Market & competitor audit
Who ranks, who advertises and who gets the reviews in your market today, with search volumes and estimated ad costs for the terms that matter.
Digital Marketing Strategy
Stop guessing which channel deserves your next dollar.
A digital marketing strategy from aStash is a written plan, not a slide deck of buzzwords. It tells you which channels to fund, which to pause, what to publish, what to measure and what the first 90 days look like. Every recommendation is tied to a number we can check together.
Week 1audit of every channel you run
Week 2strategy document and budget
90 daysfirst full cycle measured
Flat rateno percentage of spend
The short version01
Most small businesses do not have a marketing problem. They have a sequencing problem.
0day roadmap, dated and owned
You can run Google Ads, post on Instagram, send a newsletter and rebuild the website, and still grow slowly if those things happen in the wrong order or at the wrong budget. A strategy fixes the order. It starts from what your buyers actually search for, where they spend time and how much a customer is worth, then works backwards to the channels that can produce those customers at a price you can live with.
aStash has built these plans since 2017 for plumbers, law firms, retailers, manufacturers and ecommerce stores. The same process took Sewer Experts from $200K to more than $2M a year on organic search alone, and the same discipline keeps Loomis & Greene ranking #1 for 1,045 searches five years in. The plan is the reason the tactics work.
You get the document, the dashboard and a team that can execute every line of it. Or take the plan to your own people. Either way, the thinking is yours to keep.
2017building plans for small businesses since
The problem
Busy marketing is not the same as working marketing.
Most owners we meet are already doing something: a few ads, a post a week, a newsletter when there is time. What they cannot tell us is which of those produced the last ten customers, so every budget decision is a guess.
We start by pulling the real numbers from Google Analytics, Search Console, ad accounts and the phone system, then map them against what your best customers actually did before they called. The gaps between those two pictures are the plan.
- One source of truthevery channel measured against leads and revenue, not reach
- Sequenced, not scatteredthe order in which channels are funded, with the reason for each
- Written for the ownera plan you can read in twenty minutes and hand to anyone
Measured, not promised
One strategy, every channel pulling the same way
Vega & Associates, year over year on Google Business Profile after the strategy put local SEO, content and reviews on one plan.
Vega & Associates · Business Profile, YoY (thousands)before → after
+56%search impressions
+80%call clicks
+43%website clicks
What you receive
Six documents, one decision at a time
Everything is written in plain English and sized for an owner who has 20 minutes, not a marketing department.
Customer & intent map
The questions buyers ask before they call you, grouped by stage, so content, ads and the website speak to each one.
Channel scorecard
Every channel scored on reach, cost per lead, time to results and fit for your business. We tell you what to skip.
Budget & staffing split
A monthly budget by channel and a clear line between what aStash does, what you do and what nobody should bother doing.
90-day roadmap
A dated plan of the first 13 weeks with owners, dependencies and the moment each piece is measured.
KPI dashboard
A Looker Studio dashboard wired to Google Analytics 4, Search Console, Google Ads and your Business Profile so progress is checked, not debated.
Why ours is different
A strategy you can act on Monday
Typical agency deck
aStash strategy
Format
40 slides of frameworks
A written plan, a dated roadmap and a live dashboard
Channel advice
Everything, because everything is billable
Only the channels that can hit your cost-per-lead target
Numbers
Industry averages
Your analytics, your ad account, your market’s search volumes
Ownership
Vague, so the agency stays needed
Every task has an owner and a date, whether it is us or you
Commitment
A 12-month retainer to see any of it
A flat project fee, then month-to-month execution if you want it
Follow-up
None
Quarterly review of what moved and what the next 90 days hold
Selected work
Projects like yours, done for real clients.
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Web Design · Landing Page · SEOJIMGLO Trailers ↗Contact forms up from 20 to 100 a month for a trailer maker
Web Design · SEO · BrandingGasana Law Firm ↗A fresh brand, a new site and monthly SEO for an immigration attorney
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
Branding · Web Design · EcommerceIsidora Flowers ↗Branding and an online flower shop that sells every day
Results
Plans that paid for themselves many times over.
Numbers from aStash client accounts, not projections.
0annual revenue in two years, Sewer Experts
0more conversions for a retail store
0conversions from search for one law firm
0leads for Loomis & Greene
What you get
A plan with a price on every line.
The strategy document names the audience, the offer, the channels in priority order, the monthly budget per channel and the number each one has to hit to keep its budget. Nothing is vague enough to argue about later.
aStash then runs it at a flat monthly rate with no contract. If a channel misses its number two months in a row, the money moves. That rule has turned a Denver plumbing company into a $2M-a-year business on search alone.
0revenue in two years, Sewer Experts
- 0190-day roadmapwhat launches when, and what it has to prove
- 02Monthly scorecardleads, cost per lead and revenue by channel in one page
- 03Quarterly resetbudgets re-cut on results, not on habit
How a strategy gets built
Three weeks from kickoff to a plan you can run
Discovery
A 90-minute call with the owner, access to your analytics, ads and Business Profile, and a review of the last twelve months of numbers.
Research
Keyword, competitor, review and audience research across Google, Maps, Meta and the AI assistants that now answer buying questions.
Plan & presentation
The written strategy, the roadmap and the dashboard, presented on a call and revised once based on your feedback.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Google review
“We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.”
Hector HerreraOwner, Herrera Law Firm
★★★★★Google review
“Our phones are ringing off the hook! Within six months, we were in the top five companies on every search engine. They are one of the best investments we have made.”
Marisa BeaverOwner, Sewer Experts
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How much does a digital marketing strategy cost?
It is a flat project fee quoted after a short discovery call, based on how many channels and locations are in scope. There is no retainer required to receive the plan.
How long does it take?
Three weeks from kickoff to the presentation. Most of the time goes into research, not formatting.
Do I have to hire aStash to execute it?
No. The strategy is written so your own team or another vendor can run it. Most clients keep us for execution because the plan already has our names on the tasks, but that is your choice.
What do you need from me?
About two hours total: a discovery call, access to Google Analytics, Search Console, your ad accounts and Business Profile, and a short review of the draft.
What if my budget is small?
Then the plan gets shorter and more focused. A small budget is exactly when sequencing matters most, because you cannot afford to spend on the wrong channel for six months.
How do you measure whether the strategy worked?
Every plan defines three to five KPIs up front, usually qualified leads, cost per lead and revenue from marketing. The dashboard tracks them weekly and we review them with you each quarter.