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Branding, Web Design & App · Houston, TX

Branding and an online flower shop that sells every day

Isidora Flower & Gift Shop offers a fresh, curated floral experience, where every bouquet and arrangement is crafted with meticulous attention to detail. With a commitment to natural beauty, Isidora uses only pure, untinted flowers, delivering vibrant arrangements that feel alive and authentic. Our team designed a cohesive brand identity, website, and mobile app that capture Isidora’s unique style and values, enhancing the customer journey from browsing to checkout.

BrandingWeb DesignEcommerceSEO
Isidora Flowers shop on a tablet2022
Isidora brand pattern
Same-daydelivery flow built into the shop
SEOorganic growth within the first months
Pink + violeta brand palette designed from scratch
5 ★“There is nothing that they can’t do”

Overview

A brand, a shop and an app for a florist

Isidora Flower & Gift Shop offers a fresh, curated floral experience, where every bouquet and arrangement is crafted with meticulous attention to detail. With a commitment to natural beauty, Isidora uses only pure, untinted flowers, delivering vibrant arrangements that feel alive and authentic. Our team designed a cohesive brand identity, website, and mobile app that capture Isidora’s unique style and values, enhancing the customer journey from browsing to checkout.

Problem statement

Isidora wanted to distinguish itself in a competitive market by emphasizing quality and artistry, but lacked a cohesive brand identity and digital presence to communicate its unique approach. The brand needed a visual identity and digital tools that reflect its commitment to elegance, natural beauty, and personalized service.

Solution

We developed a comprehensive brand identity for Isidora that captures its playful, elegant approach to floristry. Our design solution included a bold logo, a fresh color palette, and a series of custom illustrations that reflect the shop’s natural and vibrant aesthetic. We designed unique stickers, patterns, and other visual assets that add a personal touch and enhance the customer experience, both online and in-store.

Isidora Flowers gift shop and bouquet pages on tablets
The shop on tablets: gifts and bouquets

Branding highlights

Stickers, patterns, colours and Freiggeist

  • Stickers & illustrations – custom illustrations and stickers that capture Isidora’s playful, natural vibe, adding personality and enhancing the brand experience.
  • Patterns & colors – a unique color palette and patterns that complement Isidora’s floral offerings, creating a memorable visual identity across all brand touchpoints.
  • Typography & logo design – a distinctive logo and typography style that convey both elegance and approachability, setting Isidora apart in the floral market: Freiggeist Bold, Regular and Light.
Isidora stickers, color swatches and the Freiggeist typeface
Stickers, palette and typography

Seamless web experience

Browse, order and interact on the go

Our web design for Isidora combines elegance and functionality, with a clean, visually engaging layout that showcases their floral arrangements. Fully mobile-responsive, the site adapts seamlessly to any device, allowing customers to browse, order, and interact on the go. Intuitive navigation, fast load times, and touch-friendly elements ensure a smooth, enjoyable experience that reflects Isidora’s high standards across all digital touchpoints.

Isidora mobile app and shop screens on a phone
The mobile experience: home, product, filters and menu

The Design

Brand, shop and mobile, in one presentation

Isidora Flowers: full-length design presentation

What we did

The work behind Isidora Flowers, service by service

Built the brand

Positioning, logo, palette, type and the rules that keep every piece consistent.

Designed and built the site

Wireframes, design, copy placement, build and launch on a fast WordPress foundation.

Built the store

Products, checkout, shipping and tax set up so orders arrive without a phone call.

Ranked it on Google

Keyword plan, on-page work, technical fixes, content and links, reported monthly.

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