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— SEO copywriting for website content optimization
You probably know that in the face of tough Internet competition website optimization is necessary. The most effective way to move your website to the top of the search engine rankings is SEO technology. What it is? Search Engine Optimization is maximizing your website’s potential for placement in search engine lists. The main driver of an optimized web site is its content.
Content for websites is, at its core, information. This info is necessary in order to give the website completeness, but above all, to ensure high-quality optimization online. To create content for your site you would need to follow a clear SEO strategy. We have specialists who know exactly what information will help your website attain a high ranking in search engines. Website content is the basis of digital marketing. The best tool for creating content is writing articles.
They must be unique and not plagiarized from other resources. The main tool for creating effective SEO strategy is unique content. Adding unique content to your website is a primary target for the marketing of your project.
Buying content is not an issue nowadays. Dozens of companies offer articles for a site on particular subjects. A large number of freelance copywriters offer their services to create unique content. But you should know that such proposals exclude the work of the SEO specialist whose goal is to create a SEO strategy to promote your site. Without this, any other actions would be in vain.
— SEO specialist or how to start writing web content the right way
Writing articles or creating information for websites – all this is done by copywriters and content creators. However, the preparatory work is carried out by a broader specialist – SEO-expert.
Who are they?
- The SEO expert compiles a list of relevant keywords that are the search queries relevant to the subject of your site. Let’s say you sell dresses. Dresses, women’s clothing, sundress – all these are relevant keywords for your site. However, the specialist must also figure out which requests have low, medium and high frequency. And depending on this, make a list of keywords for website optimization content.
- The SEO expert develops a promotion plan by creating content. This specialist also adds external links in order to increase the ranking of your site.
SEO semantic core is the same list of keywords. To do create SEO articles, the SEO copywriter performs the actions described in the following section.
— Writing articles for the website. How to create SEO content
First, let’s figure out what is SEO content? This is specifically written text according to certain rules that are the basis of any website marketing. Search Engine Optimized content is created by a specialist who uses the text to encourage the reader and potential client to take the necessary action. This is more than just being a writer creating articles, an SEO expert is focused on SEO specific information.
How is it created?
Filling a website with SEO text is not the same as writing information for newspapers and magazines, but there are similarities. If we talk about information on the Internet, then in most cases the user will not thoughtfully read every word in the article. Their will track their eyes diagonally in search of an answer to their question. And only the paragraph they need will be read carefully, perhaps even several times. Therefore, the information for the site should be written taking into account easy navigation through the article. Selecting words, using bulleted lists as well as headings, and defining the subject of the article and its sub-components. In newspapers, texts are written taking into account the concentration of the reader’s attention span. But information for sites has to take into account search bots. Each of them have their own rules according to which website becomes more successful compared to another. That is why when using a certain principle of writing it helps or hurts a website in the search engine rankings. This secret has been thoroughly studied by aStash SEO specialists.
— SEO expert writing plan
So, the SEO expert has prepared a list of keywords that should be present in the articles for the website. A copywriter makes a plan according to which articles are written: they insert the keys in the text in a way to achieve the necessary traffic. Writing information for the site is both creativity and technology. After all, an experienced copywriter fulfills the plan along the way; they provide the necessary density of keys in terms of volume, while the text remains readable and meaningful. A good SEO copywriter is a journalist, a blogger, and a consultant all in one. They are capable of writing articles for sites on any topic with only a base level of knowledge. The job of a great copywriter is as follows:
study of the topic for writing the article
article content planning
writing a SEO article
literacy and compliance check
layout for posting on the site
— Writing articles as a job or how to find a good copywriter
A good copywriter is a specialist who writes articles for websites quickly and efficiently. You can find these specialists on the Internet. But we advise you not to use their services. The SEO specialist who has not only written the article but also optimized the website and developed the marketing strategy will have significantly more impact. And, of course, where there is an expert optimizer, there is an SEO copywriter. So why not take advantage of a full package of services for filling the site with content? This is convenient and efficient.
AStash agency staff write texts for the site as part of its SEO package, or if necessary separate from the marketing strategy. An SEO article created in the web studio aStash is practical writing of advertising content. The main feature in the work of a copywriter is to write articles for people and search engines at the same time.
You don’t have to search too hard for a good copywriter, even one specializing in copywriting websites. If you decide to fill your resource with content or write a couple of articles, try to do so as efficiently as possible. If you entrust the writing of articles to a person who simply just writes text, do not expect much in the way of results. Ordering articles at aStash is clearly the best way to start selling content. We offer you great articles aimed at both people and search engines, readable and interesting, and providing user’s answers to their questions. SEO articles prepared and written by SEO experts are an effective way to get your website to the top of Google’s rankings.