Diagnose
Analytics audit, heatmaps, session recordings and a ranked list of leaks by estimated lost leads.
Conversion Rate Optimization
You do not need more traffic. You need more of it to convert.
Conversion rate optimization is the cheapest growth most businesses never buy. aStash finds where visitors stall, tests the fix and keeps the winners, so the same ad budget and the same rankings produce more calls, forms and orders every month.
Analytics reviewHeatmaps & recordingsA/B testingPage rebuilds
Visitors10,000
Viewed a service page4,200
Started a form or call610
Became a lead122
Month 1diagnosis and ranked leak list
0places we check on every site
A/Bevery change tested on live traffic
Flat feeno percentage of the lift
The short version01
Doubling conversion rate halves your cost per lead. Nothing else in marketing does that.
0more conversions, retail client
If 100 people visit and two call, you have a 2% conversion rate. Getting it to 4% means every ad dollar, every ranking and every referral now works twice as hard, without spending more on any of them. That is the whole point of CRO, and it is why we run it alongside every ads and SEO plan.
The work is not guessing at button colors. It starts with Google Analytics 4 and recordings of real sessions to see where people hesitate: a form with eleven fields, a phone number hidden in the footer, a page that takes six seconds to load on a phone, a price nobody can find. Then we change one thing at a time and measure.
For a retail client, rebuilt landing pages and campaign changes produced 391% more conversions and brought cost per conversion to $18.32. Same store, same products, more sales.
The problem
Visitors leave for reasons you cannot see in Analytics.
A bounce rate tells you people left. It does not tell you that the phone number was hidden on mobile, the form asked for a budget before a name, or the page took six seconds to show a price. Those are the leaks that cost leads every day.
aStash watches real sessions, maps where people hesitate and ranks every leak by how many leads it is likely costing. The first month is diagnosis. The fix list comes with an estimate attached to each line.
01Session recordingswatch where people stall, not where you assume
02Heatmaps and scroll depthsee what is never reached
03Ranked leak listbiggest estimated loss fixed first
0more conversions, retail client
Same traffic, more leads
Five times the forms without buying a single extra click
JIMGLO Trailers: rewritten pages and a streamlined contact form in the first six months.
JIMGLO Trailers · contact forms per month
Before20
5.0×
After CRO0
0monthly contact forms
+72.67%organic clicks in the same period
+10average position gained
What we test
Twelve places leads leak, checked on every site
The first month is diagnosis. Each item is measured, not assumed.
- Page speed on mobile and the point at which visitors give up waiting
- Headline and offer clarity in the first screen
- Phone number visibility and click-to-call on mobile
- Form length, field order and error messages
- Trust signals: reviews, awards, guarantees, photos of real people
- Pricing and what-happens-next transparency
- Call-to-action wording, position and contrast
- Navigation and the number of paths to contact
- Landing page to ad message match
- Checkout or booking steps and abandonment points
- Live chat, SMS and after-hours capture
- Thank-you page, confirmation email and follow-up timing
CRO versus more traffic
Where the next lead comes from
Buying more traffic
Optimizing conversion
Cost
Grows every month with the ad budget
A flat fee; the improvement is permanent
Effect on cost per lead
Stays the same or rises as you scale
Falls for every channel at once, including SEO
Time to results
Immediate but temporary
First wins in 30 to 60 days, compounding after
What you learn
Which keywords get clicks
Why people buy from you and what stops them
Risk
Spend scales faster than results
Tests are reversible; only winners stay
Selected work
Projects like yours, done for real clients.
Web Design · Landing Page · SEOJIMGLO Trailers ↗Contact forms up from 20 to 100 a month for a trailer maker
Web Design · WordPress · Online OrderingBig City Burrito ↗A website as fun as the burritos, with ordering built in
Web Design · UX · MembershipInscape Deals ↗A membership platform designed from homepage to dashboard
Web Design · WordPress · MembershipUnstoppable U ↗A coaching community with a membership page that converts
Results
Same traffic. Same products. More sales.
Retail client after landing page and campaign rebuild.
0more conversions, 630 total
$18.32cost per conversion
0impressions, 12.1K clicks
20 → 100contact forms a month, JIMGLO
$18.32cost per conversion after optimization
What you get
Tests with winners that stay on the site.
Each change is tested against the current page on real traffic. When a variation wins, it becomes the page. When it loses, we learn why and move to the next leak. Nothing is changed on opinion.
For a retail store that discipline brought cost per conversion to $18.32 and produced 630 conversions in the period, with the same traffic and the same products.
- One change at a timeso you know what moved the number
- Winners kept, losers revertedthe site only gets better
- Reported in leadsnot in clicks or engagement
The CRO cycle
Diagnose, test, keep the winner, repeat
Test
A/B tests on the highest-value pages, one change at a time, with enough traffic to reach a real result.
Keep and compound
Winners are built into the site permanently. The next leak on the list becomes the next test.
Client reviews
Rated five stars by the businesses we work with.
5.0★★★★★Google Business Profile5.0★★★★★Clutch · 15 verified reviews4×UpCity Excellence Award
★★★★★Verified on Clutch
“Kateryna gave me better explanations than any other web person I have used over the past 20 years. Everything was done very quickly.”
Front Range Pool Table CompanyCo-Founder
★★★★★Verified on Clutch
“The amount of work they put in was impressive. We have received great feedback from the customers about our website and signed up over 500 people. Everything was delivered on time.”
KQ CoursesManager
★★★★★Google review
“We received over 2,000 customer calls over the last year just from Google Maps alone! We would absolutely recommend them to anybody who wants to have a strong online marketing presence.”
Hector HerreraOwner, Herrera Law Firm
Related services
Pairs well with
FAQ
Straight answers before you call.
Anything else? (970) 399-9004 reaches a person in Fort Collins, not a call center.
How much traffic do I need for CRO to work?
For A/B testing, a page needs a few hundred conversions a month to reach a statistically sound result in reasonable time. Below that we rely on analytics, recordings and best-practice fixes, which still produce most of the gains for small sites.
What tools do you use?
Google Analytics 4, Google Tag Manager, Microsoft Clarity or Hotjar for heatmaps and recordings, and Google Optimize alternatives such as VWO or Convert for split tests. All accounts are set up in your name.
Will changes hurt my SEO?
No. CRO changes are tested on live pages without altering URLs, titles or indexable content structure, and we are an SEO company first. Rankings are monitored throughout.
How is CRO priced?
A flat monthly rate that covers analysis, test design, implementation and reporting. There is no percentage of revenue and no contract.
How quickly will I see more leads?
Quick fixes like a visible phone number or a shorter form often lift conversions within the first month. Tested improvements compound over the following quarter.
Can you do CRO on my ecommerce store?
Yes. Product pages, cart and checkout are where most ecommerce revenue leaks, and we work on Shopify and WooCommerce stores regularly.