814% more referring domains and a site that ranks in Greeley

Overview

Overview

This case study of a construction services provider tracks how our SEO strategy improved the client’s overall visibility by 30%, and enhanced quality engagement with their website.

Results

Results

The clear result to improving referrals and keyword search results is visibility. Here are the gains over six months at a glance: For a client such as a construction business, logistics play an important role. It’s critical that online outreach overlaps with a regional customer base. We made it a priority to ensure that our client, headquartered in Greeley, CO, was highly visible in their city and the surrounding areas. Showing up in organic searches isn’t enough, however.

We want to be sure that potential customers who find our client’s website are following through in some meaningful way. One way of evaluating this follow-through is to compare how many users click through to the webs ite (clicks) after encountering it in a search (impressions). The solid lines represent impressions and clicks over the previous period. With our SEO strategy in place, we saw increases of 28% for clicks and 1785% for impressions!

With visibility and clicks both up by approximately 30%, we can rest assured that we’re seeing a solid correlation between our SEO and user engagement. But we want to be sure that we’re seeing quality engagement for our client. To make certain we’re seeing quality engagement, we look at new traffic and bounce rate (the incidence of users who abandon a website after viewing a single page). We can observe here that new users increased by almost 20%, while the bounce rate remained lower than 50%.