Ecommerce Optimization
Most stores do not have a traffic problem. They have a funnel problem: shoppers land, look, add to cart and leave. We measure every step from first visit to paid order, find where buyers drop, and change the page until the number moves.
Ecommerce optimization is the discipline of raising the share of visitors who buy. It is cheaper than buying more traffic, and it compounds: every ad dollar, every ranking and every email you send afterwards produces more orders from the same clicks.
We start with your own data. Analytics, session recordings, heatmaps and checkout funnel reports show where shoppers hesitate. Then we fix the real problems in priority order: slow product pages, missing shipping information, surprise fees at checkout, weak product photos, filters that hide stock, and forms that ask for too much.
For Brown Interiors we rebuilt a 40,000-product catalog so pages load with 70%+ speed scores and shoppers can actually find what they came for. Optimization work is included in every ecommerce marketing plan at a flat monthly rate, no contracts.
Where the money leaks
Most store owners watch the cart and miss the step before it. Shoppers land on a product page, cannot find the shipping cost, the size guide or a clear photo, and go back to Google. That decision happens in seconds, and it happens thousands of times a month on a store with real traffic.
We watch those sessions. Recordings and heatmaps show where the pointer stalls, which questions go unanswered and which buttons are never seen on a phone. Every fix starts with a recording of a real shopper giving up, not a guess.
What We Test
Every engagement begins with a full-funnel audit. These are the checks we run first, because they are where the money usually is.
Measured, Not Guessed
Each change is tied to one of these metrics so you can see which fixes paid for themselves.
Share of product views that become a cart. Moved by photos, price clarity, stock and shipping messages.
Share of started checkouts that never finish. Moved by guest checkout, fewer fields and wallet payments.
Revenue per order. Moved by bundles, free-shipping thresholds, cross-sells and instalment options.
Selected work
Proof from a real store
Rebuilt structure, faster pages and clearer product information for a furniture store with over three hundred vendors.
What you get
Optimization is the only ecommerce work that makes every other channel cheaper. Raise conversion from 1% to 2% and the same ad budget, the same rankings and the same email list produce twice the orders without another dollar of spend.
You receive a monthly report in plain language: what we tested, what won, what it added in orders. The work is included in every aStash ecommerce plan at a flat monthly rate, with no contract and no percentage of revenue.
Typical Findings
Pulled from the audits we run most often. If three of these sound familiar, there is money on the table.
Why aStash
We design, develop and market ecommerce sites, so fixes get built, not just recommended.
How It Works
A fixed monthly rhythm so the store keeps getting better instead of being redesigned every two years.
We install analytics events, recordings and heatmaps, pull your last 12 months of orders and write a prioritized list of fixes with the expected revenue impact of each.
Speed, product page layout, shipping messaging and checkout go live in sprints. Every change is released with a before and after measurement.
We run A/B tests on the pages with enough traffic, keep what wins and send a plain-English report with conversion rate, average order value and revenue per visitor.
Client reviews
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
“We went from receiving no organic online orders to 4-5 per week and those continue to grow. The workflow between our team and theirs was very effective.”
Related services
FAQ
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
It is the ongoing work of raising the share of store visitors who place an order and the value of each order. It covers product pages, search, filters, cart, checkout, speed and the emails that bring shoppers back.
We rank every finding by how many shoppers it touches and how far down the funnel it sits. A checkout bug that affects every buyer comes before a category page tweak. You see the list and the reasoning before anything changes.
Yes. Most of our stores run on Shopify or WooCommerce and our developers build on both daily. We also handle BigCommerce and custom WordPress storefronts.
A flat monthly rate agreed up front, based on the size of the catalog and the amount of development work the audit uncovers. No contracts and no percentage of revenue.
Speed and checkout fixes usually move the numbers within the first 30 days. A/B tests need enough orders to be trustworthy, so stores with more traffic see faster, cleaner results.
Yes, collaborator access to the store and read access to Google Analytics, Search Console and your ad accounts. We document every change so you always know what was done and why.