A personal-brand site with class sign-ups and SEO built in from day one

In life coaching you are the brand. aStash interviewed Scott, designed a fully custom site, wrote content for 15+ pages, built class purchase and sign-up, and applied internal SEO on every page plus a press release, paid ads and local directories.

Web DesignSEOContent

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2020

15+pages of custom content

Classespurchase and sign-up on the site

SEOon every page from day one

PRpress release and local directories

The Design

Screen by screen

The design

Desktop and mobile

Scott Koepsell Coaching website – screen 1

Scott Koepsell Coaching website1 / 2 · click the image to view full size

About the Client

About Scott Koepsell Coaching

Scott Koepsell is Denver live coach and an energy healer. Whether you don’t know what you want or have fallen astray from your path, Scott Koepsell teaches and guides you back towards achieving your goals.

Goals

What they needed

In professions like life coaching, you are the brand, and so it is that much more important to have a website that represents you well. Our client needed a new website with content and a solid level of search engine optimization. Along with new content, the site needed to have the functionality to handle people purchasing and signing up for classes. Design the website with personalized content Add payment systems and class signups Integrate basic external optimization Integrate internal search engine optimization

Results

What we delivered

Search Engine Optimization Incorporating SEO into the web design from the beginning really allowed us to take advantage of meta tags, keyword research, page density, and link weight management. Customers can sign up and pay for classes through the website. The client was happy with how the content and design portrayed their work not to mention how fast and smooth the site was.

What we did