you yet. That is their strength and their trap. Done well, they put your offer in front of the exact people most likely to need it, warm them up and bring them back until they act. Done badly, they buy attention from everyone and conversions from no one.
Our campaigns start with the audience: your customer list, your website visitors, lookalikes built from your best buyers, interests and locations that match how you sell. Creative is made for the feed, tested in several versions and refreshed before it wears out. Every ad lands on a page built for it, and every call, form and purchase is tracked back to the ad that produced it.
On a retail account, 97 days of audience and creative tuning lifted link clicks 212.8% and click-through rate 55.2% while every click stayed under 60 cents.
How we run campaigns
Audience first, then creative, then the budget
A social campaign is only as good as who sees it. We build audiences from your customer list, your website visitors and lookalikes of your best buyers before we write a single ad, then layer in interests and locations that match how you sell.
Creative is tested in small sets: three or four versions of the image and copy, a week of data, keep the winner, test again. Budget follows the ads that convert, not the ones that get likes.
$0.59cost per link click on a retail account
- 01Retargeting and lookalikesyour visitors and buyers, and people who look like them
- 02Creative tested weeklyimage, headline and offer variants rotated on data
- 03Conversion tracking firstpixel, events and lead forms verified before spend
Audience and creative
Link clicks after 97 days of campaign tuning
A retail client’s paid social, same budget, after audience and creative fine-tuning.
Retail client · link clicks
Previous period985
3.1×
After tuning0
+212.8%link clicks
0CTR, up 55.2%
$0.59cost per link click
Previous-period figure derived from the reported +212.8%.
Retail Campaign Results
Same budget, three times the clicks
Retail client, 97-day optimization period.
Link clicks
3,081 clicks, up from the previous period
Click-through rate
1.10% CTR after creative and audience testing
Cost per click
Every click under a dollar for the full period
What We Run
Six campaign types
Sales and catalog ads
Dynamic product ads from your catalog, retargeting shoppers with what they viewed and prospecting with your best sellers.
Local awareness
Radius-targeted campaigns for storefronts, restaurants and service areas, with directions, calls and messages as the goal.
Retargeting
Website visitors, video viewers, past customers and engaged followers brought back with offers matched to what they did.
Video and reels campaigns
Short vertical video built for Instagram Reels and TikTok, where attention is cheapest right now.
Promotions and launches
Short, high-intensity campaigns for sales, events, new locations and product launches, with urgency built into the creative.
Selected work
Projects like yours, done for real clients.
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Web Design · Security · ContentFront Range Pool Table Company ↗Malware removed, site redesigned, game room sales up
Web Design · SEO · BrandingGasana Law Firm ↗A fresh brand, a new site and monthly SEO for an immigration attorney
Branding · Packaging · IllustrationSeren CBD ↗A calm, premium brand for a crowded CBD market
Results
Three times the clicks at the same budget
Retail social campaign, 97 days of audience and creative fine-tuning.
+212.8%link clicks, 3,081 in the period
0click-through rate, up 55.2%
$0.59cost per link click
97 daysfrom first test to these numbers
Results
Three times the clicks at the same budget
On a retail account, 97 days of audience and creative tuning lifted link clicks by 212.8% to 3,081 and raised click-through rate 55.2% to 1.10%, while the cost per link click stayed at 59 cents.
Reporting shows cost per lead and cost per sale, not reach. Management is a flat monthly rate, never a percentage of your ad spend, so our incentive is your return.
+212.8%link clicks after 97 days of tuning
- Flat management feenot a cut of your ad budget
- Reported on leads and saleswith the ad and audience that produced each
- Facebook, Instagram, LinkedIn, TikTokthe platforms where your buyers actually are
Campaign Set-up Checklist
What is in place before the first dollar is spent
- Meta pixel or TikTok pixel installed and verified
- Conversions API connected for accurate tracking
- Standard events mapped: lead, purchase, contact, schedule
- Customer list uploaded and matched
- Website and engagement audiences built
- Lookalike audiences from best customers
- Campaign structure by objective and funnel stage
- Three to five creative variants per ad set
- Landing page matched to each ad
- UTM parameters and Analytics goals set
- Budget pacing and bid strategy agreed
- Reporting dashboard shared with you
Boosting vs Advertising
The difference in practice
Boosted posts
- ✕One post, one audience, no landing page
- ✕No pixel, so no idea what a lead cost
- ✕Same creative until it stops working
- ✕Budget spent in a day with no pacing
- ✕Likes reported as results
Managed campaigns
- ✓Campaigns by objective: awareness, retargeting, leads
- ✓Pixel and conversions API tracking every lead and sale
- ✓Creative tested weekly and refreshed before fatigue
- ✓Budget paced and shifted to winning ad sets
- ✓Cost per lead and return on spend reported monthly
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
★★★★★Verified on Clutch
“The amount of work they put in was impressive. We have received great feedback from the customers about our website and signed up over 500 people. Everything was delivered on time.”
KQ CoursesManager
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How much should I spend on social ads?
Enough to get statistically useful data, which for most local businesses starts around a few hundred dollars a week per campaign. We recommend a starting budget after a call and scale what works.
What is your management fee?
A flat monthly rate based on the number of platforms and campaigns, agreed up front. It does not change with your ad spend and there is no contract.
Do you make the ads?
Yes. Static, carousel and video creative is designed and written by our team in your brand, with several variants to test.
How do you track leads from social ads?
Pixel and conversions API on your site, standard events for forms, calls, purchases and bookings, and UTM tracking into Google Analytics 4. You see cost per lead, not just clicks.
Which platform is best for my business?
Facebook and Instagram for most local and retail businesses, TikTok for younger consumer audiences and visual products, LinkedIn for B2B and professional services. We often start on one and expand.
How quickly will I see results?
Clicks and engagement immediately. Reliable cost per lead takes two to four weeks of data and testing. Results compound as audiences and creative are refined.