Executive summary
One page: where you stand, the three biggest problems, the three biggest opportunities and what to do first.
SEO Audits
Find out exactly why you rank where you do.
An SEO audit from aStash is a diagnosis, not a printout. We examine the sixteen things that decide rankings, compare each one with the sites above you and hand you a list of fixes in the order they will move the needle. Use it with us or with anyone else.
Free, no obligation
Start with your website address
Free initial audit, no obligationFull report within 10 business daysFixes ranked by impact
Freeinitial audit
0checks in the full audit
Daysnot weeks, to deliver
Plain Englishwith a developer appendix
The short version01
Tools list hundreds of issues. An audit tells you which five matter.
Any crawler will give you a few hundred warnings. That is not an audit. An audit answers the question an owner actually has: why does my competitor outrank me, and what do I do first? Answering it means looking at technical health, content quality, on-page targeting, link authority, local signals and now AI assistant visibility together, against the specific sites that beat you.
aStash has audited hundreds of sites since 2017, and we use the findings ourselves to produce the results on this page. The report is written in plain English for an owner, with an appendix for whoever implements it. Each fix carries an impact estimate, an effort estimate and a reason.
The free initial audit covers the essentials. The full audit goes page by page and keyword by keyword, and comes with a call to walk through it.
The problem
Two hundred warnings is not an answer.
Free tools produce long red lists that treat a missing alt tag and a broken canonical as equals. Owners either ignore the whole thing or spend weeks on items that change nothing.
An aStash audit starts from the question you actually have: why does a competitor outrank you, and what should be done first? We compare your site to theirs on content, authority, technical health and local signals, and rank the gaps by the leads they cost.
0checks in every full audit
- Competitor comparisonyour site against the three that outrank you
- Four pillarscontent, links, technical, local
- Ranked action listin the order it should be done
What an audit starts
Contact-form leads after the audit fixes went live
Sewer Experts, form submissions per year: the audit found a site Google could not read and a contact flow nobody finished.
Sewer Experts · contact-form leads per year
Year 11
129×
After fixes0
0contact-form leads
0ranking keywords from zero
0annual revenue in two years
Sixteen areas
What the full audit covers
- Crawlability, indexing and crawl budget
- Site speed and Core Web Vitals on mobile
- Mobile usability and rendering
- Site architecture, internal links and click depth
- Redirects, canonicals and duplicate content
- XML sitemaps and robots directives
- Structured data and rich result eligibility
- Keyword targeting per page and cannibalization
- Content quality, depth and freshness against ranking pages
- Title tags, meta descriptions and heading structure
- Backlink profile: authority, relevance and toxic links
- Competitor link and content gap
- Google Business Profile, citations and reviews
- Local landing pages and service-area coverage
- AI visibility: mentions in ChatGPT, Perplexity, Google AI Overviews and Bing Copilot
- Analytics and conversion tracking accuracy
The report
Six sections, written to be acted on
Prioritized action plan
Every fix ranked by impact and effort, with an owner suggested, so the plan can start the same week.
Technical findings
Crawl, index, speed and structure issues with the specific URLs affected and the fix for each.
Content and keyword map
Which page should target which keyword, where pages compete with each other, and what is missing entirely.
Authority and local review
Link profile versus competitors, toxic links to remove, and the state of your Business Profile and citations.
AI visibility report
Whether and how AI assistants mention you for your core queries, with the structured data and content changes that influence it.
Selected work
Projects like yours, done for real clients.
Web Design · Landing Page · SEOJIMGLO Trailers ↗Contact forms up from 20 to 100 a month for a trailer maker
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
Web Design · SEO · ContentScott Koepsell Coaching ↗A personal-brand site with class sign-ups and SEO built in from day one
Web Design · Ecommerce · SEOElle & Reese ↗From 0–2 orders a month to 15–20+ after a Squarespace-to-WordPress move
What audits led to
Every result on this site started with an audit.
The same checklist, applied to aStash clients.
0revenue, Sewer Experts
0leads, Loomis & Greene
+72.67%clicks, JIMGLO, first six months
0share of local voice, Vega & Associates
Freeinitial audit, no obligation
What you get
A report written for an owner, with the fixes attached.
The main report reads in plain English and fits in a call. The appendix has the page-by-page detail for whoever does the work, whether that is aStash or your own team.
The free initial audit covers rankings, technical health, Core Web Vitals, your Business Profile and whether AI assistants mention you today. The full audit goes keyword by keyword.
- Free initial auditno obligation, delivered within days
- Full auditevery page, every target keyword
- Walk-through callso nothing is left to interpretation
What audits led to
Three clients, three audits, three outcomes
Each engagement began with the audit described on this page.
Phone calls
Sewer Experts: 235 to 1,032 calls after the plan was implemented
Call clicks
Vega & Associates: Google Business Profile year over year
Organic clicks
JIMGLO Trailers: first six months after the audit
Timeline
From URL to action plan in ten business days
Access
Read-only access to Search Console, Analytics and your Business Profile. We never need passwords to your site.
Crawl and data collection
Full crawl, rank tracking baseline, backlink pull, competitor crawl and AI assistant queries.
Analysis
Findings compared against the ranking pages for your keywords. Impact and effort estimated for every fix.
Report and call
Written report delivered, then a 45-minute walkthrough with the person who did the work.
Implement
Run the plan with your team, or hand it to aStash with the price fixed in advance.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Google review
“Our phones are ringing off the hook! Within six months, we were in the top five companies on every search engine. They are one of the best investments we have made.”
Marisa BeaverOwner, Sewer Experts
★★★★★Google review
“I LOVE working with aStash! The team is always FAST and super responsive. There is nothing that they can't do! I have only been working with them on SEO for a couple of months and people are already finding my site.”
Thalia JaguandeOwner, Isidora Flowers
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
What is the difference between the free audit and the full audit?
The free audit checks the essentials: rankings, technical health, Core Web Vitals, your Business Profile and whether AI assistants mention you, with a short list of fixes. The full audit covers all sixteen areas page by page and includes a written plan and a walkthrough call.
How much does a full SEO audit cost?
A flat fee based on the size of the site and the number of locations, quoted after the free audit. If you go on to an aStash SEO plan, the audit fee is credited.
Do I need to give you access to my website?
No. Read-only access to Search Console and Analytics is enough. We crawl the site from the outside like Google does.
Can my own developer implement the plan?
Yes. The report is written for that. Each fix includes the affected URLs and the specific change, and we are available for questions.
How often should a site be audited?
A full audit once a year, with quarterly technical re-crawls. aStash SEO plans include both.
Do you audit ecommerce and large sites?
Yes. Large catalogs get crawl-budget, faceted navigation and product schema analysis in addition to the standard checks.