Designed and built the site
Wireframes, design, copy placement, build and launch on a fast WordPress foundation.
Web Design & SEO · Denver, CO · client since 2019
From a brand-new site to $2M+ a year on SEO alone
A strong SEO strategy can improve revenue for any business, but it works wonders when a business starts from scratch. Sewer Experts, a Denver sewer and water repair company, had no online presence before aStash. A new website and a sustained SEO campaign took them from zero to 845 ranking keywords, a phone that does not stop and, in two years, ten times the revenue.
Web DesignSEOLocal SEOContent
2019
10×annual revenue in two years, $200K to $2M+
+339%phone calls, 235 to 1,032
1 → 129contact-form leads
845ranking keywords from zero
By the numbers
What the work produced for Sewer Experts
Figures from the client’s dashboards, Search Console, Google Business Profile or project scope.
Sewer Experts · Plumbing & sewer repair
+339%phone calls, 235 to 1,032
Sewer Experts · Plumbing & sewer repair
0contact-form leads
Sewer Experts · Plumbing & sewer repair
0annual revenue in two years, $200K to $2M+
Sewer Experts · Plumbing & sewer repair
0ranking keywords from zero
The Design
A site built for the trade, in Sewer Experts’ own colours
Ocean blue, mustard yellow and charcoal grey. Service pages, a process section and a map of the Denver service area, fully optimized for mobile.
The design
Desktop, tablet and phone
Sewer Experts website1 / 7 · click the image to view full size
Overview
Starting from scratch
A strong Search Engine Optimization strategy can improve revenue for any business, but it can really work wonders when a business is starting from scratch. Our client, a local sewer and water repairs company, had no online presence before we started. Through SEO, we were able to generate a huge number of contact inquiries, resulting in a major boost to the client’s revenue.
Campaign
Planning & execution
Our SEO strategy involved driving conversion through the expansion of high-value online exposure. As you can see, we were able to increase organic traffic dramatically, and achieve a very high traffic value (what it would cost to achieve similar results throu gh continual paid advertising methods). Our methodology for increasing organic traffic involves generating unique content, titles, descriptions, and tags that bring in users through relevant search results.
You can see the extent to which we expanded our client’s keyword base, and the corresponding traffic value below. For a local business, we want not only to increase organic traffic, but to improve keyword rankings specific to the client’s operating region. Through SEO, we were able to improve on our client’s visibility throughout the state, and especially in their base of operations, Denver.
Results
More searches, more calls, more revenue
Showing up in more searches means greater visibility overall. With improved keyword rankings in relevant areas, you can see the benefits to our clie nt’s online exposure. Our goal for increased visibility is for users to engage with the website. We can assess that level of engagement by comparing impressions (how much the site appears to users in searches) and clicks (how much users click through to the site). Over a six month period, we saw large-scale improvement in both regards.
Once we’ve achieved a high level of engagement with the website, we want to ensure that we also have a high level of conversion. The next step toward conversion is a high level of contact inqu iries. Contact inquiries rose dramatically over a two year period, effectively from the time we began our work. This is the kind of active engagement we’re after when we want to increase conversion for a local client. Here’s another look at increased business contacts through 2021.
Finally, we can verify how many users sought out services locally by examining the number of times people looked for our client locally. Since 2019, we’ve seen a general bump in searches, and an uptick in Maps viewings.
Takeaway
What it proves
We essentially started from scratch with this client to create and promote an online presence. Thanks to our SEO strategy, we were able to boost the number of calls the company received per week and bring in visitors from local area searches. For local clients, these tangible forms of business contact spell success, since they are kind of engagement that ultimately leads to revenue. Visit Website
Results
Straight from the dashboards
Ahrefs, Search Console and Google Business Profile screenshots from the campaign: organic traffic, keyword rankings, traffic value, impressions and clicks, business contacts and local listing stats.
What we did
The work behind Sewer Experts, service by service
Ranked it on Google
Keyword plan, on-page work, technical fixes, content and links, reported monthly.
Won the map pack
Google Business Profile, citations, reviews and location pages for the service area.
Wrote the pages
Service pages, location pages and posts written to rank and to read well.
Explore
