Project Information

Website browninteriors.com

Type of Service: Web Design | SEO | PPC | Branding | Social Media

Industry: Retail | Ecommerce

Location: Pearland, TX

About the Client:

Brown Interiors is a furniture store and interior design studios. This family-owned local business has grown to over three hundred vendors and several million dollars in sales. They work with commercial and residential spaces. After establishing a strong presence in the community, the founder was looking to expand into the online market. Therefore, business would find more ways to bring in clients besides the usual print and word-of-mouth advertising.

Goals

Web Design & Development: The initial goal was to move the website to the WordPress platform, creating a more modern and responsive look. The website needed content development, speed optimization, and a user-friendly navigation. The eCommerce development was also included in the initial ideas, which would require adding 40,000+ products that would allow users to shop from their mobile phones and easily search for products. Amazon Store development was also required to sell company vendors’ products at the Amazon Webstore.

 

Marketing: The goal was to develop and maintain all the branding needs. The company needed a full branding package which would help improve their logo, adding search engine optimization to the new website, create customized content, generate advertising campaigns for social media to bring more followers.

Solutions

After the development monthly maintenance is included for website, e-commerce, SEO, social Media and print advertising

  • website prototype compiled taking into consideration a customer’s vision
  • eCommerce custom functionality added, over 40,000 products are uploaded and maintained
  • Social media and print advertising are developed and supported
  • Amazon store with 10,000+ products is created and maintained

Results

Web design & development

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Astash modified Brown Interiors’ logo and created web design with convenient, user-friendly navigation that helped increase user experience, and an elegant appeal suited perfectly for an interior design company. We added a beautiful photo and video portfolio and made a home page with a custom full width video for the background.
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We developed a custom blog platform with 120+ blog posts. Also aStash increased website speed to over 70% on both desktop and mobile. We could achieve this by optimizing backstage code, server load, and all images to make sure user experience exceeds expectations.
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We created a new ecommerce platform with over 40,000 products and 5+ vendors. This fully optimized online store allows users to search and filter products, see their order history, receive payment and shipment notifications, and it is extremely user-friendly! The store includes categories like furniture, home decor, bedding, bath accessories, and much more!

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ecommerce website development & Amazon webstore

Astash set up a Brown Interiors Amazon Store with over 10,000 products and over 3,000 daily sessions. The founder chose a monthly subscription package where we update prices and inventory in both their ecommerce site and Amazon store. We also organize the 20,000+ products, so all the business has to do is process shipments and collect revenue.

 

brand identity & Print Advertising

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Every business knows how important it is to establish an image and maintain their reputation. We helped Brown Interiors develop their brand from designing business cards to choosing keywords for their site.
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Our team designed promotional flyers and magazine ads
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Search Engine Optimization (SEO)

We used multiple email advertising strategies and improved local search results by setting up and maintaining local listings. Astash consistently creates new blog posts for Brown Interiors to continue engaging their customers and maintaining relevance on search engines by adding new keywords and backlinks.

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Google Ads (PPC)

Shopping Ads

Display Ads

 

Social Media Marketing (SMM)

By focusing on social media advertising campaigns we were able to increase Brown Interiors’ followers 3X throughout all social media channels. We developed campaigns for multiple events which increased CTR on Facebook by 350%.

Facebook

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Instagram

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Email Marketing

Mother’s Day Campaign

Easter Sale

Introducing the New Product

Furniture Paint Class

Event Advertising

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