Local Services Ads
Set-up, verification, Google Guaranteed badge, lead disputes and weekly bid management for the pay-per-lead unit at the very top of the page.
Local Ads
Ads that only show to people who can actually hire you.
Local ads put your business at the top of Google for searches made inside your service area, often above the map and the organic results. aStash sets up and manages Google Local Services Ads, geo-targeted search campaigns and call-only ads so the budget goes to people within driving distance who are ready to call.
Local Services AdsGeo-targeted searchCall-only adsMaps placements
21.4Kconversions for one law firm, about 80% of them phone calls
$18.32cost per conversion for a retail client after optimization
Pay per leadLocal Services Ads bill for the call, not the click
Weeklybid, radius and schedule adjustments on every account
Day 1service-area map and negatives set
Pay per leadon Local Services Ads
Weeklybid, radius and schedule review
Monthlycall-by-call report
The short version01
National keywords waste local budgets. Local ads fix the geography first.
A plumber in Fort Collins does not need to show for searches in Denver, and a Houston attorney gains nothing from a click in Dallas. Yet most self-managed campaigns leak a third of their spend outside the area the business can serve. Local ads start with the map: the radius, the ZIP codes, the hours you answer the phone and the devices your customers use.
Google Local Services Ads add a second layer. Your business appears with a Google Guaranteed or Google Screened badge above every other result, you pay only when someone calls or messages, and disputes for junk leads are credited back. aStash handles the licensing and background-check paperwork, the profile, the review flow and the weekly bidding.
Together with geo-targeted search and call-only campaigns, the result is a phone that rings with the right area code. For one law firm that meant 21.4K conversions, roughly 80% of them calls, from targeted search campaigns.
0conversions, about 80% phone calls, one law firm
The problem
Most local ad budgets leak out of the service area.
Self-managed campaigns usually default to a wide radius, broad match keywords and no schedule, so a Fort Collins electrician pays for clicks from Cheyenne at two in the morning. The clicks look fine in the dashboard. The phone tells a different story.
aStash rebuilds the account around the map: tight service-area polygons, call-only ads during the hours someone can answer, negative keywords for every city you do not serve and Local Services Ads for the categories Google offers them in.
- Geography firstradius, polygons and location exclusions set before a keyword is written
- Calls, not clickscall-only and Local Services Ads where a phone call is the sale
- Hours that matchschedules tied to when your team can pick up
Same budget, different result
What a rebuilt local campaign did for a 25-year-old store
Remarketing, Display, YouTube and Performance Max replaced a single search campaign. The budget stayed the same.
Retail store · conversions, same monthly budget
Before aStash128
4.9×
After rebuild0
0more conversions
$4 → <$1average cost per click
$18.32cost per conversion
Before figure derived from the reported 391% increase to 630 conversions.
What we manage
Every local ad format Google offers, in one account
Geo-targeted search campaigns
Search ads restricted to your service radius, with location bid adjustments by city and ZIP and negative locations where you do not work.
Call-only & call-extension ads
Mobile ads that start a phone call instead of a visit, scheduled for the hours a human answers and tracked call by call.
Maps and Business Profile ads
Promoted pins and location extensions that place your ad inside Google Maps results and navigation.
Hours and dayparting
Bids rise when your office is open and fall at 2 a.m., so you stop paying for calls that go to voicemail.
Call tracking and lead scoring
Every call is recorded, tagged by source and marked qualified or junk, so the report shows customers, not clicks.
0conversions from targeted search for a law firm
0impressions on high-intent local searches
0more conversions for a retail client
$0.59cost per link click on paid social for retail
Selected work
Projects like yours, done for real clients.
Web Design · SEO · BrandingGasana Law Firm ↗A fresh brand, a new site and monthly SEO for an immigration attorney
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Web Design · SEO · Local SEOLoomis & Greene ↗5× more leads for a Colorado law firm, on SEO alone
Web Design · SEO · Local SEOHerrera Law Firm ↗Over 2,000 calls a year from Google Maps alone
Results
Ads that make the right phone ring.
From aStash-managed Google Ads accounts.
0conversions for one law firm
$18.32cost per conversion, retail client
0more conversions after rebuild
$4 → <$1average cost per click
Why aStash
Managed weekly, reported monthly, owned by you.
Every account stays in your name. We work inside it, adjust bids, radius and schedule every week, and send a monthly report that lists calls, messages, cost per lead and the search terms that produced them.
Management is a flat monthly fee, never a percentage of what you spend, so there is no incentive to grow the budget unless the calls justify it.
01Your account, your datanothing is held hostage if you leave
02Weekly optimizationbids, budgets, negatives and ad copy reviewed every week
03Lead-level reportingevery call and message traced to its campaign
$18.32cost per conversion for a retail client
Included in every plan
Managed, measured and month-to-month
- Local Services Ads set-up and verification support
- Service-area and ZIP-code targeting
- Call tracking with recordings
- Lead dispute management
- Negative keyword and negative location lists
- Ad copy with local proof points and reviews
- Conversion import into Google Ads
- Weekly bid and budget adjustments
- Monthly plain-English report
- Quarterly strategy call
- No long-term contract
- Direct line to the person managing your account
First 60 days
From account access to a steady lead flow
Audit and geography
We review existing campaigns, map your real service area and find where spend is leaking outside it.
Local Services Ads verification
Licenses, insurance and background checks submitted. Business Profile and reviews aligned with the ad.
Campaign launch
Geo-targeted search and call-only campaigns go live with call tracking and conversion import into Google Ads.
Bid and radius tuning
Weekly adjustments by ZIP, hour and device. Junk leads disputed. Budget shifted to the campaigns producing booked jobs.
First full report
Cost per lead by format, calls by city, and the plan for the next quarter.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Their hard work and attention to detail set them apart. In 2018, Kateryna was able to bring 4,000 new users to the website through organic traffic. We had perfect communication throughout.”
Brown InteriorsOwner
★★★★★Verified on Clutch
“They have multiple tools that allow us to see how we're doing with our online presence. I received updates on my website and was able to reach out to check on the status of my SEO at any point.”
Jacques Family ConstructionOwner
★★★★★Verified on Clutch
“The game changer for us was how much they care about you and your brand. We are happily receiving positive feedback on our brand and products and were able to easily get in to retail stores.”
SerenCo-Founder
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
What is the difference between Local Services Ads and regular Google Ads?
Local Services Ads sit above everything else, carry a Google Guaranteed or Screened badge and bill per lead, not per click. Regular search ads bill per click and give you more control over keywords and copy. Most service businesses benefit from both, and we manage them together.
Which businesses qualify for Local Services Ads?
Google supports more than 70 categories including plumbers, electricians, HVAC, lawyers, real estate agents, cleaners, roofers and many home and professional services. We check eligibility during the free audit.
How much should I budget?
Local Services Ads charge per lead, so the budget depends on what a call is worth to you. We usually start with a budget sized to produce 20 to 40 leads a month and adjust from the first report.
Do you charge a percentage of ad spend?
No. Management is a flat monthly rate. Your ad budget is paid directly to Google.
Can I see which calls came from ads?
Yes. Every call is tracked and recorded, tagged by campaign and city, and marked qualified or not. You see the list in your monthly report and can listen to the recordings.
How fast will leads start?
Geo-targeted search campaigns produce calls within days. Local Services Ads depend on Google’s verification, which usually takes one to three weeks.