Product pages that answer questions
Photos, variants, specs, shipping times, reviews and related products arranged in the order shoppers need them.
Ecommerce Web Design
Online stores designed to turn browsers into orders
A store is not a brochure with a cart bolted on. Product pages, search, filters, checkout and shipping all have to work together, on a phone, in under three seconds. We design and build WooCommerce and Shopify stores that do.
WooCommerceShopifyCheckout optimizationProduct SEO
WooCommerceor Shopify, your choice
Guestcheckout by default
Shoppingfeed ready at launch
30 dayswarranty after launch
The short version01
Built for catalogs of ten products or forty thousand
0products on one store we built
Brown Interiors sells more than 40,000 products through a WooCommerce store we designed and built, with speed scores above 70% and a Google Ads cost per click of eight cents on top of it. The same approach scales down to a boutique with a dozen items: fast pages, clear product information, a checkout that does not get in the way.
Every ecommerce build starts with how your customers shop. Do they search or browse? Do they compare variants? Do they buy on a phone during a lunch break? The answers decide the category structure, the filters, the product page layout and how many steps checkout has.
Then we build it on the platform that fits: WooCommerce when you want full ownership and WordPress content alongside the store, Shopify when you want hosted simplicity and a large app ecosystem.
The problem we design around
Stores lose most sales between the product page and the receipt
Shoppers arrive, find the product and still leave: shipping shown too late, a variant picker that does not work on a phone, a checkout that asks for an account before it asks for a card. Every one of those is a design decision.
We design the store from the product page backwards. Clear variants, prices and delivery promises up front, a cart that updates without reloading, and a checkout short enough to finish during a lunch break.
0products on a store we built
- 01Product page firstvariants, stock, shipping and reviews designed before the home page
- 02Guest checkoutaccount creation after the order, never before
- 03Mobile checkout testedon real phones, with real cards, before launch
What an aStash Store Includes
Six things that separate a store that sells from one that sits
Search and filters that work
Shoppers who use site search convert at several times the rate of those who browse. We make search fast and filters useful.
Fast on mobile
Image compression, lazy loading and lean code keep product pages under three seconds on a phone, where most store traffic lands.
Checkout with fewer exits
Guest checkout, address autocomplete, wallet payments and a clear order summary. Every extra field costs orders.
Payments, shipping, tax configured
Stripe, PayPal, Apple Pay, live shipping rates, tax rules and order emails set up and tested before launch.
SEO and tracking built in
Product schema, clean category URLs, Merchant Center feed and conversion tracking in Google Analytics 4 and Ads.
Checkout Checklist
Fourteen things we check on every store before launch
Most abandoned carts are caused by friction that is easy to remove.
- Guest checkout available without creating an account
- Total cost including shipping shown before the final step
- Address autocomplete and saved details
- Apple Pay, Google Pay and PayPal alongside cards
- Progress indicator on multi-step checkout
- Error messages that say what to fix
- Cart persists across devices and sessions
- Discount code field does not distract from paying
- Trust signals near the pay button
- Mobile keyboard types match each field
- Order confirmation page and email tested
- Abandoned cart email flow connected
- Checkout loads in under two seconds
- Live shipping rates and delivery estimates
Selected work
Projects like yours, done for real clients.
Branding · Web Design · EcommerceIsidora Flowers ↗Branding and an online flower shop that sells every day
Web Design · Ecommerce · DevelopmentThe Fine Art & Frame Company ↗A 15,000-page art store migrated, sped up from 45% to 92% and opened to artists
Web Design · Ecommerce · SubscriptionsMt. Kenya TECO ↗A coffee store with subscriptions, and a client we subscribe to ourselves
Web Design · Ecommerce · DevelopmentBurlap & Lace Soap Co. ↗Goat-milk soap, subscriptions, gift wrap and live USPS shipping
Web Design · Ecommerce · BrandingOriginZ CBD ↗A CBD store built on trust: lab results, ingredients, subscriptions
Results
Built for catalogs of ten products or forty thousand
Brown Interiors, a furniture store and design studio, runs on a store we designed and built.
0products on one WooCommerce store
0speed scores on mobile and desktop
$0.08Google Ads cost per click on the same store
0blog posts on its custom platform
What you get
A store that fits your catalog and your operations
For Brown Interiors we built a WooCommerce store carrying more than 40,000 products from several vendors, with speed scores above 70% despite the catalog size, and it still ran Google Ads at an $0.08 cost per click.
Your build is sized to your business: WooCommerce when you want full ownership and content alongside the store, Shopify when you want hosted simplicity. Either way, payments, tax, shipping rules and inventory are set up and tested before launch.
0speed scores on a 40,000-product store
- WooCommerce or Shopifythe platform that matches how you sell
- Feeds readyproduct data structured for Google Shopping from day one
- Trained hand-overyour team adds products and processes orders without us
Store Builds
Three ways we build ecommerce
Scope is quoted as a flat project price after a discovery call. No prices on the page because every catalog is different.
Starter Store
For a boutique, a maker or a service business adding products for the first time.
- WooCommerce or Shopify set-up
- Custom home and product page design
- Payments, shipping and tax
- Product upload for your catalog
- Order and shipping email flows
- Training and 30-day warranty
Growth Store
For established retailers who need search, filters and marketing integrations to keep up.
- Everything in Starter
- Category structure and filtered search
- Variant and bundle set-up
- Reviews, wishlists and related products
- Merchant Center feed and conversion tracking
- Abandoned cart and email integration
Custom Catalog
For large catalogs, B2B pricing, inventory systems or anything that needs custom development.
- Everything in Growth
- Bulk import and data clean-up
- ERP, POS or inventory integration
- Custom pricing rules and accounts
- Performance tuning for large catalogs
- Ongoing development retainer
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Kateryna was very easy to work with and incorporated our ideas along with her professional input. We are pleased with the look, structure and usability, and feel of the website.”
Big City BurritoCo-Owner
★★★★★Verified on Clutch
“Bringing their team's creativity and attention to detail into every challenge, they definitely heard my ideas. The team was very professional and saw eye to eye with our founders.”
Stag Building SolutionsManaging Partner
★★★★★Verified on Clutch
“Our board of directors really liked every element. We get most of our ticket sales online which saves time for our staff. All the changes or updates are done within 24 hours or less.”
Pearland Neighborhood CenterClient Specialist
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
WooCommerce or Shopify, which should I choose?
WooCommerce if you want to own the platform, run content and store together and avoid monthly platform fees. Shopify if you want hosted simplicity and do not need deep customization. We build both and will recommend one after a call.
Can you migrate my existing store?
Yes. Products, customers, orders and reviews can be migrated from Shopify, BigCommerce, Magento, Wix and others, with redirects so your rankings carry over.
How long does an ecommerce site take?
Six to twelve weeks depending on catalog size and integrations. Product data quality is usually the biggest factor.
Do you handle payments and shipping set-up?
Yes. Stripe, PayPal, wallets, live shipping rates, tax and order emails are configured and tested as part of every build.
Will the store be fast with a large catalog?
Yes. Brown Interiors runs 40,000+ products with 70%+ speed scores. Large catalogs need indexing, caching and image handling planned from the start, which we do.
Can you also market the store after launch?
Yes. Ecommerce SEO, Google Shopping and social ads are run by the same team that built the store, so tracking and feeds are already in place.