We absolutely believe that any ecommerce site that wants to be at the top of their industry requires SEO. Benefitting from high rankings and effective related keywords is crucial to increasing site traffic and subsequently increasing a website’s sales.

 

How Does Ecommerce SEO Work?

SEO (search engine optimization) allows website owners and ecommerce retailers to grow their business through increased site traffic and ultimately improved revenue streams. If improving your company’s growth potential sounds like something you are interested in, working with a group like Astash for ecommerce SEO is an absolute must for your business’s journey. Our SEO specialists will be happy to come up with a short and long-term strategy for growing your company.

 

SEO (search engine optimization) is the methodology that allows a website’s rankings on major search engines to rise up to the top. Based on consistent, thorough, technical practices combined with optimized content creation will allow your website to become a prominent member of Google’s elite. This will create tremendous growth for you Ecommerce business.

 

The math is simple: increased online visibility -> increased awareness and brand exposure -> improved site traffic ends with higher conversions and ultimately more revenue.

HOW IS ECOMMERCE SEO DIFFERENT?

An SEO campaign for an Ecommerce company can live or die based on which key areas are focused on to progress the site’s status. Normal SEO strategies will still be utilized for an ecommerce site (ie: developmental and technical website improvements, external outreach options, and optimized copies of other site-specific info). No matter what you do, it is imperative that your efforts go towards converting the average site visitor into a verified customer. Strategies for this focus specifically on: techniques and objects that inspire users to shop, keywords based on user needs and experiences, and other outreach options that enable the casual consumer to find your website.

Does Ecommerce SEO cost more?

Ecommerce SEO does not necessarily have an extra cost when compared to a normal website’s SEO. Our methodology and techniques may change, but we will always match the cost of services to the needs of the particular business. If we identify more opportunities for improvement, we will happily note this for our customers and recommend additional options that they can make sure their program remains within their original budget.

Elements For Successful Ecommerce SEO

Here at Astash, our company incorporates several tried and true ecommerce-specific SEO strategies that are made to help organic growth for your business. We develop a customized strategy founded our principal ideas:

  • Targeted Keyword Research
  • We strategically integrate highly relevant and localized keywords throughout your site to convey to search engines its core function. The more specific the keyword, the more likely it is to convert a search into a sale. Our utilization of keywords not only makes search engines trust your website, it helps it to begin ranking higher.

  • Commercial Website Content
  • Content is an ideal method for creating internal links across your website, and provides an effective method for conveying authentic, informative, and entertaining content for your visitors. Our specialists also develop strong “calls-to-action” (CTA) all over your website to help lead your visitors to various sections of your website. This all ends with increasing click-through rates and improving your CRO greatly.

  • Website Structure
  • Astash dives into extensive market research to identify what your consumers really want. We utilize this information to optimize your website towards what clients actually desire. Emphasizing your website’s aesthetics and functionality helps promote your site’s responsiveness to visitors and applies regardless of whether they shop by computer, phone, or tablet.

  • Website Speed Optimization
  • Website speed is a massively important aspect of a site’s functionality, since almost 40% of visitors leave the website prematurely when it fails to load in less than 3 seconds. These “bounce” rates can create a negative impact on your CRO and inevitably leads to losing customers and ultimately revenue.

  • PR outreach
  • PR outreach can be summarized by the following: creating positive links with well-established websites and getting inbound link passes due to your site’s “link juice”. Our specialists work with effective content creators that know your industry, generating high quality content that is re-posted on other third-party sites. Natural linking, where you don’t actively pay for this spread of content, is something we guarantee and allows for a diverse link profile that eventually leads back to your original domain. Press Release is hugely useful resource for use when it comes to link building. When it comes to insightful news and media related to your industry, we fully assure that readers will organically be led back to your website.

  • Technical SEO
  • Things like: 302 (or temporary) redirects, 404 errors, and replicated content are usually the most common issues on ecommerce sites. Astash can efficiently redirect any 404 errors towards the homepage and alters any 302 redirects to 301’s which guarantees that your clients are sent to the correct page. We will also happily remove unnecessary content, along with duplicate title tags and meta descriptions in order to align them with your unique site.

  • Repeat Keyword Research
  • Keyword research requires constant effort. Due to customers’ needs evolving over time, it is imperative that you adapt to the ever-changing market. As your website develops recognition and value, being proactive and aware of new keyword options guarantees that your sustained success.

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