Branding and an online flower shop that sells every day

Isidora Flower & Gift Shop offers a fresh, curated floral experience, where every bouquet and arrangement is crafted with meticulous attention to detail. With a commitment to natural beauty, Isidora uses only pure, untinted flowers, delivering vibrant arrangements that feel alive and authentic. Our team designed a cohesive brand identity, website, and mobile app that capture Isidora’s unique style and values, enhancing the customer journey from browsing to checkout.

BrandingWeb DesignEcommerceSEO

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2022

Same-daydelivery flow built into the shop

SEOorganic growth within the first months

Pink + violeta brand palette designed from scratch

5 ★“There is nothing that they can’t do”

Overview

A brand, a shop and an app for a florist

Problem statement

Isidora wanted to distinguish itself in a competitive market by emphasizing quality and artistry, but lacked a cohesive brand identity and digital presence to communicate its unique approach. The brand needed a visual identity and digital tools that reflect its commitment to elegance, natural beauty, and personalized service.

Solution

We developed a comprehensive brand identity for Isidora that captures its playful, elegant approach to floristry. Our design solution included a bold logo, a fresh color palette, and a series of custom illustrations that reflect the shop’s natural and vibrant aesthetic. We designed unique stickers, patterns, and other visual assets that add a personal touch and enhance the customer experience, both online and in-store.

Isidora Flowers gift shop and bouquet pages on tablets — The shop on tablets: gifts and bouquets

Branding highlights

Stickers, patterns, colours and Freiggeist

Stickers & illustrations – custom illustrations and stickers that capture Isidora’s playful, natural vibe, adding personality and enhancing the brand experience.
Patterns & colors – a unique color palette and patterns that complement Isidora’s floral offerings, creating a memorable visual identity across all brand touchpoints.
Typography & logo design – a distinctive logo and typography style that convey both elegance and approachability, setting Isidora apart in the floral market: Freiggeist Bold, Regular and Light.

Stickers, palette and typography

Seamless web experience

Browse, order and interact on the go

Our web design for Isidora combines elegance and functionality, with a clean, visually engaging layout that showcases their floral arrangements. Fully mobile-responsive, the site adapts seamlessly to any device, allowing customers to browse, order, and interact on the go. Intuitive navigation, fast load times, and touch-friendly elements ensure a smooth, enjoyable experience that reflects Isidora’s high standards across all digital touchpoints.