88% more impressions and 147% more clicks for a precision optics manufacturer

Overview

Serving an established business

In this study we look how Search Engine Optimization can serve an established business. Our client, a precision optics manufacturer, already had some visibility in their highly specialized area of expertise. Our goal was to improve upon their existing online presence to maximize web traffic value. Through our efforts we were able to achieve a $500 traffic value (the amount of money the client would have to spend on an ongoing basis if they were to rely on paid advertising). Let’s look at how we accomplished this.

Results

A clear causality

Earlier we made mention of our website’s traffic value of $500. We can view this value as a result of the above strategy. However, it is also worth not ing that SEO is a process. Here we can see how that value rose as a reflection of our other improved metrics—a clear causality. Although our client’s website was already online, it nevertheless enjoyed some increased visibility as a result of our efforts. We can measure how that visibility translates into site activity.

Here we see an 88% increase in impressions (how often the site appeared to users) and a 147% increase in clicks (how often users saw and then clicked through to the website). Here’s a final side-by-side comparison of our increased user base from one period to the next. In the month of March, the client had an approximately 450% growth of contact inquiries with the compared to August when SEO campaign has started. In the past 4 months the contact inquiries have increased for around 68% (27 vs 16).