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Social Media Ads

Paid social that earns its budget back, scroll by scroll.

Social media ads reach people before they search. aStash builds the audiences, writes and designs the creative, runs the tests and moves the budget every week to the ads that produce sales. For one retail client that meant 212.8% more link clicks at $0.59 each on the same budget.

Facebook & InstagramTikTokLinkedInRetargeting
@yourstore•••
+212.8% link clicks
$0.59 per click
3–5ad variations per audience
Weeklybudget shifted to winners
Meta + TikTokplus LinkedIn where it fits
ROASreported every month
The short version01

Boosting posts is not advertising. Audiences, creative and measurement are.

Most businesses that say social ads do not work have only ever pressed Boost. Real paid social starts with a pixel and conversion API that tell Meta or TikTok what a sale looks like, audiences built from your customers and site visitors, and creative made for the feed rather than a repurposed flyer.

aStash runs the full loop. We design the ads, write the copy, set up tracking, launch three to five variations per audience and shift budget weekly to the winners. Retargeting brings back people who visited and left; lookalike audiences find new people who behave like your best customers.

The report shows what an owner cares about: cost per lead or purchase, return on ad spend and which creative is working. Not reach, not impressions.

The problem

Boosted posts reach people. Campaigns reach buyers.

A boosted post goes to whoever Meta thinks will tap it, which is rarely the person about to buy. Real campaigns start with the pixel and conversions API installed, so the platform learns from purchases and leads instead of likes.

aStash builds audiences three ways: people who already visited or bought, lookalikes modeled on them, and interest and behavior sets for cold reach. Each audience gets its own creative and its own budget line.

+212.8%link clicks for a retail client
  1. 01
    Tracking before spendpixel, conversions API and events verified first
  2. 02
    Three audience layersretargeting, lookalike, cold
  3. 03
    Creative in your branddesigned and written by the same team that runs the ads

97 days of tuning

Three times the clicks at the same spend

A retail client’s Facebook and Instagram campaigns after audience and creative fine-tuning over 97 days.

Retail client · link clicks over the period
Previous period985
3.1×
After tuning0
+212.8%link clicks
0click-through rate, up 55.2%
$0.59cost per link click

Previous-period figure derived from the reported +212.8% to 3,081 clicks.

Retail client, 97 days

Same budget, three times the clicks

Audience and creative tuning on Facebook and Instagram for a retail store.

+212.8%

Link clicks

3,081 clicks to the store after audience and creative changes

+55.2%

Click-through rate

CTR rose to 1.10% as creative was matched to each audience

$0.59

Cost per link click

Every click stayed under a dollar for the whole period

What is included

Creative, targeting, tracking and the weekly work in between

Ad creative

Static, carousel and short video ads designed by our team for the feed, with three to five variations per audience so we can test, not guess.

Audiences

Customer lists, site visitors, engagers, lookalikes and interest stacks built per campaign goal and refreshed as data comes in.

Pixel and conversion API

Server-side tracking so the platform learns from real purchases and leads, not just page views.

Weekly optimization

Budget moved to winning ads and audiences every week, with losing creative replaced before it burns money.

Results

Three times the clicks at the same budget.

Retail client, 97 days of audience and creative testing.

+212.8%link clicks, 3,081 total
0click-through rate, up 55.2%
$0.59cost per link click
+350%Facebook CTR, Brown Interiors events

What you get

Creative tested weekly, budget moved to the winners.

We launch three to five variations per audience, read the numbers every week and shift spend to the ads that produce purchases or leads at the lowest cost. Losing creative is retired, not left to burn budget.

Your report shows cost per result, return on ad spend and the exact ad that is working, with the next round of creative already queued.

$0.59cost per link click, retail social ads
  • Weekly rotationnew creative in, tired creative out
  • Retargeting always onvisitors and cart abandoners brought back
  • Return on ad spendthe number that decides the budget

What changes

From boosted posts to a sales channel

Boosting posts

  • ✕One audience: everyone within 25 miles
  • ✕A post designed for followers, not strangers
  • ✕No pixel, so the platform optimizes for likes
  • ✕Budget set once and forgotten
  • ✕Report: reach and engagement

Managed paid social

  • ✓Separate prospecting, retargeting and customer audiences
  • ✓Creative built for each audience and stage
  • ✓Conversion API feeding purchases and leads back
  • ✓Budget rebalanced weekly to the best ad
  • ✓Report: cost per lead, purchases and return on ad spend

Plans

Sized to your budget and your goal

Management is a flat monthly rate. Ad spend is paid to the platforms directly.

Lead generation

Launch

One platform, two audiences and a retargeting layer for businesses starting paid social.

  • Facebook and Instagram
  • Pixel and conversion API set-up
  • 4 ad creatives a month
  • Retargeting campaign
  • Monthly report
Get a quote ↗
Most popular

Growth

Prospecting, retargeting and customer campaigns across two platforms with ongoing creative testing.

  • Meta plus TikTok or LinkedIn
  • Lookalike and interest audiences
  • 8 ad creatives a month
  • Landing page recommendations
  • Weekly optimization and monthly call
Get a quote ↗
Ecommerce and multi-location

Scale

Catalog, dynamic product and multi-market campaigns with full-funnel creative.

  • Catalog and dynamic ads
  • Video production support
  • 12+ creatives a month
  • Multi-location or multi-market structure
  • Looker Studio dashboard
Get a quote ↗

Client reviews

Rated five stars by the businesses we work with.

5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch

“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”

SerenCo-Founder
★★★★★Verified on Clutch

“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”

Elle & ReeseOwner
★★★★★Verified on Clutch

“Kateryna gave me better explanations than any other web person I have used over the past 20 years. Everything was done very quickly.”

Front Range Pool Table CompanyCo-Founder

FAQ

Straight answers before you call.

Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.

Which platform should I advertise on?

It depends on who buys from you. Facebook and Instagram still deliver the lowest cost per lead for most local and retail businesses. TikTok works for products with visual appeal and younger buyers. LinkedIn is the right choice for B2B services with a high customer value. We recommend one or two to start, never all of them.

How much ad spend do I need?

Enough for the platform to learn, which in practice is a few hundred dollars a week per campaign. We size the budget during the audit based on your cost-per-lead target.

Do you make the ads?

Yes. Design, copy and short video editing are included. You supply product photos or let us shoot and source them.

How is management billed?

A flat monthly rate, not a percentage of spend. Your ad budget goes directly to Meta, TikTok or LinkedIn.

How soon will I see results?

Retargeting campaigns usually produce leads or sales in the first week. Prospecting campaigns need two to four weeks of testing before cost per result settles.

Can you work with my existing ad account?

Yes. We work inside your Business Manager so you own the account, the pixel and the data if you ever leave.

See what a sale should cost you on social.