Built the brand
Positioning, logo, palette, type and the rules that keep every piece consistent.
Branding, Packaging & Web Design · CBD & wellness
A calm, premium brand for a crowded CBD market
Seren is a premium CBD brand committed to offering high-quality, natural products designed to promote wellness and relaxation. To stand out in the growing CBD market, Seren needed a strong brand identity and packaging that reflected its values of quality, purity, and calm.
BrandingPackagingIllustrationWeb DesignSocial Media
2023
Full identitylogo, icon, palette, type, illustration
Packaginga label and box for every flavour
Web + socialthe identity carried onto every channel
Mockupsthe 35-post Instagram system that followed
Overview
Branding & packaging design project
Seren is a premium CBD brand committed to offering high-quality, natural products designed to promote wellness and relaxation. The brand aims to provide consumers with a trusted, effective solution for stress relief, pain management, and overall well-being. To stand out in the growing CBD market, Seren needed a strong brand identity and packaging that reflected its values of quality, purity, and calm.
Problem statement
Seren faced the challenge of differentiating itself in a crowded CBD market where many brands offered similar products with little distinction. The lack of a unique brand identity and cohesive packaging made it difficult for Seren to attract and retain customers. The existing branding failed to communicate the brand’s commitment to quality and wellness, leaving an opportunity for improvement in both visual appeal and customer connection.
Defining Seren
The brand identity
The brand identity for Seren was designed to capture the essence of natural wellness, calm, and premium quality. Key components of the brand identity include:
- Logo design – clean, modern sans-serif font for a sleek, professional look; a CBD tag included for flexibility, allowing the logo to be used with or without it.
- Color palette – evolved from the existing brand, brightening the colors for a fresher, more inviting feel.
- Typography – Plantin MT Pro Regular with Neue Haas Unica Regular and Medium.
- The icon design – “infinite, without boundaries” and “framing the scene for new adventures”.
Packaging design
Simplicity and elegance on the shelf
The packaging was designed with simplicity and elegance in mind, aligning with the brand’s focus on wellness and quality. We ensured the packaging complemented the new color palette and logo, making it stand out on shelves while conveying trust and purity.
The updated packaging reflects Seren’s commitment to offering a premium CBD experience, creating an attractive and memorable product lineup.
The Design
Brand, packaging and website, in one presentation
What we did
The work behind Seren CBD, service by service
Designed the packaging
Labels and boxes that carry the identity onto the shelf.
Designed and built the site
Wireframes, design, copy placement, build and launch on a fast WordPress foundation.
Designed the feed
Post templates, a content plan and the campaigns that go with it.
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