70%+
Faster on desktop and mobile
Website speed scores went past 70% on both desktop and mobile by optimizing the backstage code, the server load and every image, so the user experience exceeds expectations.
Web Design & Brand Identity · Pearland, Texas · 2021
Full-service digital marketing for an interior design company
Brown Interiors is a furniture store and interior design studio. This family-owned local business has grown to over three hundred vendors and several million dollars in sales, working on commercial and residential spaces. After establishing a strong presence in the community, the founder wanted to expand into the online market and find more ways to bring in clients beyond print and word-of-mouth advertising.
Logo & BrandingWeb DesignE-commerceBlog PlatformPrintSEOGoogle AdsSocial Media
Web design · 2021
40,000+Products in the new online store, from 5+ vendors
120+Blog posts on a custom blog platform built for the brand
3×Follower growth across every social media channel
350%Higher click-through rate on Facebook event campaigns
The Brief
A showroom brand that needed to live online
Brown Interiors sells furniture, home decor, bedding, bath accessories and lighting from its Pearland showroom and runs an interior design practice led by Deborah Brown. The business already had a loyal local following. What it did not have was a website that reflected the showroom, a way to sell its vendors’ catalogues online, or a steady flow of new customers from search and social.
aStash took on the whole picture: a refreshed logo, a new website with an e-commerce platform and blog, print collateral, local SEO, Google Ads and social media campaigns.
- Logo refresh & brand identity
- Website with full-width video homepage
- E-commerce store, 40,000+ products
- Custom blog platform, 120+ posts
- Business cards, flyers & magazine ads
- Local SEO, listings & email marketing
- Google Shopping & Display Ads
- Social media advertising campaigns
The Pearland showroomWeb Design & Development
An elegant site with a portfolio, a blog
and a 40,000-product store
aStash modified Brown Interiors’ logo and created a web design with convenient, user-friendly navigation and an elegant appeal suited to an interior design company. We added a photo and video portfolio and built a homepage with a custom full-width video background.
120+
Blog posts on a custom platform
We developed a custom blog platform and keep it fed with new posts, which engage customers and add new keywords and backlinks for search engines.
40,000+
Products from 5+ vendors
A fully optimized online store where users search and filter products, see their order history and receive payment and shipment notifications. Categories cover furniture, home decor, bedding, bath accessories and more.
Every screen
The design on laptop, desktop, tablet and phone
Hover to scroll the pageThe Homepage
Shop by category, shop by room, then meet the designers
The homepage opens on a seasonal collection (“Indigo Sky”) and leads straight into Shop Everything For Home, with tabs to shop by category or by room: furniture, home decor, rugs, lighting, bath, bed, outdoor and delivering to Houston.
Below that sit featured products, the interior design project gallery, the About section with the store’s history, client reviews and the latest blog posts, so a visitor can go from browsing to booking a design consultation without leaving the page.
Every page, one design systemBrand Identity & Print Advertising
From the logo to the business card
to the keywords on the site
Every business knows how important it is to establish an image and maintain its reputation. We helped Brown Interiors develop the brand from designing business cards to choosing keywords for the site, and our team designed promotional flyers and magazine ads.
#A0B838
#F4F4F4
#4B2E12Colour palette
Lime for energy, chocolate brown for the script, soft greys for everything else.
#A0B838Lime · R160 G184 B56
#4B2E12Brown · R75 G46 B18
#F4F4F4Grey · R244 G244 B244
#FFFFFFWhite
Typography
Typography plays an important role in communicating a general and quality tone. The careful use of typography reinforces the personality and guarantees clarity and harmony in all communications.
Primary typefaceBrandson Grotesque
Secondary typefaceQuattrocento Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Business card
Print sheets & swatches
StationeryMobile services menu
Contact page with local mapSearch Engine Optimization & Email
Found in Houston-area searches, month after month
We used multiple email advertising strategies and improved local search results by setting up and maintaining local listings. aStash consistently creates new blog posts for Brown Interiors to keep engaging customers and maintaining relevance on search engines by adding new keywords and backlinks.
LocalListings set up and maintained for the Pearland showroom and the Houston service area
120+Blog posts adding fresh keywords and backlinks every month
EmailCampaigns to the store’s customer list for events and new arrivals
Google Ads (PPC)
Shopping Ads and Display Ads,
straight from the Google Ads dashboard
Six months of campaign data, July 2 to December 31, 2018. Shopping campaigns put the store’s products in front of people searching for furniture and decor; display campaigns brought them back with new arrivals.
Retail · Shopping & Display · Jul–Dec 2018
Two million impressions for the price of a single magazine ad
6,340clicks to the store
2.02Mimpressions
$0.08average cost per click
$537total ad spend
Low-cost display placements across Google’s network, Gmail promotions and YouTube kept the cost per click at eight cents while the Shopping feed carried the 40,000-product catalogue into search results.
In-feed native
Interstitial
Responsive
YouTube feed
Gmail promotions
Gmail expandedSocial Media Marketing (SMM)
Three times the followers, every channel
By focusing on social media advertising campaigns we were able to increase Brown Interiors’ followers 3× throughout all social media channels. We developed campaigns for multiple events, which increased the click-through rate on Facebook by 350%.
3×Follower growth across all social channels
+350%Facebook click-through rate on event campaigns
Mobile-first, where the followers are