From zero referrals to 245% more clicks for a new electrical contractor

Overview

Overview

In this case study, our client was an electrical services provider for residential, commercial, and industrial customers. The client’s website was new, which meant building an online presence from the ground up. What follows is our approach for achieving Search Engine Optimization of a new website.

Results

Results

A tangible way of measuring the success of SEO strategy is traffic value. This number takes into account the amount of traffic brought in by referrals or organic searches, and tells us the monetary value in paid alternative methods, such as advertising. In other words, we can see precisely to what extent our SEO pays for itself! While it’s nice to know what our SEO is saving us in advertising, we still want to know that it’s attracting new business.

Here we can see the increased visibility of our website overall, and in the client’s operating region. Once we know that we have eyes on our website, we want to ensure that users are engaging. To do this, we look at impressions (the number of times our site appeared to users) and clicks (the number of times those users actually clicked through to the site). Over the last period, we can see a 145% increase in impressions and a 245% increase in clicks.

From this we can infer that more users are seeing our site and engaging with it. Our ultimate goal with SEO is to grow our client’s business. One way to determine if those clicks are converting is to look at business contacts. We can see a clear increase in the amount of contact from users visiting the site. We have also established the client’s business high in map rankings for specific search terms in the following areas. We expect to see area reach and rankings increase as our SEO strategy develops.

Map rankings are even higher in our client’s more specialized niches for industrial and commercial work.