Name, address, phone
The three facts Google compares across directories. One wrong suite number or an old phone number counts against you.
Free SEO tool
See how your business name, address and phone appear across the directories
Send us the name, address and phone number from your Google Business Profile and we check the major citation sites to see whether they match, then send you the list of mismatches. Inconsistent listings are one of the most common reasons a local business is missing from the map pack.
Local SEO Business Listing Audit
The automated scan is being rebuilt. Until it is back, we run the listing audit by hand within one business day, free, for any business in the United States.
Request a free listing audit ↗Free, no obligation Checks the major citation sites Reply within one business day
Run the tool above and the result appears here.
What it checks
What the Local SEO Business Listing Audit looks at
Major citation sites
The listing sites Google and AI assistants read most: review sites, maps and business directories.
Accuracy rating
How consistently the business is listed, and which listings need correcting.
Missing listings
Directories where the business should be listed and is not.
How to read it
Why consistency decides the map pack
Why consistency decides the map pack
Google builds its confidence in a business from how consistently the same name, address and phone appear on sites it trusts. When the facts disagree, it hedges, and a competitor with cleaner citations takes the map-pack spot. The audit shows where the disagreement is.
What to fix first
Correct the listings on Google, Apple, Bing, Yelp and the Better Business Bureau first, because the other directories copy from them. Then close duplicate listings, which split reviews and confuse the match.
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Written and reviewed by
Kateryna QuinnFounder and CEO, aStash. Forbes Next 1000, NOCO Style 30 Under 30Kateryna founded aStash in Fort Collins in 2017. The free tools on this site are the checks her team runs on every client page; the local seo business listing audit is the same check, opened up so you can run it yourself.
FAQ
Questions about this tool
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Which format should I use for the phone number?
Use the number exactly as it appears on your Google Business Profile, including the area code. Formatting differences such as dashes or brackets are normalized.
The scan found nothing. What does that mean?
Either the business is new and not yet listed, or the name and address differ from what the directories hold. Try the exact name from your Google Business Profile.
Does the audit fix the listings?
No. It shows you what is wrong. Correcting citations, closing duplicates and keeping them consistent is part of every aStash local SEO plan.
Is my data stored?
No. The scan runs when you submit the form and nothing is saved.