Typical redesign
- ✕Old URLs disappear and traffic drops within weeks
- ✕Content rewritten from scratch, rankings lost
- ✕New theme is heavier than the old one
- ✕Mobile checked on launch day, if at all
- ✕Analytics and forms break and nobody notices
Website Redesign
Redesign the site without losing the rankings it took years to earn
Most redesigns lose traffic because nobody mapped the old URLs, kept the content that ranked or tested speed before launch. We redesign sites for a living and run SEO for the same clients, so the migration is part of the plan, not an afterthought.
0rankings we accept losing in a migration
0speed scores after relaunch
30 dayswarranty on every redesign
Week 1audit and redirect map
Weeks 2–4design and build
Launch dayredirects and forms verified
60 daysrankings monitored weekly
The short version01
When a redesign is overdue, and when it is just a new coat of paint
A site needs a redesign when it fails on a phone, loads in more than three seconds, no longer matches what you sell or makes your team embarrassed to send the link. It also needs one when it cannot be edited without a developer, or when it is built on a platform you cannot move away from.
A redesign is not the moment to throw everything away. Pages that rank, content that answers questions and URLs that other sites link to are assets. We audit what is working before we touch anything, then design the new site to keep those assets and fix everything else.
The outcome is a faster, mobile-first site that looks like your business does today, with every old URL redirected and every ranking page carried over.
How we protect what you have
We map every URL before we touch the design
Most redesigns lose traffic because nobody wrote down what the old site was earning. Pages get renamed, URLs change, content that ranked is trimmed for looking dated, and Google quietly moves on.
Our first week is an audit, not a mood board. We record rankings and traffic per page, list every URL with its backlinks, and decide what stays, what merges and what goes. The redirect map is finished before the design starts.
01Rankings recorded per pagea baseline we check against weekly for 60 days after launch
02301 map for every old URLnothing lands on a 404, including old blog posts
03Content carried overpages that rank keep their headings and keywords
0rankings we accept losing in a migration
After the rebuild
Clicks and impressions after a redesign that kept every ranking
JIMGLO Trailers, three months after the rebuilt pages went live against the three months before.
JIMGLO · Search Console after the rebuild (thousands)before → after
0rankings lost in the migration
+72.67%organic clicks
0contact forms a month
What Changes
A redesign done properly
aStash redesign
- ✓Full redirect map from every old URL to its new home
- ✓Ranking content kept, improved and re-mapped
- ✓Lean custom build that scores 70%+ on speed
- ✓Designed mobile-first and tested on real phones
- ✓Tracking, forms and search console verified before launch
SEO Safety Checklist
Twelve checks that keep your rankings through a redesign
This list is the difference between a redesign that grows traffic and one that loses it.
- Every old URL crawled and listed before design starts
- Rankings and traffic recorded per page as a baseline
- Backlinked pages identified and preserved
- 301 redirect map from every old URL to its replacement
- Title tags and meta descriptions carried over or improved
- Heading structure and keyword targeting kept per page
- Images re-uploaded with alt text, not left as broken links
- Schema and structured data re-implemented
- XML sitemap regenerated and submitted
- Search Console and Analytics verified on launch day
- Speed and Core Web Vitals tested before and after
- Rankings monitored weekly for the first 60 days
Selected work
Projects like yours, done for real clients.
Web Design · Landing Page · SEOJIMGLO Trailers ↗Contact forms up from 20 to 100 a month for a trailer maker
Web Design · SEO · Local SEOSewer Experts ↗From a brand-new site to $2M+ a year on SEO alone
Logo & Branding · Web Design · E-commerceBrown Interiors ↗Full-service digital marketing for an interior design company
Web Design · WordPressMSC Pipe ↗A B2B pipe supply site built for buyers, not browsers
Results
Redesigned without losing a ranking
The redirect map, content audit and launch-day checks are what separate a redesign that grows traffic from one that loses it.
0rankings we accept losing in a migration
0speed scores after launch
#3Best Web Designers in Fort Collins, Expertise.com
30 dayswarranty on every launch
30 dayswarranty after every launch
What you get
A faster, mobile-first site that looks like your business now
The new site is built on a lean WordPress theme in your current brand, with speed scores above 70% and every page designed for the phone first, because that is where most of your visitors already are.
Launch happens on a day we pick together, with redirects tested, forms verified and Search Console watched. For 30 days afterwards fixes are on us.
- 70%+ speed scoreson the new site, measured before go-live
- Forms and tracking verifiedevery lead path tested on launch day
- 30-day warrantyadjustments after launch are included
Redesigned by aStash
Before they were outdated. Now they rank.
The Redesign Process
Audit, design, migrate
Six to ten weeks for most sites, with the SEO migration planned from week one.
Audit what works
We pull rankings, traffic and backlinks for every page, review conversions and user behaviour, then decide what stays, what merges and what goes.
Design and build
New structure, mobile-first design in your current brand, custom WordPress build, content improved rather than replaced.
Migrate and launch
Redirect map, metadata carried over, speed and mobile testing, analytics and forms verified, launch, then a 30-day warranty and rank monitoring.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Our board of directors really liked every element. We get most of our ticket sales online which saves time for our staff. All the changes or updates are done within 24 hours or less.”
Pearland Neighborhood CenterClient Specialist
★★★★★Verified on Clutch
“They brought wonderful designs to the table and were quick to add in or change anything I wanted. I've noticed my online store is getting more orders since the new site was live.”
Burlap & Lace Soap CompanyOwner
★★★★★Verified on Clutch
“Kateryna gave me better explanations than any other web person I have used over the past 20 years. Everything was done very quickly.”
Front Range Pool Table CompanyCo-Founder
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
Will I lose traffic when I redesign my website?
Not if the migration is planned. We record rankings per page, keep the content that ranks, redirect every old URL and monitor rankings weekly after launch. Sites we redesign typically gain traffic because they get faster.
Can you keep my current branding?
Yes. A redesign updates the site, not necessarily the brand. If you want both, our branding team can refresh the identity first.
Can I keep my content?
Yes, and you should keep the content that ranks. We improve it, update it and re-map it to the new structure rather than starting over.
How long does a redesign take?
Six to ten weeks for most small business sites, longer for large catalogs or hundreds of pages.
Do you redesign sites built on Wix, Squarespace or page builders?
Yes. We rebuild on WordPress, migrate the content and redirect the old URLs. You end up with a site you own and can move.
What does it cost?
A flat project price quoted after a short discovery call and site audit. It depends on page count, content work and integrations.